<p>Display ads, or banner ads, are roughly the equivalent of modern day billboards. They are the advertisements that are shown on the sides of various websites. They are good for increasing brand awareness, retargeting search engine ads, and possibly getting leads for your service. Display ads are often the next logical step after search ads. They are effective in both generating leads and promoting your brand, but they require ad design in various sizes to fit the available spaces on participating websites. Because of this display ads usually have a lower monthly cost, but a higher initial cost, than search ads do. Feel free to contact us with any questions about how display ads can help you.</p>