<h3>17. SEO Strategy Should Change Over Time</h3>
<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren't going to discuss and adapt over time they aren't good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>
<h3>18. Do They Communicate?</h3>
<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn't respond to requests for website changes and didn't give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>