(4323,10404,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','0a222e45-9b81-4036-8673-b6c345b939d0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>The proper website strategy focuses on the longevity and strength of your site. Many more things are required to create a professional website than most people understand. Most people think that a website is just the process of displaying information, but it is so much more. A good website will focus on your target audience, have good corporate branding, work on everything from desktops to mobile devices, have good content writing, and last for years. Maintenance plans help keep your website secure and up to date. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4324,10405,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','ebb476a6-249a-4936-8125-f1c1b4d26c2b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>For some clients we offer special packages for forever websites that are websites that literally last forever. We build a new website and take care of everything with the website you will ever need. Our forever website packages cover hosting, maintenance, updates and are the perfect package for people that need a professional website but don\'t want to have to manage anything themselves.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4325,10406,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','e21bea3f-7191-4c01-b2c9-49fd8389d5a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We\'ll work with your company to make sure you\'re not only getting an amazing website design but that you\'re involved in the process. You know your product and customers, so you may be able to recommend things we didn\'t anticipate, despite our attention to detail.</p>\n<p>Remember, we promise the highest level of quality service. That means search engines will love your website, and so will you. We don\'t enforce restrictions like page limits—whatever you need, our design company can accommodate.</p>\n<p>In fact, we guarantee your satisfaction before you pay for many of our services, including website design, logo design, and other products for the web or print material.</p>','Our New Website Design Process',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4326,10407,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','554afb97-9824-4e6b-8a20-55204542d781',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Our work isn\'t over when we deliver a new website design. Geniuses for Hire\'s Houston web development office offers web hosting to ensure your company\'s web presence stays quick, up to date, and fine-tuned for SEO.</p>\n<p>Because we\'ll build your custom new website from the bottom-up, your company will be protected from crashes, hackers, and other breakdowns. That provides our websites with a level of security you won\'t get from a WordPress site or other out-of-the-box template. However, it\'s always helpful to have a crew ready in case of an issue, and consistent monitoring means your website will grow and update with you, instead of needing to be replaced every few years.</p>\n<p>Website hosting from Geniuses for Hire is customizable based on your business needs. Rates start at just $300 per month, with no long-term obligations—and that includes a brand-new website from our team of skilled Houston web design pros.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4327,10408,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','95551235-b499-4506-96ee-671e566a3f92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once your business has a fresh website design, you\'ll want the good people of Houston to see it! Thankfully, Geniuses for Hire isn\'t just a design company—we’re also a digital marketing agency.</p>\n<p>If your company doesn\'t have an advertising plan that considers SEO services, social media, and other advertising, you\'ll struggle to attract visitors to your website.</p>\n<p>If you aren\'t familiar with SEO, it\'s the thing that sends traffic to your website instead of the competition when people use Google or Bing to try to find the right business. Here at Geniuses for Hire, we can design a strategy to make sure your business website stays at the top of the results list.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4328,10409,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','4b20a6c7-02db-4bf8-874d-18bda540adc1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Our Houston web design professionals can also make shareable graphics like Facebook banners so that you have consistent branding across platforms.</p>\n<p>We\'ve found one strategy particularly effective. By setting a monthly budget, Geniuses for Hire can maintain your website, run ads, handle print services, and perform whatever other work proves to be having the biggest impact on your bottom line. This streamlined approach can help you save money while working with a single Houston design company.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4329,10410,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','29e16fbe-560e-4dd2-8b37-cd872e9fbeb6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Geniuses for Hire isn\'t just a Houston web design and internet marketing agency. We love online marketing, but we are also excited to design <strong>print</strong> material to get your logo into people\'s hands offline.</p>\n<p>Let our design agency help you create eye-catching business cards, brochures, and postcard-sized fliers to hand out around Houston.</p>\n<p>Have an idea for a specialty product like branded stickers, magnets, shirts, or water bottles? Run it past our design development team, and we\'ll help make it a reality.</p>\n<p>We have relationships with Houston-area producers and can offer high-quality print material (just ask us about all the luxury upgrades we can arrange for business cards).</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4330,10411,1,'2022-07-16 21:59:13','2022-07-16 21:59:13','58f70a65-4dce-40f9-bba4-ee00ab7830e4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If you\'re looking for the best web designers in Houston, hire the best marketing and design company—Geniuses for Hire. We look forward to meeting you! Let\'s talk about how our web design agency can help your business flourish.</p>\n<p>Whether your TX-area business is in Houston, Sugar Land, or The Woodlands, give us a call at 1-800-930-8597.</p>',NULL,NULL,NULL),(4345,10598,1,'2022-08-16 22:13:29','2022-08-16 22:13:29','5219c195-10cb-4c99-b6c6-ce7163c254e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4346,10599,1,'2022-08-16 22:13:29','2022-08-16 22:13:29','dc1f653d-bbce-4dc3-93eb-26ef22fb2f20',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4348,10615,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','c465f418-ced5-4195-a556-be1e1d0dc803',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If you have a WHM account are are creating multiple cPanel accounts then start here. Otherwise proceed to Step Two: Preparing Your cPanel For Craft CMS.</p>\n<p>Once you load WHM go to List Accounts and click on \"Create a New Account\". The domain you put here does not matter - it is for your information and verification only. Because Craft CMS is loaded into /public_html and operates from the /public_html/web folder your real domain will later be an addon domain with your actual domain name. In this case we used examplecpanel.com, but use whatever makes the most sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4349,10616,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','5358baad-8c8b-4886-92ce-babfe14e86bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the account you need to modify the cPanel account in WHM to allow for addon domains. If you do not do this you won\'t be able to add on the actual domain you are going to use for your project.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4350,10617,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','75d226b5-1fa0-4708-be5a-c8cf55b07ca1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually change this to Unlimited Addon Domains, but change it to whatever makes the most sense for you (that is not zero).</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4351,10618,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','df8dfc49-fc93-4cc9-8407-16fe5e02cdf8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating your cPanel account you need to make some changes before you will be able to load Craft CMS into the cPanel.</p>\n<p>Inside cPanel click on Addon Domains under the Domains panel. Here is where you will enter your domain information. Important! Be sure to change the Document Root to /public_html/web as shown in the picture. If you don\'t have the correct document root then Craft CMS won\'t install or work correctly.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4352,10619,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','ae38a851-fc66-4dd6-a8f2-783198c1433b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find MySQL® Databases under the Database panel in your cPanel. You want to create a new database - call it whatever makes sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4353,10620,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','9d83bdcd-88a7-411b-837e-2e6acd8f6493',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the database you need to add a new user. Be sure to use strong usernames and passwords.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4354,10621,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','c73d96dd-518a-4e61-86e5-8b89cdd63896',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once you have created the database and created a new user you need to add the corresponding user to the corresponding database. Don\'t forget this step, it is the one we forget the most often. Enable all privileges for the chosen user and remember to save by clicking Make Changes after All Privileges has been selected.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4355,10622,1,'2022-09-06 01:59:30','2022-09-06 01:59:30','40d287f7-a6d4-4d53-9085-08e2ce8794d9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once you have prepared your cPanel by creating your database and adding your domain you need to download and install Craft CMS into the File Manager. To download Craft CMS go to <a target=\"_blank\" href=\"https://craftcms.com/\" rel=\"noreferrer noopener\">https://craftcms.com/</a>. The download link is usually under Try Craft For Free and then Install Craft. On the Install doc you want to download the zip file. Remember this page because it can be good for troubleshooting if you run into errors later.</p>\n<p>Find the File Manager under the Files panel and then select the public_html folder. Upload the Craft CMS zip file into the public_html folder. After the zip file has been uploaded select the file and extract it into the public_html folder.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4356,10623,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','0125db6a-6c44-4331-ade0-752b9734347e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once Craft CMS has been unzipped into the public_html folder you can delete the Craft CMS zip file. This is not a necessary step for the project to work, but deleting it will save space and keep your project cleaner later. Click on Settings at the top right of File Manager and check Show Hidden Files. If you don\'t do this you won\'t be able to see or find the .env file that you need to edit to add your Craft CMS credentials.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4357,10624,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','c490e27e-2f30-47bc-87da-f0b8fad3b577',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>The .env file that you need to edit to add your Craft CMS credentials should be located in the /public_html folder. Note: You won\'t be able to see the .env file unless you have changed the setting to show the hidden files as outlined in the step above.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4358,10625,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','5db4674a-c62d-427e-aa01-c9ae08916ce0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>In the .env file you need to change 3 things. 1. change DB_DATABASE to equal the database you created earlier. 2. Change DB_USER to the database user you created earlier (and hopefully added to the database with all privileges). 3. Change the DB_PASSWORD to the password you set up for the database user you added to this database. Special Note: Older versions of Craft CMS required you to create your own SECURITY_KEY, but newer versions have this set up for you. You can change this to your own key, or generate one from <a target=\"_blank\" href=\"https://randomkeygen.com/\" rel=\"noreferrer noopener\">https://randomkeygen.com/</a>.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4359,10626,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','e81953c8-3004-43a6-870a-2440d721f42f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Please note that if your php version in composer.json is different than the php set for your server then you will get installation errors. In cPanel you can change your php version under MultiPHP Manager. In Craft make sure composer.json php: is equal to the same php in MultiPHP Manager. Later versions of Craft do have minimum php requirements. If you need to install php 8+ you will need to contact your hosting provider.</p>','Install Error',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4360,10627,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','6d5cd2f5-d648-47e9-b9ce-01e32cfa60e5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If you have followed all steps correctly then you should be able to go to add /index.php?p=admin/install to the end of your URL, as shown in the image, to install Craft CMS.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4361,10628,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','dada5c28-9550-4eab-acb0-4b4fa8002b0b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything was done properly you should see this screen and be able to proceed. If this is not what you see then you will need to troubleshoot and see where things went wrong.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4362,10629,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','d09598eb-1521-45f5-8a13-7bb89dcd7f81',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If the database information is correct then you should go straight to the Create Your Account screen. If not, you will have to change the database information to match what you created. Your username is the username you will use in the Craft CMS admin panel, by default it will be created as an admin account. Be sure to use a safe email so people cannot access your Craft CMS admin panel.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4363,10630,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','591c314c-ba3b-43fa-9103-45ece79b8f08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Set up your site with your system name and base URL. The System Name will show in the top left of the Craft CMS user panel. The Base URL can be easily changed later, so don\'t worry if this is just your building URL, you can change it once the site goes live.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4364,10631,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','314b58ef-7360-48a8-ac44-4b7d44de311f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything works properly then you should see the Installing Craft CMS... message shown here.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4365,10632,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','c03f6c38-a7a2-49e6-8182-8fb4693a0edf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After Craft has been installed you want to check the Utilities panel. Go head and install the updates, if there are any. Then check the System Report to ensure your php is properly setting up to run Craft.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4366,10633,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','41fd380a-7d87-47b5-8b84-334b611828a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually get warnings for our Memory Limit and Max Execution time as shown here, but your report may show different things.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4367,10634,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','024cfc86-df87-4354-9fc5-c8335c3d112a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find the MultiPHP INI Editor under the Software panel in cPanel. You will want to change the values of your php settings to correspond to the Craft CMS requirements. We usually have to change the max_execution_time to 120 (seconds) and the memory_limit to 256M.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4368,10635,1,'2022-09-06 01:59:31','2022-09-06 01:59:31','ba8aefe2-0a66-4199-aefe-4e9b58629914',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Your Craft CMS project should now functional and ready to go. You can now install your plugins, set up your dev environments, and customize your install for however you prefer to work. If you need to test the Craft CMS Pro for user accounts, GraphQL, or other features only on the Pro account you can install Craft CMS onto a subdomain using these rules: <a target=\"_blank\" href=\"https://craftcms.com/knowledge-base/try-craft-pro-plugins-before-buying\" rel=\"noreferrer noopener\">https://craftcms.com/knowledge...</a>. You will also want to go to root WHM to enable autobackups for all your cPanel installations - sometimes you have to request root access from your host.</p>',NULL,NULL,NULL),(4378,10646,1,'2022-09-06 02:00:46','2023-02-03 05:18:45','56d465d0-8b23-4123-a394-7b7cea5e8b2b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step by Step Guide to Install Craft CMS in cPanel</h2>\n<p>One of the main issues we ran into when developing sites in Craft CMS was learning how to install the sites into cPanel. While it is a good practice to utilize local dev environments and git repositories, that is not practical for all websites. WHM and cPanel come with lots of prebuilt server management tools that can make hosting lots of smaller sites significantly cheaper and easier. WHM allows you to install several websites into a single VPS or dedicated server much cheaper and easier than most other solutions. You also usually get server management, automated backups, and helpful customer service at a significantly reduced cost. If you are going to utilize WHM and cPanel for your Craft websites please only use reputable hosts that are fast, secure, and have good reputations. Craft CMS sites are only as good as you build them and you do not want to sacrifice good hosting for reduced costs.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4379,10649,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','b3ed778c-b51e-4d93-8bdf-ed5f81d503b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>One of the main issues we ran into when developing sites in Craft CMS was learning how to install the sites into cPanel. While it is a good practice to utilize local dev environments and git repositories, that is not practical for all websites. WHM and cPanel come with lots of prebuilt server management tools that can make hosting lots of smaller sites significantly cheaper and easier. WHM allows you to install several websites into a single VPS or dedicated server much cheaper and easier than most other solutions. You also usually get server management, automated backups, and helpful customer service at a significantly reduced cost. If you are going to utilize WHM and cPanel for your Craft websites please only use reputable hosts that are fast, secure, and have good reputations. Craft CMS sites are only as good as you build them and you do not want to sacrifice good hosting for reduced costs.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4380,10650,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','79bfaea3-4d0d-4201-88cd-cf1eb486036a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If you have a WHM account are are creating multiple cPanel accounts then start here. Otherwise proceed to Step Two: Preparing Your cPanel For Craft CMS.</p>\n<p>Once you load WHM go to List Accounts and click on \"Create a New Account\". The domain you put here does not matter - it is for your information and verification only. Because Craft CMS is loaded into /public_html and operates from the /public_html/web folder your real domain will later be an addon domain with your actual domain name. In this case we used examplecpanel.com, but use whatever makes the most sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4381,10651,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','975464b7-c44a-4374-b394-a9bf6658c512',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the account you need to modify the cPanel account in WHM to allow for addon domains. If you do not do this you won\'t be able to add on the actual domain you are going to use for your project.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4382,10652,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','524e4e9d-3891-4943-9223-802a1e5c12bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually change this to Unlimited Addon Domains, but change it to whatever makes the most sense for you (that is not zero).</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4383,10653,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','df8151fe-5c84-47e4-827c-b4cac9337ba7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating your cPanel account you need to make some changes before you will be able to load Craft CMS into the cPanel.</p>\n<p>Inside cPanel click on Addon Domains under the Domains panel. Here is where you will enter your domain information. Important! Be sure to change the Document Root to /public_html/web as shown in the picture. If you don\'t have the correct document root then Craft CMS won\'t install or work correctly.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4384,10654,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','1684f292-29a4-4b9b-a5f4-06e262e5746f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find MySQL® Databases under the Database panel in your cPanel. You want to create a new database - call it whatever makes sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4385,10655,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','8cece8df-2b71-45b3-beef-0431e6dfab95',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the database you need to add a new user. Be sure to use strong usernames and passwords.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4386,10656,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','777ecff7-3122-45cb-a128-3c3e67be3cd7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once you have created the database and created a new user you need to add the corresponding user to the corresponding database. Don\'t forget this step, it is the one we forget the most often. Enable all privileges for the chosen user and remember to save by clicking Make Changes after All Privileges has been selected.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4387,10657,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','13b4c7c9-0e35-4ba8-9de8-4d110f4a70b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once you have prepared your cPanel by creating your database and adding your domain you need to download and install Craft CMS into the File Manager. To download Craft CMS go to <a target=\"_blank\" href=\"https://craftcms.com/\" rel=\"noreferrer noopener\">https://craftcms.com/</a>. The download link is usually under Try Craft For Free and then Install Craft. On the Install doc you want to download the zip file. Remember this page because it can be good for troubleshooting if you run into errors later.</p>\n<p>Find the File Manager under the Files panel and then select the public_html folder. Upload the Craft CMS zip file into the public_html folder. After the zip file has been uploaded select the file and extract it into the public_html folder.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4388,10658,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','7a228bad-8195-4b76-ab10-362ee90a5978',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once Craft CMS has been unzipped into the public_html folder you can delete the Craft CMS zip file. This is not a necessary step for the project to work, but deleting it will save space and keep your project cleaner later. Click on Settings at the top right of File Manager and check Show Hidden Files. If you don\'t do this you won\'t be able to see or find the .env file that you need to edit to add your Craft CMS credentials.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4389,10659,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','7466beb0-07c7-4116-b756-98204c712e3d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>The .env file that you need to edit to add your Craft CMS credentials should be located in the /public_html folder. Note: You won\'t be able to see the .env file unless you have changed the setting to show the hidden files as outlined in the step above.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4390,10660,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','5e15d509-2c11-4f5b-8cd4-85d639e09a8a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>In the .env file you need to change 3 things. 1. change DB_DATABASE to equal the database you created earlier. 2. Change DB_USER to the database user you created earlier (and hopefully added to the database with all privileges). 3. Change the DB_PASSWORD to the password you set up for the database user you added to this database. Special Note: Older versions of Craft CMS required you to create your own SECURITY_KEY, but newer versions have this set up for you. You can change this to your own key, or generate one from <a target=\"_blank\" href=\"https://randomkeygen.com/\" rel=\"noreferrer noopener\">https://randomkeygen.com/</a>.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4391,10661,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','2b25c854-d902-4f91-a91d-d5ea98b39062',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Please note that if your php version in composer.json is different than the php set for your server then you will get installation errors. In cPanel you can change your php version under MultiPHP Manager. In Craft make sure composer.json php: is equal to the same php in MultiPHP Manager. Later versions of Craft do have minimum php requirements. If you need to install php 8+ you will need to contact your hosting provider.</p>','Install Error',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4392,10662,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','8d9665a6-afd0-47af-b550-4f0a8097c30a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If you have followed all steps correctly then you should be able to go to add /index.php?p=admin/install to the end of your URL, as shown in the image, to install Craft CMS.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4393,10663,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','f85f2141-6f0e-48d6-9ed8-13f80614d078',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything was done properly you should see this screen and be able to proceed. If this is not what you see then you will need to troubleshoot and see where things went wrong.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4394,10664,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','447c9a84-854c-4f70-a050-b0ff8ba76f3b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If the database information is correct then you should go straight to the Create Your Account screen. If not, you will have to change the database information to match what you created. Your username is the username you will use in the Craft CMS admin panel, by default it will be created as an admin account. Be sure to use a safe email so people cannot access your Craft CMS admin panel.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4395,10665,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','75c33564-b0ae-4155-9bfe-86224e48669f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Set up your site with your system name and base URL. The System Name will show in the top left of the Craft CMS user panel. The Base URL can be easily changed later, so don\'t worry if this is just your building URL, you can change it once the site goes live.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4396,10666,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','edb2ffc2-2b52-4e9e-8396-dc933afb9250',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything works properly then you should see the Installing Craft CMS... message shown here.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4397,10667,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','ab6e6d1f-0667-497e-af90-de60905fde1e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After Craft has been installed you want to check the Utilities panel. Go head and install the updates, if there are any. Then check the System Report to ensure your php is properly setting up to run Craft.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4398,10668,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','078e5b53-5aae-44ec-b696-7a893b4e3516',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually get warnings for our Memory Limit and Max Execution time as shown here, but your report may show different things.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4399,10669,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','298fe127-4ee6-43cb-930f-76082e2af64d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find the MultiPHP INI Editor under the Software panel in cPanel. You will want to change the values of your php settings to correspond to the Craft CMS requirements. We usually have to change the max_execution_time to 120 (seconds) and the memory_limit to 256M.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4400,10670,1,'2022-09-06 02:00:47','2022-09-06 02:00:47','b149c10d-9446-44bd-abde-0275d73f2a42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Your Craft CMS project should now functional and ready to go. You can now install your plugins, set up your dev environments, and customize your install for however you prefer to work. If you need to test the Craft CMS Pro for user accounts, GraphQL, or other features only on the Pro account you can install Craft CMS onto a subdomain using these rules: <a target=\"_blank\" href=\"https://craftcms.com/knowledge-base/try-craft-pro-plugins-before-buying\" rel=\"noreferrer noopener\">https://craftcms.com/knowledge...</a>. You will also want to go to root WHM to enable autobackups for all your cPanel installations - sometimes you have to request root access from your host.</p>',NULL,NULL,NULL),(4408,10708,1,'2022-10-17 20:11:05','2023-02-03 05:11:45','f09859ba-aaba-4ed9-8ce2-a3c29a37ff92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>You Want To Do SEO</h2>\n<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4409,10711,1,'2022-10-17 20:11:07','2022-10-17 20:11:07','aa0281ae-22c9-4260-ae5e-69d18d6ab40c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4410,10716,1,'2022-10-17 20:11:44','2022-10-17 20:11:44','ffa19e86-148f-4a32-b545-2ee7e20b54e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4411,10720,1,'2022-10-17 20:11:59','2022-10-17 20:11:59','3f50f75a-7764-4642-9448-ece467070eb4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4413,10726,1,'2022-10-17 20:16:14','2022-10-17 20:16:14','a8a749fb-fe29-444f-ab18-440c08bcf417',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4415,10731,1,'2022-10-17 20:16:21','2022-10-17 20:16:21','65052f17-62bf-4daa-8c29-0bf79078aa39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4417,10736,1,'2022-10-17 20:16:32','2022-10-17 20:16:32','069981a7-e729-4965-99a4-85b33d732068',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4419,10741,1,'2022-10-17 20:16:48','2022-10-17 20:16:48','8b741cac-acb2-45bc-96e3-b38eae5550bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4436,10759,1,'2022-10-17 20:18:03','2022-10-17 20:18:03','3dd76421-ba50-4a1c-a441-4fc861e83913',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>\n<h3>SEO Scams Are Common</h3>\n<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>',NULL,NULL,NULL),(4437,10762,1,'2022-10-17 20:18:03','2022-10-17 20:18:03','c26d6b6b-51ff-46b9-b093-67e0bb05c1be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4454,10780,1,'2022-10-17 20:19:34','2023-02-03 05:15:33','bbc5163c-2de9-4987-b40c-41d96c3035ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>The Problem With SEO</h2>\n<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4455,10783,1,'2022-10-17 20:19:35','2022-10-17 20:19:35','ce894cf6-1051-4266-b588-5c1c9d967663',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4456,10784,1,'2022-10-17 20:19:35','2022-10-17 20:19:35','09139f2f-4dfc-4e07-8915-77382ecb84fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4481,10810,1,'2022-10-17 20:23:21','2023-02-03 05:15:33','ec6f47fe-314d-4f8f-af4f-583ea6e4bd8e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>19. Company Size Doesn\'t Matter</h3>\n<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<h3>20. Are They Transparent? </h3>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4482,10813,1,'2022-10-17 20:23:21','2022-10-17 20:23:21','bc5b98fa-e42e-4ca3-a3a1-65de59f15155',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4483,10814,1,'2022-10-17 20:23:21','2022-10-17 20:23:21','1f12024e-e3c6-4cc9-923f-10efba32884b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4484,10815,1,'2022-10-17 20:23:21','2022-10-17 20:23:21','29b57d67-c314-41a2-9332-f49408f0dcfd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.</p>\n<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>',NULL,NULL,NULL),(4486,10820,1,'2022-10-17 20:24:57','2022-10-17 20:24:57','f26ac0af-5e69-4e69-bbc2-ce41e9890f52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4487,10821,1,'2022-10-17 20:24:57','2022-10-17 20:24:57','7ed012c3-2db0-4dc3-bf26-cf76698e5c6b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4488,10822,1,'2022-10-17 20:24:57','2022-10-17 20:24:57','6dc8df12-9c4e-4b8d-9b6b-c7bbcc8723f6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.</p>\n<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.<br />5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br />6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.<br />7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)<br />8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.<br />9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br />10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.<br />11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.<br />12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.<br />13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.<br />14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.<br />15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br />16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br />17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.<br />18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.<br />19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br />20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch? <br />21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.<br />22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>',NULL,NULL,NULL),(4506,10842,1,'2022-10-17 20:29:56','2023-02-03 05:15:33','0ac06dc2-9216-4e92-a2eb-46f57417c0e5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>The SEO Checklist.</h2>\n<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4507,10843,1,'2022-10-17 20:29:56','2023-02-03 05:15:33','ac51ef9b-202c-444a-a098-e0d6939ec9da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>3. Audit Their Strategy</h3>\n<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4508,10844,1,'2022-10-17 20:29:56','2023-02-03 05:15:33','88d9fdf9-0860-4074-afa6-8121b0de834e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>21. Do They Make You Build A Worse Website?</h3>\n<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4509,10847,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','14f8022e-577e-4326-9588-a3885de1a232',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4510,10848,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','61b96f08-3843-40a8-8dc6-60f9ac7babe8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4511,10849,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','ae30d3b4-bf56-4de7-937a-851720af3a10',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.</p>\n<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>',NULL,NULL,NULL),(4512,10850,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','9ef57f9c-2301-4004-90b0-23db96deb335',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4513,10851,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','ac221dc5-e08e-4c39-b446-81822361a92d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>\n<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>\n<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.</p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>\n<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.</p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>\n<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.</p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.</p>\n<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.</p>\n<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.</p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?</p>\n<p> 21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>',NULL,NULL,NULL),(4514,10852,1,'2022-10-17 20:29:57','2022-10-17 20:29:57','9d85e80a-99d3-4b74-aa58-cd7d07d2b8f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4517,10858,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','87304922-4d94-4910-94a1-345ab1e3ae24',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4518,10859,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','76dd8e1d-d14e-427a-a38c-48b81ceb0127',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4519,10860,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','1047cfc4-a426-42aa-badb-203794104b0a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4520,10861,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','75f8296e-9c83-4108-a6d1-febe7863e22e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4521,10862,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','9e25ed26-ed2e-4179-b434-1f2a98c50f01',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>\n<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>\n<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.</p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>\n<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.</p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>\n<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.</p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.</p>\n<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.</p>\n<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.</p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?</p>\n<p> 21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>',NULL,NULL,NULL),(4522,10863,1,'2022-10-17 20:30:48','2022-10-17 20:30:48','bd1772a2-4426-4758-88ef-a09e6bfc380a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4535,10878,1,'2022-10-17 20:37:26','2023-06-19 06:08:55','c59108ef-934e-4e0d-a1ed-52329f991eb4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>5. Audit Their Toolset</h3>\n<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. <a href=\"{entry:12344@1:url||https://www.geniusesforhire.com/blog/seo-based-scalenut-review}\">Scalenut</a>, <a href=\"{entry:11709@1:url||https://www.geniusesforhire.com/blog/surfer-seo-overview}\">Surfer SEO</a>, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4536,10879,1,'2022-10-17 20:37:26','2023-02-03 05:15:33','d738809f-c0cd-42b0-8d72-37f3455a3113',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>7. Discuss Process And Deliverables</h3>\n<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4537,10882,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','12d3eb23-ebec-4b7e-a2af-d8d06faa933f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4538,10883,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','9a4af7fd-7572-4a56-8c64-01ca5080a081',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4539,10884,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','23f9525f-9fcb-4770-ac82-9a46d8844cab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4540,10885,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','067905ea-9a40-4d7a-b050-f54dc62eb7b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4541,10886,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','472cf0e6-dd9c-49f0-8e11-83b99338abc8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4542,10887,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','3714d6d7-c577-4376-b8a8-46581c95a0c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4543,10888,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','38e052b7-fe64-46d6-83a1-fc9f9b673295',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br /></p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>\n<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.</p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>\n<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.</p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.</p>\n<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.</p>\n<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.</p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?</p>\n<p><br /></p>',NULL,NULL,NULL),(4544,10889,1,'2022-10-17 20:37:27','2022-10-17 20:37:27','ed045183-02b4-41bb-9ad6-845930d38f12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4576,10924,1,'2022-10-17 20:46:33','2023-02-03 05:15:33','7c324e37-6685-468f-ba0b-ab924dfa0678',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>9. Test Their Technical SEO Knowledge</h3>\n<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4577,10925,1,'2022-10-17 20:46:33','2023-02-03 05:15:33','bd3f05b2-1de2-4f62-be27-4f7a5de12e6a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>12. Don\'t Get Too Creative</h3>\n<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4578,10926,1,'2022-10-17 20:46:33','2023-02-03 05:15:33','ea1660d9-59d1-4a07-8a51-37c02718a01f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>15. Understand Your Competition</h3>\n<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4579,10929,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','bdf35ce9-417f-4e3b-b0e1-5261be7d9e90',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4580,10930,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','34ca224f-f13a-4152-87f6-890c5296e565',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4581,10931,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','a7576eca-a79c-4ae3-b714-94191d3aa175',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4582,10932,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','62cd9122-6931-48e0-be50-9fa7dd33fb3e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4583,10933,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','522663f7-725d-45e6-932a-240b2ec01afc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4584,10934,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','6802935c-488b-46fc-9e79-cfb4ed41377c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4585,10935,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','2a9879b9-a9bf-4faf-bedd-31923c65ffb5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br /></p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4586,10936,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','5ed57dcc-09b3-49b6-949d-4a53daedeece',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.<br /></p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4587,10937,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','800788da-28b2-4f55-b51a-d029ad5517ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.</p>\n<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4588,10938,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','de6f4062-fd20-40ab-871c-73b9142edb38',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.<br /></p>\n<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.</p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?</p>\n<p><br /></p>',NULL,NULL,NULL),(4589,10939,1,'2022-10-17 20:46:33','2022-10-17 20:46:33','ccc4612d-820e-4580-ba6d-b2a75230ea2b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4592,10945,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','142c12b4-34d6-4018-978a-2043c99f40ba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4593,10946,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','0cf8a338-8152-48ad-b170-035d9390f396',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4594,10947,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','5da55299-c323-4bea-939c-c5eb75ab36ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4595,10948,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','94bad09a-0284-47c4-9d4a-bc33fde6d692',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4596,10949,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','05452288-7187-4c5d-b7ae-da9e9355b3f3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4597,10950,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','8aff68b2-74da-4b31-93a7-f64362022014',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4598,10951,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','a6f08a5a-26da-4a61-a415-47ca2f173f32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br /></p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4599,10952,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','404c3caf-a877-4843-a9e6-2613f1bedf78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.<br /></p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4600,10953,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','1ff7ff30-9da3-4444-b274-1134318c6057',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4601,10954,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','f1ad7454-5a8a-442e-b19d-4f8d0558206a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.<br /></p>\n<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.</p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?</p>\n<p><br /></p>',NULL,NULL,NULL),(4602,10955,1,'2022-10-17 20:46:58','2022-10-17 20:46:58','f9aa0d7b-3975-46f6-8650-dcfa9e73efd1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4610,10965,1,'2022-10-17 20:50:15','2023-02-03 05:15:33','ae026ca8-d666-43f5-867d-43b222ecce63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>17. SEO Strategy Should Change Over Time</h3>\n<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4611,10968,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','48b72fab-4e8b-4981-a384-6d8c1a1292a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4612,10969,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','860cffa9-6a33-4ca1-b2a6-678b354005a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4613,10970,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','f237cc5e-abbc-46c4-be9b-8e8c2bd09211',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<p>1. See past work - from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<p>2. Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4614,10971,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','e7a7a4d7-c9b9-4443-9e85-5ca8ed913597',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>3. Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<p>4. Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4615,10972,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','a0e745ac-a5f2-48c4-8aa9-ae93358ff9ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4616,10973,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','9669981b-80fa-49b2-998f-f34971ac1cdf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4617,10974,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','5b1485f7-f240-43c4-9fb3-d2e02cf3bc18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br /></p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4618,10975,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','76ae19af-2911-45f0-8a09-8682757e127a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.<br /></p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4619,10976,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','df035c4e-15ef-4da9-81e2-0c44b3581223',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4620,10977,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','1149dd76-c3b2-419f-926c-888806724010',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4621,10978,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','1a4f6a05-4bf3-46c6-9900-298e63d890ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4622,10979,1,'2022-10-17 20:50:16','2022-10-17 20:50:16','3a8c7105-bf38-4bd1-af27-0fa6c7edfdca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4625,10985,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','49d55b1c-40c1-4aad-a99d-cb9ec48283e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4626,10986,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','5e62e630-bf89-4af1-a6b7-3d38b0145478',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4627,10987,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','3e742e9a-2aee-4ddf-a2d8-094fcab8af61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4628,10988,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','21846a60-2163-4b5d-8191-e161833eec81',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4629,10989,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','24459b71-e2aa-4b2d-a2d8-3cda2312e698',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>5. Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<p>6. Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4630,10990,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','b066db84-52ff-4bd9-be9e-5ff44b183ed7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>7. Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<p>8. Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4631,10991,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','2fe230df-8a69-46a5-ab28-8b2bb7f201f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>9. Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam.<br /></p>\n<p>10. The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<p>11. They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4632,10992,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','d2dcfd22-5d3a-4c75-b8f8-2aecf916d2ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>12. If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters.<br /></p>\n<p>13. If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<p>14. Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4633,10993,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','da095aec-fb22-4395-bbb3-7f0edebcf070',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>15. Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<p>16. You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4634,10994,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','850e835d-50aa-4175-bc26-c03a21ebb208',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>17. An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<p>18. Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? You know what will fit you best.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4635,10995,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','10553942-ba28-4307-8729-b5ca012aaff7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>19. Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4636,10996,1,'2022-10-17 20:53:00','2022-10-17 20:53:00','23151289-64ae-4606-88dd-70f9933023f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>21. Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<p>22. If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4645,11008,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','a8904a28-a216-48df-80f4-b846b8b0e669',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4646,11009,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','8287db06-4666-46b0-9f59-909879b2a5f8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4647,11010,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','b7accf34-e95f-460e-9854-2852cfce0dc0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4648,11011,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','179c650f-96db-4ad5-a263-a54cc76332da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4649,11012,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','d2263750-4651-4098-957a-e7512d3aad9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4650,11013,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','2a66961b-0e26-4c93-aa55-8d05ba142d67',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4651,11014,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','41f3cf72-7973-4def-abd4-83c41362ceb1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4652,11015,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','563f78fa-e92d-4630-96eb-9d35ca593c28',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4653,11016,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','fd5bf878-fa61-4956-bc9c-4e3cfd1837ef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4654,11017,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','010dd07b-d2bb-442b-b982-ec88e918e2ba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4655,11018,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','488bfae5-3d27-4d14-b4dc-9dd90a9448f0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Are They Transparent? </p>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4656,11019,1,'2022-10-17 21:01:33','2022-10-17 21:01:33','d7690c0e-2e43-450b-a671-02b9ca1a1593',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4657,11023,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','c253ec1b-9298-4747-992d-ea7f554089fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4658,11024,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','6b841ceb-1c9b-4658-b9f0-d537edcaa37e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4659,11025,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','0c84e9b7-e7d8-41b3-8ca8-ef7312b525e5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4660,11026,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','20920d56-184f-4735-8a8e-f516ce2a3eb1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4661,11027,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','0e3176b9-7e07-4bb7-bfa9-b97b889f8ca1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4662,11028,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','e2bf6c9e-5e45-437d-8b71-abf98c490117',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4663,11029,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','3ee629ce-e394-4611-b868-93db2da29c22',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4664,11030,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','210b9d9f-e38a-4095-80cc-68e6d08c484b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4665,11031,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','469196c3-37f9-4060-8c88-fe4d23b05130',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4666,11032,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','304bf54c-a0a9-4ce6-9d67-eff174b49f92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4667,11033,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','4989ef20-a9fa-4426-b1e5-2658ddca2f1e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Are They Transparent? </p>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4668,11034,1,'2022-10-17 21:04:51','2022-10-17 21:04:51','7b7f6ea0-193c-4aaa-a2d3-70736ead367c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4669,11038,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','80fe3f23-c336-4116-a0dc-ca2b604c9d64',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4670,11039,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','748eebbb-47d8-4840-ae09-20efaea91e20',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4671,11040,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','c01c41dc-780d-46b4-ac0a-f4dce05c37e9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4672,11041,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','1ed0ad3a-f7e3-4450-b5ec-995f01bde00e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4673,11042,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','8b2893fb-1a86-4309-9a66-785b93b1ec50',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4674,11043,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','ac22c37f-d1eb-4284-99e9-2bd064ed9f93',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4675,11044,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','93dded99-44ca-4989-bda3-8a522e0cd76c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4676,11045,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','96b2645c-3a68-42ad-aafa-e6a5855f8ebd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4677,11046,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','735db4c3-5e8c-4d6c-a84c-7de5f075d0ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4678,11047,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','66391841-fdc8-4b6c-8a8c-1aa96bc0f316',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4679,11048,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','e67743db-35de-44ca-b4dc-377789c16397',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Are They Transparent? </p>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4680,11049,1,'2022-10-21 23:03:47','2022-10-21 23:03:47','04565b27-98a9-493f-8c80-e20338242b3b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4681,11053,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','84384941-f1e9-4d0c-a747-00d8fcb3d5f9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4682,11054,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','072bceb0-5f03-406b-b2db-43edd46b1738',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4683,11055,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','f98cbd2f-9dac-4d7a-b035-ada3db5c1667',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4684,11056,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','d93fe326-e314-41ff-852c-13b9407a7a76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4685,11057,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','2c57cea9-f37c-459e-a70e-67cc477ce83f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4686,11058,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','adc16ec7-12a3-4b93-9947-c2f9eb9d4ad4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4687,11059,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','350b08e0-7f7d-49f2-a77c-2c320df64e39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4688,11060,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','016c27e6-f50b-49cd-969b-02a9772950d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4689,11061,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','8422b19a-2be4-401f-a187-bb242ca130ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4690,11062,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','16d8f2ad-871f-44fe-b76b-25b9713989c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4691,11063,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','4131cf48-d531-4631-ad03-f1961177e139',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Are They Transparent? </p>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4692,11064,1,'2022-10-21 23:05:26','2022-10-21 23:05:26','50f1ed79-eb8f-4320-9441-e548f2f0eb58',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4693,11069,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','72cdbe86-3e9b-4860-b95e-7eed91fcabf1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4694,11070,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','fceae5ed-077d-43d0-9d8a-6c955bb2a0ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4695,11071,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','8961895b-04b9-432c-b8ca-dbfa3678e527',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4696,11072,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','06533180-e487-4fdd-9ab4-41a057153738',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4697,11073,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','e83ff59d-7228-476c-bd23-c0230ffeea0e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4698,11074,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','013ff38c-ecf8-466c-abb7-55f5108414dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4699,11075,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','24972b89-886d-4000-891d-354313fd8297',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4700,11076,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','5c6f5408-a8c9-42f7-bce5-905dda74374b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4701,11077,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','a6cc224b-bc9b-43ab-973b-ae4dd5ce4258',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4702,11078,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','dffeaad8-be75-45e5-8e5b-4dac1bf86df5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4703,11079,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','1667a4b7-9176-42f3-8cba-6139a5c33bd6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<p>20. Are They Transparent? </p>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4704,11080,1,'2022-10-26 19:12:22','2022-10-26 19:12:22','b8487d5b-ecc1-42b3-98dd-c65d69b90c3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4706,11091,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','12e6338d-1e43-4d1e-adf9-8a3fb22e12b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4707,11092,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','13922bc2-b8a6-4e7d-9ce5-2a214abfe81c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4708,11093,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','9ee4cb87-7d84-412f-ac17-71fd5edcf67d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4709,11094,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','41434e32-041b-4d2e-a242-32d92046de50',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4710,11095,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','784b4997-5652-4a5e-bcf2-38c03d5d63c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4711,11096,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','5f3731a8-7d57-4482-babd-f39a905e20f6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4712,11097,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','c0fcf684-abad-4f95-b008-66f8eb3f3a11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4713,11098,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','1c19ec5e-3689-4c37-bb26-58546076cd56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4714,11099,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','52f2e9c4-17ac-44d4-913c-e640ccf206ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4715,11100,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','c0300f41-b6dc-423e-87a7-37286d043df3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4716,11101,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','dc0c605a-7ae4-4791-96bf-ec21e31aa086',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<h3>20. Are They Transparent? </h3>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4717,11102,1,'2022-11-18 05:45:10','2022-11-18 05:45:10','e813cadd-efcb-42f4-87d2-c3b3bbc12876',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4719,11147,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','42460432-b4bc-4f21-a42e-7eb6408ff4d7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>You Want To Do SEO</h2>\n<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4720,11148,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','9e1da3ed-4d29-4cfd-b1c9-8c3fbb48e71e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4721,11149,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','50068103-ff2d-4ad4-a883-312d019541d1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4722,11150,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','cf682f2b-9fe8-4a2f-9840-ebcb47764c4d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4723,11151,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','f2810ad0-e802-4cd0-9128-6b9b70ca65f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4724,11152,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','14d2d645-11e6-4f38-9289-175dbff72e99',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4725,11153,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','1e7a4570-5760-4f75-acee-34407a8b260f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4726,11154,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','70191f3d-4473-4772-8421-d02c3e3309fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4727,11155,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','6cc3ec68-09c7-4b0e-9563-2c68410d5b1a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4728,11156,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','18ac2ff4-f982-4ea5-b03d-1e0531e14387',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4729,11157,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','51e784c7-52ba-4fa8-9336-cef9f9d5fbe4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<h3>20. Are They Transparent? </h3>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4730,11158,1,'2023-02-03 05:11:45','2023-02-03 05:11:45','05ad8751-a27d-4563-ac95-bcd50622d3ad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4742,11173,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','ea1486cc-85f6-4d6f-ab5a-1ca10f11195c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>You Want To Do SEO</h2>\n<p>SEO, or search engine optimization, is the process of ranking higher in search results and is the single best thing you can do for your marketing efforts. While it takes time to see results, it has the single best return on investment in marketing. We often tell people it is the best thing you can do for your business next year. You know you want to do SEO, but how do you chose who to hire? How do you know your SEO is good and honest and can deliver results?<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4743,11174,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','ec270c7a-a37d-408c-a5f3-3a17f01e23d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>The Problem With SEO</h2>\n<p>SEO takes time. It takes a lot of time. It takes months to start ranking and even longer to get phone calls. This is why we tell people it is the best thing they can do for their business next year because it won\'t do anything for months. There are two exceptions. One, if you are already ranking well and need to improve things, or two, if you are in a low-competition market, but for everyone else, it will take months. This time delay creates two significant problems within the SEO community.</p>','How Do You Know What SEO Agency To Hire?','<p>One question we get from small business owners is how they can know if an SEO agency will help their business. Many businesses even need to hire SEO consultants to evaluate an agency\'s current SEO strategy. An SEO consultant can determine if you are getting the work you were promised and if that work will help your website.</p>','<p>The most significant problem is that there are tons of scams. Due to the nature of SEO taking time to show results, many people have learned they can charge you for months without doing any work without getting caught. They will continually tell you that it takes time to see results and that you must wait for a little longer until you eventually cancel.</p>','The SEO Upsell','SEO Scams Are Common','<p>The other problem is that many web design agencies offer SEO as an upsell rather than a core service. They often don\'t do any SEO themselves and instead hire a white-label agency to do all the work for them. This often results in higher costs and a middleman that can\'t fully explain the SEO process or give proper recommendations.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4744,11175,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','4eea4822-01e7-443c-ba70-eae0cecf551c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>The SEO Checklist.</h2>\n<p>To help our clients, we created a quick checklist to help you know if the SEO agency you are hiring will actually help you.<br /></p>\n<h3>1. See past work </h3>\n<p>See previous work from the date they started. Even better if you know their budget for the campaigns. They don\'t have to have a vast breadth of work if they can appropriately answer strategy - but if there is any \"we can\'t share our work,\" they don\'t have any. We don\'t put much credibility in past work because it can easily be faked by giving false timeframes, false results, campaigns they didn\'t work on, or even the <a href=\"https://medium.com/thebalancedinvestor/the-parable-of-the-baltimore-stockbroker-97f616acaecb\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore trader problem.</a> You can easily create 100 free WordPress sites and only report on the one success when you have 99 failures. While you shouldn\'t give too much credit to past work, no past work is a bad sign.</p>\n<h3>2. Check Their Own SEO Value</h3>\n<p>Check the SEO value of their website. It doesn\'t have to be a lot - but if it is zero, that is suspicious. The \"we don\'t utilize SEO for our business\" usually means they can\'t compete in their niche. SEO and web design are competitive industries. The reason most agencies don\'t do SEO on their website is that they are only able to rank for noncompetitive markets.<br /></p>',NULL,NULL,NULL),(4745,11176,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','eba5e367-60bf-445d-a3ed-2ec64f21e22d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>3. Audit Their Strategy</h3>\n<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don\'t have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don\'t trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>\n<h3>4. Cover Expectations</h3>\n<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4746,11177,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','4d7522ed-ca70-4218-9862-0da24a4f0518',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>5. Audit Their Toolset</h3>\n<p>Ask about their toolset. They should use all the basics. There are tons of SEO tools. Ahrefs, and Semrush are the most common keyword research and ranking tools. Surfer SEO, Frase, and Page Optimizer Pro are the most common content evaluation tools. The tools they use are less important than that they use them and know how to use them. No SEO tool is perfect. Experienced SEOs can describe, in depth, the strengths and flaws of every tool they use. If they only use free tools, then run because that means they aren\'t doing the work.<br /></p>\n<h3>6. Check Their Sources</h3>\n<p>Ask about their sources for backlinks, content, and other SEO deliverables. If they can\'t share them, then run. If they say it is all in-house, then they should have the portfolio to represent a company with lots of employees. You don\'t need specific people - but you do need generalized answers - we like these sellers on legiit, or we get press releases from x or citations from y. Every good SEO company outsources something. There are many SEO agencies and freelancers that have focused on creating a process for one particular thing. This makes them both very good and affordable at that task, and good SEO agencies take advantage of this instead of charging you extra for no reason.</p>',NULL,NULL,NULL),(4747,11178,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','1cfbaaad-3096-46a2-a438-d7c51d81b2ba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>7. Discuss Process And Deliverables</h3>\n<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can\'t do this, they are just salesmen, and you shouldn\'t use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>\n<h3>8. Is Their Pricing Model Adaptive?</h3>\n<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can\'t answer these questions. If this includes all of this - but they can\'t break it down then they aren\'t involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4748,11179,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','29ed63c9-1875-4322-bcac-fd31d683dde9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>9. Test Their Technical SEO Knowledge</h3>\n<p>Ask how they handle technical SEO. If they can\'t fix CLS, or have someone that can, then they probably aren\'t good. If they don\'t even know what technical SEO is and aren\'t able to explain it to you, then they are a scam. <br /></p>\n<h3>10. Learn Enough SEO To Hire SEO</h3>\n<p>The more SEO knowledge you have, the more SEO-related questions you can ask - but some of those require you to know what the answers should be. If you don\'t have any SEO knowledge, you should hire an SEO consultant to evaluate their strategy. It is cheaper to pay an SEO consultant a few hundred than to pay the agency thousands.</p>\n<h3>11. Have Them Audit Your Website</h3>\n<p>They should be able to do a legitimate breakdown and audit of your site on the fly. The audit should be a this is where you are, this is what is good, this is what needs to be improved audit. If it is simply your h1 is bad, or you are missing alt tags, then they are just a salesman and not an SEO. Agencies train salespeople to point out very simple things like h1 and alt tags. In-depth audits take a long time and can be expensive, but any web professional can do a quick audit in a few minutes for free. SEO isn\'t that difficult, but if it were that simple, it wouldn\'t require professionals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4749,11180,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','62def11b-a155-4f65-87b8-d993df47533c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>12. Don\'t Get Too Creative</h3>\n<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn\'t matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn\'t matter, it is because they don\'t know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn\'t be trusted.<br /></p>\n<h3>13. Cover All SEO Bases </h3>\n<p>If it is anything along the lines of \"if we write blogs you will rank\" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>\n<h3>14. Do You Trust Them?</h3>\n<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won\'t work for you and will collect a paycheck for as long as they can without getting results.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4750,11181,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','8ebe7149-b3f4-4109-a9ed-2d1332b44f71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>15. Understand Your Competition</h3>\n<p>Understand your niche and your competition. SEOs can work in any niche - other than maybe vice industries - that is a specific specialty - but if they say you need an extremely high budget for something without competition, then they are just stealing. If they recommend a very low budget for something like roofing or law, then it won\'t help you. You can do low budgets to get new domains moving and out of the sandbox for a cost-benefit, but competitive niches will eventually need reasonable budgets to get good results. The larger the city the more competition.<br /></p>\n<h3>16. Check Keyword Volume</h3>\n<p>You can get some search traffic from zero-volume keywords - but if their entire strategy is zero volume or if they are only aiming for longtail keywords, then they aren\'t good. You do need some legitimate volume keywords. It is extremely easy to rank for a longtail keyword with zero search volume and then send you a report claiming they got you to page one.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4751,11182,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','e2627178-8bfd-46db-9e2e-a7447b97aa20',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>17. SEO Strategy Should Change Over Time</h3>\n<p>An understanding that strategy changes over time. If their month one strategy is the same as their month ten strategy and they aren\'t going to discuss and adapt over time they aren\'t good at what they do. This is also something you need to understand - you need to understand budgets and strategy will need to change over time for good results. If you ever think that them altering a strategy is bad, then you may be hindering campaign performance.</p>\n<h3>18. Do They Communicate?</h3>\n<p>Understand their communication system. Can you call them? Email? How long until they respond? Will they have regular meetings? Many of our clients come to us because their previous agency didn\'t respond to requests for website changes and didn\'t give them the time they needed. We also have clients that just want us to do good work without ever involving them. You know your personality type and what will fit you best. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4752,11183,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','b20dc82e-0707-4ad3-a21b-72274f7b8bb0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>19. Company Size Doesn\'t Matter</h3>\n<p>Understand that their company size doesn\'t matter. Many of the largest companies (or at least companies that seem the largest) are the largest scams in SEO. These are sales-based agencies, not performance-based agencies. Performance-based industries often stay smaller and more personal because they are more focused on growing the work and the brand than selling to lots of clients. Hiring a large business is perfectly fine, and we recommend agencies over freelancers, but being large doesn\'t mean they are good. Phone book companies sell more websites than anyone because they have tons of salesmen - but no phone book company makes good websites.<br /></p>\n<h3>20. Are They Transparent? </h3>\n<p>Good companies are transparent companies. Do they give honest, thoughtful answers or a sales pitch?<br /></p>',NULL,NULL,NULL),(4753,11184,1,'2023-02-03 05:15:33','2023-02-03 05:15:33','397ea091-a047-43a0-902c-3f54c484b523',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h3>21. Do They Make You Build A Worse Website?</h3>\n<p>Do they force you to rebuild your website? This is a tricky concept and one that is difficult to mention because we almost always recommend that people rebuild their website. We usually recommend people rebuild their website because we build outstanding custom websites that are highly performance with great technical SEO. This still needs to be mentioned because many SEOs are not web designers or web developers and want you to rebuild your site not because it is better for you but because it is better for them. Tons of SEOs can only work with a particular WordPress toolset and don\'t know how to work with anything else. They will try to convince you to rebuild your site not because your website is bad but because they don\'t know how to use it. If someone is telling you to rebuild your website be sure that their websites are better than your current site.</p>\n<h3>22. Hire An SEO Consultant</h3>\n<p>If all else fails, pay a minimal amount to an SEO consultant to help you interview them. This can save you tremendous pain later. It is unfortunate, but 95%+ of people selling SEO are scams. It is easy for a salesperson to convince you of something you don\'t know about and collect a paycheck for six months while not doing anything before you fire them.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4755,11189,1,'2023-02-03 05:16:29','2023-02-03 05:16:29','0f8c8227-9682-4a56-b460-e124839e762b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>What you should look for when hiring a web designer</h2>\n<p>Hiring a web designer or marketing agency can be an overwhelming arduous process, especially if you don’t know anything about websites. This article should provide the basics of what to look for when hiring a professional to ensure you get the right website for your business.</p>\n<h3>How do I know they build good websites?</h3>\n<p>This one is both easier and more difficult than most people think. Before hiring anyone to build you a website you need to look at their portfolio of work. You need to make sure they build websites of the same quality that you are looking for, and at the quality that justifies their price. Does the website look new or remind you of AOL? Do all their sites load properly on your cell phone and tablet and computer? You should be able to get a visual feel of the general quality of their design abilities without any specialized knowledge.</p>\n<p>Most people focus on niches. If they are a dentist, they want to know that the designer has built a website for other dentists. This honestly doesn’t matter at all. A good web designer can build a website for any industry. What you should focus on is complexity. All lead generation websites are the same, but if you have complex functionality you need to know they have experience with complex websites.</p>\n<p>Where this gets complicated is that looking good is not the primary goal of a business website. You need to know if it performs well. Your goal isn’t a good looking website, your goal is to increase your business. How do you know if they built it properly? Run tests. Load their websites on a cell phone, on a tablet, and on a computer. If should look good on all of them. Test the speed – go to <a target=\"_blank\" href=\"https://gtmetrix.com/\" rel=\"noreferrer noopener\">www.gtmetrix.com</a> and enter the domain – if it loads in under 4 seconds they did a bad job. Run a technical SEO audit – this one can be complicated, message us and we will provide one for free. Do a marketing analysis – put yourself in the perspective of a prospective client and go through their website like you are trying to find something. Is the phone number easy to find? Are your questions answered? Do you understand what their services and specialties are? Are there any broken links? What does the website make you feel about the company? Get references – call their current clients and ask them what they think of them. While many website clients don’t always know if their website was built properly they will be able to tell you if they are responsive to messages, if they are quick to make necessary changes, if their website has held up over time, and the overall manner for which they conduct their business.</p>\n<h3>Where do the web designers’ main interests lie?</h3>\n<p>Considering vested interest is an important aspect of hiring someone to build such an important part of your business. There are 4 main categories of web designers – Amateurs, Freelancers, Artists, and Agencies.</p>\n<p>Amateur web designer’s main interest is to build their portfolio. They typically want to build a website on the side of their main job, and will focus primarily on how the website looks because they haven’t learned the technical or marketing aspects yet. Do not ever hire your cousin, or neighbor, or your friends brother to build your website unless they own or work for a web design, web development, or marketing agency. Even if they build it for free it will cost you money in opportunity costs.</p>\n<p>Freelance web designer’s main interest is to get the job done as quickly as possible so they can move on to the next. They usually focus more on completing jobs because they don’t have the branding or marketing set up to get regular high paying clients. Freelancers usually skip steps because it is the only way to keep costs low. This applies to B2C freelancers, not to B2B freelancers. Freelancers that design for agencies usually do better work because they want repeat work. Some freelancers are fantastic, but they don’t have the same vested interest as a business. An agency or business is going to have a reputation to uphold, freelancers generally fly under the radar enough that the worst repercussion they could face is you don’t refer them new clients. This places more risk on you – sometimes it will work out, but it will work out less often than with agencies.</p>\n<p>Artists will build fantastic looking websites, but as mentioned previously the main goal of a website is not to look good. Do they know how to market your business? Do they know the technical aspects of websites? There are tons of do it yourself web design platforms that allow people that do not know how to code to make beautiful looking websites – but these platforms are usually awful on the technical aspects because machines cannot code as well as humans can. This means fewer visitors for you, fewer conversions for you, and overall a worse website and business. Agencies often hire graphic artists to design websites and then developers to code the websites. Unless you can develop the website, yourself you are better off not hiring a graphic artist to build your site.</p>\n<p>Agencies are usually your best bet for building a website that both looks and performs great. Good agencies typically have different people in different roles. The web designer will design the website, the web developer will develop the website, the SEO (search engine optimization) will optimize the website, etc. Agencies usually have a larger overhead, do better overall work, and generally cost more.</p>\n<h3>How do I pick a design agency?</h3>\n<p>First step is to make sure they are a legitimate agency. Is their website custom and professional? Do they have a good logo and interesting designs? Good design agencies will have a good website. Bad design agencies will look kind of generic and blah. Good agencies will have custom graphics that are interesting and eye catching, they will have good color schemes and catch your attention. Bad agencies will have stock photography everywhere with only basic colors and have elements that don’t always make logical sense because they just changed the content on a prebuilt theme. There are an increasing number of agencies that are really just freelancers that use do it yourself platforms and don’t really know how to build websites. Be sure to perform your due diligence and check their portfolio and references before hiring them. The number one thing we here from people is that they are worried about hiring a web design agency because they got scammed by someone else. Someone sold them on something and built their website, but then they disappeared, and the website stopped working. Do your best to avoid these scam agencies, and don’t categorize the legitimate ones in the same boat with them.</p>\n<p>If the agency is legitimate and you like the work they do, then you need to focus on your overlapping interests. Do you want to make content and coding changes to the site, or do you want them to? Do you want to host the website yourself, or do you want them to? Are you comfortable paying them up front or do you want to see the finished version first? Do you want to pay up front or monthly? Do you only need a website, or do you also need a logo and copywriting and marketing services? If you need changes will they make them? If they will make them how much will they charge and how long will it take them? What content management system do they build on? Are they also going to handle the website security or is that up to you? Will they have a vested interest in your success? Not every agency fits every client, and not every client fits every agency. You should focus on how well the agency fits your business model and specific website requirements. You should end up hiring the agency that fits your business the best.</p>\n<p>If you have any other questions or feel like we left anything out of this please send us a message and let us know how else we can help.</p>',NULL,NULL,NULL),(4757,11194,1,'2023-02-03 05:17:12','2023-02-03 05:17:12','50efa140-11f0-4a6d-abb9-67b86e47d970',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Designers Vs Web Developers</h2>\n<p>Most people use the terms web designer and web developer interchangeably, but they are vastly different things. Both make websites, and both work with web technologies, but their goals, skills, and purposes are entirely unique. If you ignore the web portion and focus on their keywords you can more easily understand what they do. Designers make things look good; developers make things work.</p>\n<h3>Web Designers</h3>\n<p>Designers design things. They design everything from logos to billboards to packaging to websites. A web designer makes a website look good. They are the people that add in all the aesthetic details, so a website looks pleasing to whomever is looking at it. This is done in mostly the same fashion as all other design – they use a program like photoshop or <a href=\"https://www.figma.com/\" target=\"_blank\" rel=\"noreferrer noopener\">figma</a> and add in pictures and details until they get a finished flat product. Recent years has had an influx of DIY products release that has started to intermingle purposes so that web designers can act like web developers – but they are not. With programs and services like Wix, SquareSpace, and Webflow, web designers can make full websites without doing any coding.</p>\n<h3>Web Designers Use DIY Solutions</h3>\n<p>When a business owner builds a website with a DIY service the website is usually very flat without many brandable aesthetic details. When a web designer builds a website with a DIY service they put a premium on the aesthetics so the website can potentially look very professional. Functionally though, these websites will perform exactly the same. Conversions will be better with the professional designs, but performance will be problematic without a web developer because DIY programs that auto generate code usually generate bad code. They usually follow algorithms, or equations, to create an end result that looks the same to the user, but the algorithms aren’t perfect and usually go through five steps where only one was necessary. This results in very large file dependencies, which results in slow websites – which results in more users leaving your website, which results in less traffic, which results in fewer sales and phone calls. DIY solutions also have a very strict locked down system for what you can and cannot do. This results in some things being very easy, and others being literally impossible. If your goal is merely to get a website this doesn’t usually matter, but if your goal is to have a good website this can be very problematic. Easy example – if you want to add a certification to your header so your potential clients immediately understand your licensing and skills this is extremely easy to do with a custom website – but can sometimes be impossible if the prebuilt theme the DIY platform doesn’t support it. Custom websites do what you want, DIY websites do what they want.</p>\n<h3>Web Developers Use Simple Fast Solutions</h3>\n<p>Developers develop things. They develop everything from operating systems to phone apps to robots to web applications and websites. They are the people that use code to make everything work. A web developer makes a website fast, functional, and accessible. They know the technical details on how to make a website run quickly and meet specific technological needs. While it is much rarer than a designer trying to create a website on their own, some web developers do create websites without using a web designer, and their websites look terrible. Websites made my developers without a designer lack aesthetic details to make the website look good. Everything will work, but it will be very boring. Easy example: craigslist. The site works, but it looks terrible because there are no design elements.</p>\n<h3>Web Designers Working With Web Developers</h3>\n<p>When a web designer works with a web developer you get the best of both worlds and avoid the pitfalls that come from a lack of expertise. The designer will make the website look fantastic while the developer will make the website performant and functional. Sites done this way usually go through an initial design phase that get approvals for what the website will look like and then be handed to the developer to be coded by hand. Sites like this tend to take longer but perform significantly better. They will look amazing, which will keep your customers interested and make you look like an established professional company, and they will perform well so they will work on all devices, load fast, and meet the technical requirements that matter to search engines and website functionality. Every business website needs a build process that has both a web designer and a web developer.</p>\n<h3>Scam Websites</h3>\n<p>Unfortunately, most websites today are not only built without a web designer and web developer working together, they are made without designers or developers at all. With the ease of use and increase in DIY website services lots of people are creating websites that are neither designers nor developers. These websites look bad, perform bad, and are just bad all around. Some of these are done by scam agencies that feel can provide websites to clients without knowing what they are doing. Because most people don’t know what makes a good website they don’t understand that they are paying for a bad product. If they are able to provide you with a website in a day then you didn’t have a designer, a developer, or any type of professional product. For extremely low budget solutions this can work, but you do need to be aware that these products should be very cheap and are not the same product as professional websites.</p>\n<h3>SEO And Digital Marketing Websites</h3>\n<p>Some people that work with internet marketing will make websites with alternative goals. This is most common with SEO (Search Engine Optimization) agencies but can also happen with social media agencies or other digital marketers. SEO agencies want to make a website that ranks well in search engines and only care about that one goal and don’t focus on the aesthetics, conversions, performance, or any other than thing than what position it ranks in Google. These agencies usually design on WordPress and don’t design or code, they just use a prebuilt theme and slap a lot of plugins on it until the site does what they want. These are not good websites, and it is important to understand that ranking on search engines is not the only thing that matters for a website, and that websites can rank without sacrificing their quality. Their websites do not look that way because it helps them rank, it looks that way because the only way they can sell their service is if you have a website, but they don’t know how to make good websites.</p>\n<h3>Focus on Quality</h3>\n<p>When hiring any agency, it is important to focus on the quality every step of the way. Are they sending you designs for approval? Do the designs look good? Is it being custom developed or made by a drag and drop editor? Is it being built in code or using lots of WordPress Plugins? Different websites have different goals and different price points and it is important to know what you are buying.</p>',NULL,NULL,NULL),(4767,11207,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','b518c5b9-332c-40b2-bf29-2fcc29a91a0d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step by Step Guide to Install Craft CMS in cPanel</h2>\n<p>One of the main issues we ran into when developing sites in Craft CMS was learning how to install the sites into cPanel. While it is a good practice to utilize local dev environments and git repositories, that is not practical for all websites. WHM and cPanel come with lots of prebuilt server management tools that can make hosting lots of smaller sites significantly cheaper and easier. WHM allows you to install several websites into a single VPS or dedicated server much cheaper and easier than most other solutions. You also usually get server management, automated backups, and helpful customer service at a significantly reduced cost. If you are going to utilize WHM and cPanel for your Craft websites please only use reputable hosts that are fast, secure, and have good reputations. Craft CMS sites are only as good as you build them and you do not want to sacrifice good hosting for reduced costs.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4768,11208,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','0b7362c3-2dc5-4564-9d99-764648ed2ffd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step 1: Creating a cPanel through WHM</h2>\n<p>If you have a WHM account are are creating multiple cPanel accounts then start here. Otherwise proceed to Step Two: Preparing Your cPanel For Craft CMS.</p>\n<p>Once you load WHM go to List Accounts and click on \"Create a New Account\". The domain you put here does not matter - it is for your information and verification only. Because Craft CMS is loaded into /public_html and operates from the /public_html/web folder your real domain will later be an addon domain with your actual domain name. In this case we used examplecpanel.com, but use whatever makes the most sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4769,11209,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','0af18468-d570-4889-a05d-7976c0a29c3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the account you need to modify the cPanel account in WHM to allow for addon domains. If you do not do this you won\'t be able to add on the actual domain you are going to use for your project.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4770,11210,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','1e0c6700-cc37-49fa-9fbf-08f21e896cb6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually change this to Unlimited Addon Domains, but change it to whatever makes the most sense for you (that is not zero).</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4771,11211,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','2d5bb5a4-3629-4693-8181-ac2a663f6ef2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step 2: Preparing Your cPanel For Craft CMS.</h2>\n<p>After creating your cPanel account you need to make some changes before you will be able to load Craft CMS into the cPanel.</p>\n<p>Inside cPanel click on Addon Domains under the Domains panel. Here is where you will enter your domain information. Important! Be sure to change the Document Root to /public_html/web as shown in the picture. If you don\'t have the correct document root then Craft CMS won\'t install or work correctly.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4772,11212,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','5c4e5edc-138e-4bb2-bd25-84a1210efdcc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find MySQL® Databases under the Database panel in your cPanel. You want to create a new database - call it whatever makes sense for your project.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4773,11213,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','c88fe23f-48fc-4baa-8464-936c2a4aeeaf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>After creating the database you need to add a new user. Be sure to use strong usernames and passwords.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4774,11214,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','0f6c79b7-88bd-4d63-b19b-9f63458fcebe',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Once you have created the database and created a new user you need to add the corresponding user to the corresponding database. Don\'t forget this step, it is the one we forget the most often. Enable all privileges for the chosen user and remember to save by clicking Make Changes after All Privileges has been selected.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4775,11215,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','73dae808-e87d-4284-9dd5-9fcf3134bc82',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step 3: Installing Craft CMS into File Manager</h2>\n<p>Once you have prepared your cPanel by creating your database and adding your domain you need to download and install Craft CMS into the File Manager. To download Craft CMS go to <a target=\"_blank\" href=\"https://craftcms.com/\" rel=\"noreferrer noopener\">https://craftcms.com/</a>. The download link is usually under Try Craft For Free and then Install Craft. On the Install doc you want to download the zip file. Remember this page because it can be good for troubleshooting if you run into errors later.</p>\n<p>Find the File Manager under the Files panel and then select the public_html folder. Upload the Craft CMS zip file into the public_html folder. After the zip file has been uploaded select the file and extract it into the public_html folder.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4776,11216,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','ce5e9a47-9085-4ac8-aa55-ac3baf61659b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Show Hidden Files</h2>\n<p>Once Craft CMS has been unzipped into the public_html folder you can delete the Craft CMS zip file. This is not a necessary step for the project to work, but deleting it will save space and keep your project cleaner later. Click on Settings at the top right of File Manager and check Show Hidden Files. If you don\'t do this you won\'t be able to see or find the .env file that you need to edit to add your Craft CMS credentials.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4777,11217,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','94c95202-1dbf-43e7-a751-c9db6729e744',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>The .env file that you need to edit to add your Craft CMS credentials should be located in the /public_html folder. Note: You won\'t be able to see the .env file unless you have changed the setting to show the hidden files as outlined in the step above.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4778,11218,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','db7be8cf-e4bd-490d-b859-6b284ab6bb63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>In the .env file you need to change 3 things. 1. change DB_DATABASE to equal the database you created earlier. 2. Change DB_USER to the database user you created earlier (and hopefully added to the database with all privileges). 3. Change the DB_PASSWORD to the password you set up for the database user you added to this database. Special Note: Older versions of Craft CMS required you to create your own SECURITY_KEY, but newer versions have this set up for you. You can change this to your own key, or generate one from <a target=\"_blank\" href=\"https://randomkeygen.com/\" rel=\"noreferrer noopener\">https://randomkeygen.com/</a>.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4779,11219,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','7e8a3558-7bd4-4033-af17-a63ef582474e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Install Error</h2>\n<p>Please note that if your php version in composer.json is different than the php set for your server then you will get installation errors. In cPanel you can change your php version under MultiPHP Manager. In Craft make sure composer.json php: is equal to the same php in MultiPHP Manager. Later versions of Craft do have minimum php requirements. If you need to install php 8+ you will need to contact your hosting provider.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4780,11220,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','212946dc-fcb5-447d-a66b-7715b833446a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step 4: Installing and Setting Up Craft CMS</h2>\n<p>If you have followed all steps correctly then you should be able to go to add /index.php?p=admin/install to the end of your URL, as shown in the image, to install Craft CMS.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4781,11221,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','92ff2c31-7ede-43a8-9590-75dc235d6464',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything was done properly you should see this screen and be able to proceed. If this is not what you see then you will need to troubleshoot and see where things went wrong.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4782,11222,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','28b3870f-7277-40eb-98fd-8d009c7a93d7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If the database information is correct then you should go straight to the Create Your Account screen. If not, you will have to change the database information to match what you created. Your username is the username you will use in the Craft CMS admin panel, by default it will be created as an admin account. Be sure to use a safe email so people cannot access your Craft CMS admin panel.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4783,11223,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','62444e63-71a4-4cf5-a974-d4a2ffd2ba90',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Set up your site with your system name and base URL. The System Name will show in the top left of the Craft CMS user panel. The Base URL can be easily changed later, so don\'t worry if this is just your building URL, you can change it once the site goes live.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4784,11224,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','ca2db05b-6cdd-438f-a695-0a7fbc82906d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>If everything works properly then you should see the Installing Craft CMS... message shown here.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4785,11225,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','9b2950f4-2cea-4ac2-bcf9-6e6e2d5ac4ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Step 5: Cleaning Things Up</h2>\n<p>After Craft has been installed you want to check the Utilities panel. Go head and install the updates, if there are any. Then check the System Report to ensure your php is properly setting up to run Craft.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4786,11226,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','e6e652a4-cf79-4fa0-8e1f-f5126f667621',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>We usually get warnings for our Memory Limit and Max Execution time as shown here, but your report may show different things.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4787,11227,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','4568bed3-66bf-41d3-b21e-588debb60a11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Find the MultiPHP INI Editor under the Software panel in cPanel. You will want to change the values of your php settings to correspond to the Craft CMS requirements. We usually have to change the max_execution_time to 120 (seconds) and the memory_limit to 256M.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4788,11228,1,'2023-02-03 05:18:45','2023-02-03 05:18:45','06a3f3a9-861b-4267-a17f-763b8c624a7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Wrapping Up</h2>\n<p>Your Craft CMS project should now functional and ready to go. You can now install your plugins, set up your dev environments, and customize your install for however you prefer to work. If you need to test the Craft CMS Pro for user accounts, GraphQL, or other features only on the Pro account you can install Craft CMS onto a subdomain using these rules: <a target=\"_blank\" href=\"https://craftcms.com/knowledge-base/try-craft-pro-plugins-before-buying\" rel=\"noreferrer noopener\">https://craftcms.com/knowledge...</a>. You will also want to go to root WHM to enable autobackups for all your cPanel installations - sometimes you have to request root access from your host.</p>',NULL,NULL,NULL),(4791,11237,1,'2023-02-03 05:20:20','2023-02-03 05:20:20','1fd5dd57-bd60-47d7-9fea-04ec2ccad31f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Plano TX Web Designers</h2>\n<p>If you\'re looking for web design services for your business or just want to improve the website you currently have, you have come to the right place! Find out how our Plano Tx web designers can help you create something that looks great and meets your goals. Great website designers will lead to more visitors who are more likely to convert into customers.</p>\n<h3>Quality Web Design Services</h3>\n<p>There are many web design services available, but not all web design companies are equal. The best web design firms will create designs that stand out and distinguish them from their competitors. They also offer attractive packages for people who need custom web development services instead of themes, so their website fits their specific business and goals.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4792,11238,1,'2023-02-03 05:20:20','2023-02-03 05:20:20','e6a0147a-003e-47fd-80ff-c8d75d312883',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Why you should hire a professional web design agency</h2>\n<p>Good web designers will show you how to choose colors and fonts that match your brand and help create logos and necessary content. They will also be able to help guide you through the process to make it easier for you and focus on things like site speed, making sure it is accessible, and that it will help your business grow.</p>\n<h3>Geniuses For Hire - A Plano Tx Web Design Agency</h3>\n<p>Here at Geniuses For Hire, we offer a wide range of Plano Tx web design services that will help you achieve your goals. You can browse our web design company website or contact us for more information if you have any questions. We also provide web hosting and web marketing services to give you a complete online solution to help grow your business.</p>\n<h3>The Face Of Your Business</h3>\n<p>A web design company does not just create a web page, they create the face of your business, so it is important you pick one that will focus on you and your goals. Your website will be the first point of interaction for almost all of your customers and your marketing channels. It is the single most important marketing service for your entire business.</p>\n<h3>Web Design Misconceptions</h3>\n<p>Many small business owners think web design is unimportant and that finding the best price matters more than finding the best site, but the web has become such a big part of our lives that people can\'t afford cheap or bad websites. Websites are integral to almost all marketing services, so it is important to focus on best marketing practices to increase your conversions. If you want to dominate your market in Plano, Texas, you need the best web design and marketing agency that the Plano area offers.</p>\n<h3>Plano Businesses</h3>\n<p>Plano, TX has been growing quickly, so it is important to keep up with the growth and stay modern so that new competitors don\'t start taking your market share. Plano marketing companies have seen a surge in web marketing inquiries year on year, as people are looking for web design agencies to help them stay competitive. If you want to be the strongest business in Plano, then you need the best Plano web design agency.</p>\n<h3>Why Custom Web Design Helps You</h3>\n<p>When you create a custom website, you can make it perfect for your business. It will do exactly what you need to manage the way customers see and interact with your products or services online. A custom website is also great for SEO management because it\'s built from the ground up to fit well within search engine results pages. In fact, custom website design has become much more common in recent years because companies recognize quality websites are the best way to achieve their web design goals.</p>\n<p>Customized website designs also work better for branding efforts. You can choose colors and images that you know will work best based on your company\'s history. A custom site means not having to use a theme or template that might not fit your image or message. Custom sites are also far more likely to have all the custom features that you want to include for your web design strategy. And customizing a site doesn\'t just mean picking out colors and images, it means creating unique content that shows off what makes your business special.</p>\n<p>Geniuses For Hire specializes in custom websites. We send you designs according to a combination of your specific instructions and what the best marketing and conversion practices are and get approvals at every step. Once the designs are finalized, we build your website from blank code on an upmarket CMS so that it is fast, secure, and SEO friendly. We build the best small business websites around. And we guarantee our products - so if you don\'t agree then you don\'t have to pay anything!</p>\n<h3>New Website Design Vs Migrating An Existing Website</h3>\n<p>There are different processes for new and old websites. If you need a new web designer we will help you create a logo, get copy, find your branding colors, set up social media, and do anything else you may need. This can be a somewhat overwhelming process if you haven\'t done it before, but we are digital marketing specialists that will make it as easy as possible for you.</p>\n<p>If you already have a website, then we need to focus on a proper transition. You will need experts that know how to provide a seamless transition of all your pages so you don\'t lose any search engine optimization value and so things like your email server continue to work.</p>\n<p>New websites are great for new businesses or new ventures. They let you start fresh, with a clean slate that is ready to be branded and marketed in the best ways possible. Whether your new website will need new copywriting services, logo design, social media management or anything else—we’re here to help! Give us a call today so we can get started on this process together. If you already have an existing site but want it transitioned properly into its new location (or any other type of update), our team of experts is skilled at providing seamless transitions without sacrificing SEO value or customer service levels. Contact us today if you would like some advice on how to make your current website even better than before!</p>\n<h3>Marketing Agency Versus Design Agency</h3>\n<p>As you may have guessed, different agencies are good at different things. Marketing agencies are typically great with SEO and driving conversions through their website. Design agencies are typically better suited to creating positive experiences for your users while also creating amazing designs. Of course, any agency can do all this, and it\'s often easier to find one specializing in the area you need.</p>\n<p>The reason why this is important to consider is that if you\'re not sure what your website needs, having an agency that can offer both marketing and design services might seem like the best option. If your website needs marketing help, a marketing company can provide that service. If you\'re looking for a design agency to work on your business\'s brand, you might feel like you need to hire both agencies, but agencies that handle both will make things much easier for you and provide better products.</p>\n<h3>Plano, Texas Local Search Engine Optimization: Why It is Important</h3>\n<p>Search engine optimization has become even more important in the last few years. As search engines have become more powerful and accurate, they have started prioritizing local search results. For search engines, this makes sense because people are more likely to search for services, products, and businesses in their immediate area. This is especially true for searches done on mobile devices.</p>\n<p>As you might imagine, it isn\'t always easy to rank well in local search results. Google has stated that it uses over 200 different signals when ranking locally. Search rank is primarily determined by three main factors.</p>\n<ol><li>Site Quality. - This includes things like site speed, user experience, and technical SEO. Is the website professionally designed and professionally developed. Are users able to easily find what they want? Does it work well on mobile devices?</li><li>On-Page SEO - This includes things like content and relevance. Is the content on your page and what your business does relevant to the search intent? How does it present itself and its content to the search engines?</li><li>Authority - This includes things like backlinks, social media, and the age of your business. Are you a trusted and established brand that has been doing business for a long time or are you new and trying to break into the market?</li></ol>\n<h3>Why You Need An SEO Agency</h3>\n<p>As the value of local search has increased, you are more likely to be affected by search rankings. If your business can\'t show up in search results for searches relevant to your location, then there is no way to gain new customers through search. This is why it is important to use a web design agency that is focused on marketing to build your site. They know of critical factors that will increase your performance on search engines that normal designers do not.</p>\n<h3>Plano Web Design and Marketing Agencies</h3>\n<p>Plano web design and marketing agencies come in all shapes and sizes. An experienced Plano SEO agency knows how to increase your business - which is the main goal of your website. Newer agencies typically skip steps and use themes and builders. This makes them much cheaper, but it costs you a lot of business when the site isn\'t getting traffic or converting on the traffic it is getting. The goal of your website is to get new business and trying to keep costs as low as possible doesn\'t do that. Many digital marketing agencies prey on people looking for the cheapest options by selling inferior products that won\'t generate business. You need Plano web design services that create business and help you grow.</p>\n<h3>Digital Marketing - What It Is And Why It Matters</h3>\n<p>Digital marketing has transformed the face of advertising so much that digital marketing agencies have replaced the mad men of the 60s. Advertising used to be all about the message because there weren\'t many places to play ads and media. Today social media has replaced billboards, and things like Google have replaced phone books entirely. You can\'t just spend money or start your name with an A to get priority placement in the search engines. Instead, you need quality websites and a web designer that understands the technical aspects of ranking higher.</p>\n<h3>Digital Marketing - Components &amp; Techniques</h3>\n<p>The sheer volume of digital marketing services can be overwhelming, and almost no digital marketing agency can specialize in all of them.</p>\n<p>Here are a few you should be aware of:</p>\n<h4>Web Development</h4>\n<p>Website development is the process of developing a website. Typically the web design process involves a combination of graphic design, website development, copywriting, and other marketing services. Development is the technical process where design is the creative process.</p>\n<h4>Social Media</h4>\n<p>Everyone these days is aware of social media, what they aren\'t always aware of is how it can help their business. People use things like Facebook, Instagram, reddit, and Pinterest, to search for and discuss companies. Social media helps to get new customers as well as improve google search rankings.</p>\n<h4>Display Ads</h4>\n<p>Display ads are the banner ads you see while browsing websites. Remarketing allows you to target people that have already expressed interest in your business, which saves you money.</p>\n<h4>Search Engine Ads</h4>\n<p>When people talk about search, they usually mean Google. Google Ads allow you to pay per click to get visitors that are searching for specific topics.</p>\n<h4>Search Engine Optimization</h4>\n<p>SEO is a hot topic and something that almost everyone wants while only a few can obtain it. Local businesses need to focus on local SEO to show up in map results and rank locally for their search terms. Local SEO is a mandatory marketing service for success if you are a local service like a plumber, real estate agent, lawyer, or roofer.</p>\n<h3>Why You Need Geniuses For Hire</h3>\n<p>The digital marketing industry is booming, but it\'s also complex which can be intimidating. If you\'re looking for Plano web design experts that will create an SEO strategy or digital campaign to drive sales and increase your company\'s brand awareness, contact us today! We offer affordable rates on the latest advertising technology while still delivering high-quality results. Plus our team of experts are waiting by the phone to answer any questions about how digital ads work or how to have success with Google Ads. Call us today if you have any questions about how to grow your company using Plano web design and digital marketing services.</p>',NULL,NULL,NULL),(4795,11253,1,'2023-02-03 05:20:42','2023-02-03 05:20:42','42a82ea4-0596-4096-aacc-c3434ad8a2f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Designers in Fort Worth, Texas</h2>\n<p>Websites are more important than ever. If you want to succeed in the modern business world, you need to have one. According to BizReport.com, 97% of people in Fort Worth, TX, use the internet to research products, services, and businesses before making a purchase. Not having a website in todays environment means you are incurring a severe opportunity cost. Even if your business is doing well without a professional website, it would do significantly better with one. There isn\'t a single marketing product that costs as little and provides as as much long term gain as a custom professional website built to your needs.<br /></p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4796,11254,1,'2023-02-03 05:20:42','2023-02-03 05:20:42','1ab8bb22-06ca-41d9-a793-9d38ef9d93f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Design and Web Development</h2>\n<p>At Geniuses For Hire, we make it easy to stand out in the Dallas-Fort Worth online marketplace. Our fully customized websites will help you showcase your products and services, regardless of your size or industry. Contact our Fort Worth web design experts to experience the business growth you deserve. Our no risk guarantees allow you to get a high quality website with minimal effort and no up front costs. We take a vested interest in our clients so we only succeed when you succeed. You won\'t find a better deal anywhere else.</p>\n<p>You wouldn\'t buy a new car without a test drive. The same should apply to web design. Our Fort Worth web design agency builds your website for free and only charges you after seeing and approving the final product.</p>\n<p>We create and design every site from scratch and include hosting, maintenance, and updates in all our web designs. This approach lets your site grow and improve over time as your business evolves. Our web design agency even offers Scratch content management systems (CMS), so you can develop, design, and distribute digital content with ease.</p>\n<p>Our Fort Worth web design company prioritizes customer satisfaction above all else. We strive for 100% approval in our projects. Whether you need video production or web development, you can rest assured knowing that our team has your best interests at heart.</p>\n<h3>Search Engine Optimization (SEO)</h3>\n<p>According to Moz.com, 71% of people click on results on the first page of Google. If your site doesn\'t rank high for search engine results pages (SERPs), it\'s almost impossible for customers to find you. Our Dallas-Fort Worth web design company provides your website the robust on-site and technical SEO it needs to improve your visibility and user experience.</p>\n<p>SEO, also known as search engine optimization, involves increasing the amount of organic traffic to sites. Search engines like Google, Yahoo!, and Bing reward sites with high SERPs if they perform well in their algorithm. Our Fort Worth web design team will tailor your website project to the SEO requirements so that it will excel on local search results.</p>\n<p>Some ways we can improve your SEO include:</p>\n<ul>\n<li> Fast page-loading speed</li>\n<li> Informative and authoritative blog posts with SEO design</li>\n<li> Crawler-friendly website design</li>\n<li> Trustworthy backlinks</li>\n<li> SSL</li>\n<li> No 404s or broken links</li>\n</ul>\n<p>Our digital marketing experts in Fort Worth, Texas, understand that SEO isn\'t a one-time thing. You have to continuously work at it if you want to remain relevant and improve clients\' user experiences. Our award-winning web design/development provides you with the sturdy foundation you need, while our digital marketing consultants help you perfect your internet marketing strategies.</p>\n<h3>Social Media Development &amp; Design</h3>\n<p>Website design and development are only half the equation when building an online presence. You\'ll also need social media channels to attract new clients and drive them to your site. In addition to web design, development, and content creation, our Geniuses For Hire consultants provide clients with the branding, strategies, and digital marketing advice they need to promote their company online.</p>\n<p>We work within your brand voice to generate more leads and gain followers. Our full-service digital marketing agency finds creative solutions to ensure that more people find your business. Engaging content can give your company the boost it needs, thanks to a continuous stream of new customers in Fort Worth, TX.</p>\n<h3>Digital Marketing Strategy</h3>\n<p>Get all the digital marketing services you need under one roof. Our agency handles traditional and digital marketing campaigns, allowing you to attract more visitors. We offer results-driven strategy and budget-friendly web design services, whether you need video production for a commercial or personalized branding.</p>\n<p>Our Fort Worth agency uses four steps to help businesses expand their web presence. We start with (1) a discovery phase where we learn about the company before (2) developing a marketing strategy tailor-fit to its needs and budget. Our specialists then (3) execute the campaign. We (4) follow its progress and make incremental changes to future content.</p>\n<h3>Pay-Per-Click Advertising Campaigns</h3>\n<p>Your web design is perfect. Now, it\'s time to get more people to visit. While you could wait for organic search results to take effect, the process takes a minimum of four to six months. Pay-per-click ads give websites a fast and cost-effective way to generate leads in and around Fort Worth, TX--or wherever you would like to market your product.</p>\n<p>Our full-service internet marketing agency designs ads that appear on search engines under specific keywords. They feature company branding and compelling calls to action, so viewers can click on the ad and visit your site. Best of all, you only pay for content marketing ads when someone clicks.</p>\n<h3>Graphic Design Services</h3>\n<p>Make sure you have a modern logo for your business. It should be eye-catching and memorable while distilling your company values into one distinct image. If you need a new logo, our Geniuses For Hire graphic design team in Fort Worth, Texas, creates unique logos that you\'ll be proud to display on your site, social media, and company letterhead.</p>\n<p>Our designers will work with you to create a graphic design that represents the core image of your business. We generate at least ten unique samples and let you choose your favorite. Our designers then refine it until the logo is worthy of your website and your branded content.</p>\n<p>Our Fort Worth web design company also embraces print design. We can have you covered if you prefer to connect with customers through postcards, brochures, and business cards. Let us know the style and quantity you need, and we can print your branded material in no time.</p>\n<h3>Our Fort Worth, Texas, Digital Marketing Agency</h3>\n<p>Please don\'t settle for anything less than the best when it comes to Dallas-Fort Worth web design companies. Here at Geniuses For Hire, we provide clients with the personalized services they need to grow their online presence and sales. Our professional web designers know what it takes to put you at the top of search results in Fort Worth.</p>\n<p>Our full-service digital marketing agency uses a multi-pronged approach to distinguish you from other Fort Worth companies. That includes social media marketing, video production consulting, and email marketing campaigns. We even offer small business owners customized branding for all their business needs.</p>\n<p>When you want to work with the top web design company in Fort Worth, TX, please give us a call at (800) 930-8597. You can also reach us using our online form. Please enter your name, email address, and message, then a member of our web design team will get back to you shortly.</p>',NULL,NULL,NULL),(4814,11283,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','aedb7016-8466-4e90-b6c1-e20d00de6324',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Custom Web Design Agency in Houston, Texas</h2>\n<p>Do you rely on online marketing to fuel your business? Do you need a high performance agency you can trust to make you look more professional? Geniuses For Hire is a Houston web design company that builds custom websites specifically around you and your brand. We rely on good quality work instead of pushy sales tactics. We even believe in our product so much we will show you the initial designs for free with absolutely no commitment. We will even help finance the cost of the website over time so you don\'t have large up front costs. As a full service marketing agency we aren\'t selling you a website, we are selling you success, so we believe in creating a vested interest in our clients. With other Houston web design companies you get a website, with Geniuses For Hire you get a full scale marketing agency to join your team.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4815,11284,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','11ded39b-ff9f-4ac0-856c-ab16b7dfa5b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Our Core Specialties</h2>\n<p>By specializing in design, development, and marketing, we are able to provide full internet experiences that grow your business and your brand. We provide full solutions instead of individual services. We understand digital marketing and our job is to make you more successful.</p>','Graphic Design','<p>Our graphic designers are capable of handling all designs and creative services. They are experts at everything from logo design to business cards and print marketing. As you can hopefully tell from our website they are experts at both the professional and creative styles of graphic design.</p>','<p>Our developers love code. Our designers love design. We create bespoke websites that fit exactly what you need and are built from the blank page up so they are highly performant and customizable. No web builders here. Our developers are equally skilled at building a new website or maintaining and existing one.</p>','Full Service Marketing','Web Design & Development','<p>We are marketing specialists. This synergizes perfectly with our design and development abilities because we apply conversion optimization principles to your design and technical SEO is at the core of all our websites. We handle everything you need from pay per click ads to print marketing.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4816,11285,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','85499770-4305-4073-80d2-0724e2d11c45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Top Houston Web Design Company</h2>\n<p>We believe web creation should should focus on all important facets of your business. A good website cannot be made by a single person. They are created by having specialists oversee and work on every step of the process. We have amazing designers to focus on design, skilled developers to handle the code, marketing strategists to focus on conversion rates and optimization, search engine specialists to help with proper website structure and performance. We can even help with copywriting and branding to ensure that every part of your website is as good as it can be. Once you start working with us you will immediately see the different in quality and understand why this is important.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4817,11286,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','f4976ae2-6da0-4842-a16a-6375b9208303',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Houston Marketing Specialists</h2>\n<p>Our Houston web design, advertising, and marketing team has expertise in areas such as:</p>\n<ul><li>Web design</li><li>Web development</li><li>SEO</li><li>Advertising</li><li>Social Media</li><li>Print marketing</li><li>And much more</li></ul>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4818,11287,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','72028bbf-05a5-45a8-b6c1-43c3f2b24d42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Your Business Deserves The Best</h2>\n<p>At Geniuses for Hire, we\'re especially proud of our innovative website design process. We create websites that wow people and make you seem like an industry leader. We have some of the top web designers intent on creating you the best experience possible. People often forget that the purpose of a website is to get customers, and the best way to do that is to put yourself into the mindset of a potential client. Does your website make you look established and professional? Does it make you seem trustworthy and like you are offering a good product or service? Does it seem like you pay attention to detail and care about your clients? It is good to take a step back and view your site as if you didn\'t know who you are and what you do. Write a list of questions you want answered and see how your website holds up.</p>',NULL,NULL,NULL),(4819,11288,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','fafecce2-06c4-48aa-9b19-53addca7d31b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>A Marketing Centric Web Design Approach</h2>\n<p>Our marketing strategists analyze every website for potential improvements. They consider everything from button color and placement for conversion rate optimization to URL structure and page speed so you are set up for an SEO campaign. We can help you build landing pages for different types of campaigns and even show you how to AB test so you can improve your marketing strategy over time. We also offer a full range of marketing services that will synergize with your website for optimal results. Your business and your website will grow over time.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4820,11289,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','3ae97078-430b-4527-bf1c-4c73c9ddf527',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Your On Call We Development Team</h2>\n<p>We offer full service website hosting and maintenance packages and will handle every aspect of your website for you. We offer fully managed hosting packages that cover hosting, maintenance, updates, and modernization. You literally don\'t have to worry about a thing and can have as much or as little control as you want. You can make changes to your site with a simple text/email/phone call and never have to worry about learning how to take care of your website on your own.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4821,11290,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','7de998ea-52b9-4ecc-8bd9-bb9bb0154bf0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Grow your business with Internet Marketing</h2>\n<p>Our specialty is creating custom branding and digital experiences to help you dominate the marketplace. We believe in focusing on a combination of revenue and growth. Revenue can be instantly increased with things like pay per click ads like Google Adwords or social media ads. Long term growth strategies can focus on increasing your owned assets through things like branding, or search engine marketing so that you get more organic visitors and capitalize on referrals and traffic. As a full service marketing company we focus on the big picture view of how to make your business survive long term instead of trying to force you into the box of the service that we sell.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4822,11291,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','73796c5f-63ac-4ca6-915e-63a45cc0d53b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Houston Web Designers</h2>\n<p>Houston Tx has several great web design and web services companies to chose from. We feel it is important to shop around and test the quality of agencies before making such an important decision. Your online business needs the best agency to ensure the success of its digital future. We work with you to find the best quality website, marketing and creative services for your brand. A good marketing strategy focuses on you and your target audience instead of selling a one size fits all approach. Contact us to see how our process is different. We will even show you the designs of your new site for free so you can compare our quality and see the difference.</p>',NULL,NULL,NULL),(4823,11292,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','6dc2b9a5-d2b4-4bb6-a454-c3cca36b8d7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our Genius Web Design Process','yes'),(4824,11293,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','b0f55241-d5d8-4a44-b00a-a94fdace269a','Discovery','Support','<p>The most important aspect of design is that unspoken quality of how it makes a person feel. Will people see you as a professional established business? Will they see you as a luxury or an affordable option? The design phase includes as many revisions as are needed to get the website just right for you. We also include all the important aspects that help with conversions and proper marketing strategies.</p>','<p>Our websites are truly custom. We build them from blank code and put them on the CMS that makes the most sense for your business requirements. They will be highly performant, easy to update, and are built to grow and improve over time instead of break. We don\'t believe in the build a new site every two years mentality. Good development practices future proof your website.</p>','Design','<p>We build our websites specifically for you. This often means going through a consulting process to help with your branding, color schemes, and what your goals and vision are for your company. We make sure people will see you how you want to be seen and go through everything you need for a professional website.</p>','<p>We provide ongoing support and development services for all our sites. We include web hosting, maintenance, and updates so that your website improves over time. If you want access to make changes we create an exceptional authoring experience so any member of your team can manage content. We are also always just an email or phone call away for any changes or additions.</p>','Development',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4825,11294,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','d5ecebba-dcb5-47cb-9f5d-be748f25d130',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Website Creation To Website Maintenance To Website Development</h2>\n<p>The proper website strategy focuses on the longevity and strength of your site. Many more things are required to create a professional website than most people understand. Most people think that a website is just the process of displaying information, but it is so much more. A good website will focus on your target audience, have good corporate branding, work on everything from desktops to mobile devices, have good content writing, and last for years. Maintenance plans help keep your website secure and up to date. </p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4826,11295,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','b21a50bb-32c5-4262-932f-ac41814e876c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Forever websites</h2>\n<p>For some clients we offer special packages for forever websites that are websites that literally last forever. We build a new website and take care of everything with the website you will ever need. Our forever website packages cover hosting, maintenance, updates and are the perfect package for people that need a professional website but don\'t want to have to manage anything themselves.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4827,11296,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','b604f0e1-e3ec-4857-9715-2ca17569ffe5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Our New Website Design Process</h2>\n<p>We\'ll work with your company to make sure you\'re not only getting an amazing website design but that you\'re involved in the process. You know your product and customers, so you may be able to recommend things we didn\'t anticipate, despite our attention to detail.</p>\n<p>Remember, we promise the highest level of quality service. That means search engines will love your website, and so will you. We don\'t enforce restrictions like page limits—whatever you need, our design company can accommodate.</p>\n<p>In fact, we guarantee your satisfaction before you pay for many of our services, including website design, logo design, and other products for the web or print material.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4828,11297,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','b8faaec6-b409-43fc-96d0-f7b9593cc062',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Website Maintenance</h2>\n<p>Our work isn\'t over when we deliver a new website design. Geniuses for Hire\'s Houston web development office offers web hosting to ensure your company\'s web presence stays quick, up to date, and fine-tuned for SEO.</p>\n<p>Because we\'ll build your custom new website from the bottom-up, your company will be protected from crashes, hackers, and other breakdowns. That provides our websites with a level of security you won\'t get from a WordPress site or other out-of-the-box template. However, it\'s always helpful to have a crew ready in case of an issue, and consistent monitoring means your website will grow and update with you, instead of needing to be replaced every few years.</p>\n<p>Website hosting from Geniuses for Hire is customizable based on your business needs. Rates start at just $300 per month, with no long-term obligations—and that includes a brand-new website from our team of skilled Houston web design pros.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4829,11298,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','6c13eac4-431a-4d15-bac5-4b512c5af338',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Advertising and Search Marketing</h2>\n<p>Once your business has a fresh website design, you\'ll want the good people of Houston to see it! Thankfully, Geniuses for Hire isn\'t just a design company—we’re also a digital marketing agency.</p>\n<p>If your company doesn\'t have an advertising plan that considers SEO services, social media, and other advertising, you\'ll struggle to attract visitors to your website.</p>\n<p>If you aren\'t familiar with SEO, it\'s the thing that sends traffic to your website instead of the competition when people use Google or Bing to try to find the right business. Here at Geniuses for Hire, we can design a strategy to make sure your business website stays at the top of the results list.<br /></p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4830,11299,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','8f89d0e9-a334-4b01-ab4c-cde967e2efa7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Expert Graphic and Print Design</h2>\n<p>Our Houston web design professionals can also make shareable graphics like Facebook banners so that you have consistent branding across platforms.</p>\n<p>We\'ve found one strategy particularly effective. By setting a monthly budget, Geniuses for Hire can maintain your website, run ads, handle print services, and perform whatever other work proves to be having the biggest impact on your bottom line. This streamlined approach can help you save money while working with a single Houston design company.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4831,11300,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','1ead7781-85f4-4836-855b-baf03602d2ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>We\'re a Full-Service Design Company</h2>\n<p>Geniuses for Hire isn\'t just a Houston web design and internet marketing agency. We love online marketing, but we are also excited to design <strong>print</strong> material to get your logo into people\'s hands offline.</p>\n<p>Let our design agency help you create eye-catching business cards, brochures, and postcard-sized fliers to hand out around Houston.</p>\n<p>Have an idea for a specialty product like branded stickers, magnets, shirts, or water bottles? Run it past our design development team, and we\'ll help make it a reality.</p>\n<p>We have relationships with Houston-area producers and can offer high-quality print material (just ask us about all the luxury upgrades we can arrange for business cards).</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4832,11301,1,'2023-02-03 05:24:10','2023-02-03 05:24:10','0a4cb70e-da97-4f81-88ca-fd07cc13d59b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Better Web Design, Better Advertising</h2>\n<p>If you\'re looking for the best web designers in Houston, hire the best marketing and design company—Geniuses for Hire. We look forward to meeting you! Let\'s talk about how our web design agency can help your business flourish.</p>\n<p>Whether your TX-area business is in Houston, Sugar Land, or The Woodlands, give us a call at 1-800-930-8597.</p>',NULL,NULL,NULL),(4834,11312,1,'2023-02-03 05:24:26','2023-02-03 05:24:26','48570f4e-ef95-45cd-923d-30d2d7a21610',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Great Web Designers in Austin, Texas</h2>\n<p>Work with the best web design company in Austin, Texas—Call us today to talk about smarter web design and development for your company!</p>\n<p>You know your company needs a digital marketing campaign, search engine optimization, online advertising, and web design. But it\'s not always easy to know where to start or what type of services will help your business most. Luckily, Geniuses for Hire of Austin, Texas, offers <strong>full-service web development</strong> to fit your needs.</p>\n<p>With an all-in-one plan, you can give us a set monthly budget, and we\'ll focus on the strategies that are giving you the most bang for your buck. By streamlining your digital strategy, your company will thrive and save money, and you only need to deal with one development firm.</p>\n<p>We\'re a firm that listens to our clients. We know you\'re an expert in your field in Austin, and we want to work <strong>with</strong> you to make sure you get the best website design and other services to make your company thrive.</p>\n<p>Our web designers are second to none. They even take on e-commerce clients. Those sites are especially tricky and can\'t be entrusted to just any digital marketing agency. Our Austin web design team can make you a beautiful site, then turn around and handle the mobile app development.</p>\n<p>We know all the big companies come to the capital to compete for state contracts, but you don\'t need to be a Texas-sized conglomerate to have a business website that looks like a million bucks. And a sleek website, brand logo, and business cards will go a long way toward making your company look even bigger and more respectable.</p>\n<p>Our team will help you design a web development plan that fits your Austin-area business and your budget.</p>\n<p>Geniuses for Hire is a one-stop-shop. Working with our experts, you\'ll get an award-winning:</p>\n<ul><li>Web design company</li><li>Online marketing agency</li><li>Content management system</li><li>Print design agency</li><li>And more!</li></ul>\n<p>Our results speak for themselves. Read some reviews from our clients about their experiences working with us—you\'ll see why so many business owners choose us for Austin web design services! Maybe you\'ll even find a website or two to give you something to think about while you plan an upgrade of your own.</p>\n<h3>A Leading Austin Web Design Agency</h3>\n<p>Web design is one of our specialties. Our Austin web design pros will interview you and design a new site from the ground up, from your landing page to your contact form.</p>\n<p>Other web design agencies might toss your company\'s name on an existing template, but our industry experts start from scratch. Why? Because the best web design is one built around <strong>your</strong> content, so your website is faster and more secure. That improves the user experience (UX) for your visitors and leads to more business for you.</p>\n<p>We\'re so confident that we\'re one of the top web design companies in Austin that we <strong>don\'t charge</strong> for many of our services until we\'ve met your expectations.</p>\n<p>Our web designers will stay in communication with your team during the web design process to ensure we\'re setting your business site up to thrive. And to show just how much we care about our clients, we fix problems with our websites, even if they\'re discovered years down the road.</p>\n<h3>Web Hosting and Maintenance</h3>\n<p>At Geniuses for Hire, we have a basic website design philosophy — your sites should be secure and ready to grow with your business for years to come. Still, to get the most out of your websites, we offer website hosting. Here are a few benefits to hosting with our Austin web design firm:</p>\n<ul><li>Speed optimization</li><li>Unlimited pages</li><li>Maintenance</li><li>Updates</li><li>Site backup</li></ul>\n<p>With these basic services, your website will be up to date <strong>forever</strong>. We aren\'t big on long-term contracts, so if you don\'t want to host with us, you can cancel any time.</p>\n<p>We also offer more all-inclusive website packages for companies that want a higher level of service.</p>\n<h3>Digital Marketing, SEO, and Advertising</h3>\n<p>We don\'t want to see you traipsing all over Texas to vet all the SEO companies, email marketing specialists, PR firms, advertising agencies, and web design firms. Just let us handle it.</p>\n<p>Our Austin web team can help with everything from social media to graphic design. One especially important facet is search engine optimization, or SEO, also known as the thing that keeps you on the top of Google and Bing searches.</p>\n<p>No matter how well maintained your website or how good your web design experience, you won\'t see results until you can draw traffic to your site. Our SEO team will work with you to attract visitors to your website and generate more leads for your business.</p>\n<p>We can also help you place search ads or ads on websites like Facebook to send more potential clients your way. Austin web businesses are all unique, so we\'ll determine how to target your audience.</p>\n<p>The benefit of marketing through Geniuses for Hire is that as we develop successful campaigns. We can emphasize the most <strong>cost-effective</strong> strategy to ensure your advertising budget is giving you the highest possible return on your investment.</p>\n<h3>Print Design Services</h3>\n<p>When it\'s time to get your brand off the web and into the hands — the real, physical hands — of people around Austin, talk to us about our print design.</p>\n<p>We have contacts with printers who serve the Austin, TX area, and we can put your message in a brochure or your logo on a coffee cup—whatever you need to be memorable to your customers.</p>\n<p>As much as we love our websites, sometimes the ultimate user experience is being given a well-made business card at the start of a new professional relationship. And with cards made with silk, magnets, or wood, you\'ll leave an impression all over Austin.</p>\n<h3>Take Your Business to the Next Level</h3>\n<p>We look forward to discussing your Austin web design needs! Give us a ring at 1-800-930-8597, and let\'s talk about what we need to do to help your business thrive, whether that\'s a fresh website, an ad campaign, or one of those spiffy business cards.</p>',NULL,NULL,NULL),(4836,11323,1,'2023-02-03 05:24:39','2023-02-03 05:24:39','4920c022-c7eb-4bd3-8b6a-7c6625fa1cd0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Good Web Designers In Dallas, Texas</h2>\n<p>Websites are the equivalent of digital storefronts. They\'re a place to promote your services and demonstrate to visitors what sets your business apart from competitors. We provide you with professional website design and optimized content on time and budget.</p>\n<p>Digital entrepreneurship is booming in Dallas, TX. The Dallas-Fort Worth metroplex is one of the fastest-growing areas for online businesses in the U.S. According to D Magazine, more than 10,000 companies were operating in the metroplex e-commerce space as of 2016, and that number has surely risen substantially.</p>\n<p>If you want your company to stand out in an ever-increasing digital ecosystem, you will need a professional Dallas web design agency. Fortunately, Geniuses For Hire is here to help. Our team of digital marketing and web design experts possesses the skills and experience to boost your online presence and attract new customers.</p>\n<h3>All-in-One Web Design</h3>\n<p>Your company\'s website should be as unique as you are. Our web design agency in Dallas, TX, builds websites from scratch, allowing you to put your personal touch on the project. We work side-by-side with you to make sure we focus on meeting your goals, whether you need a responsive design, web hosting, maintenance services, or more.</p>\n<p>At Geniuses For Hire, we believe in a lifetime philosophy for our website design. Our designers make \"forever\" sites that will grow and evolve with your business. The easy-to-use platforms allow you to make changes to your website to reflect real-time growth at your company.</p>\n<p>We are confident you\'ll love your new website design and development services from Geniuses For Hire. If you\'re not 100% satisfied with the final product, you\'ll pay nothing. It\'s just one of the ways our web design company stands apart from other firms in the Dallas-Fort Worth area.</p>\n<h3>On-Site and Technical SEO</h3>\n<p>SEO stands for search engine optimization. It involves increasing the amount of organic traffic to a website through higher search engine page results (SERPs). The process encompasses many different parts of internet marketing, though we focus on on-site and technical SEO at Geniuses For Hire.</p>\n<p>On-site optimization covers digital content that you can see on your business website. That includes images, text, and meta-description. Our Dallas, TX team makes each piece of content into the best version of itself so that clients can rank higher on Google, Yahoo!, and Bing.</p>\n<p>Updating keywords and phrases is among the easiest ways to make your website more relevant. We recommend specific terms for each page that your customers use to find your website online. Some other ways we can optimize your site involve updating title tags, writing catchy headlines, and adding calls to action.</p>\n<p>Technical SEO goes hand in hand with web design designs. Search engines use crawlers to analyze and index websites. Our web designers make it easier for crawlers to do their job so that your website can appear higher on SERPs.</p>\n<p>The best web design provides customers with an intuitive online experience. Fast site speed, a clear XML sitemap, and SSL ensure that people can find what they need and, if you use e-commerce, check out in no time. Our designers also offer responsive design, so your site will work properly on mobile devices.</p>\n<h3>Risk-Free Web Development</h3>\n<p>Our marketing firm makes it easy to get a website you love in a matter of weeks. We use custom-built, no-template coding, secure hosting, and cutting-edge marketing services to create a unique business website. The sleek final product all but guarantees that your business will shoot to the top of search results in Dallas, TX.</p>\n<p>No web design project is too big or too small for us. Our firm determines what each client needs and finds creative and timely solutions for you. We have the design services to assist companies, whether they need a business website with 100 pages or improved analytic tools.</p>\n<h3>High-Quality Printed Materials</h3>\n<p>While internet marketing may dominant your business, it isn\'t the only way to attract new customers. Many clients still rely on old-fashioned customer service and printed materials to make personal connections with people. Our design team in Dallas, TX, offers business cards, brochures, and other specialty products that can make the strong impression you need.</p>\n<p>Don\'t have a logo or branded content? We\'ll have you covered. Our graphic design development team can create meaningful visuals that capture the essence of their company.</p>\n<p>Each client receives 10+ custom designs and an unlimited number of reviews. Our designers will adjust the logo until it\'s exactly right. Once it earns your approval, you can incorporate it into all your printed material and digital marketing campaigns.</p>\n<h3>Social Media Marketing</h3>\n<p>According to Nielsen, <strong>92% of individuals trust recommendations from their friends and family</strong> <strong>more than digital advertisements</strong>. If you want to gain traction via word of mouth, you need a robust social media presence. Our Dallas web design company gives you the digital marketing tools and insights you need to thrive online.</p>\n<p>Our digital marketing consultants in Dallas, Texas, allow you to attract new customers across the internet. We tailor your marketing strategy depending on whether you want to promote new content or attract more followers. Our digital marketing agency makes it possible for social channels to be your most profitable marketing tool.</p>\n<p>Some companies focus exclusively on digital or traditional advertising. At Geniuses For Hire, we handle both. Our internet marketing agency works with small businesses and startups to strengthen their websites and digital channels. Our all-in-one services allow web design clients to generate new leads and build a loyal following.</p>\n<h3>Our Dallas, Texas, Internet Marketing Firm</h3>\n<p>There are a lot of web design companies in Dallas, TX. However, you will find only one Geniuses For Hire. When people in need web design services they can trust, they come to us.</p>\n<p>We understand what it takes to improve your digital marketing presence in the Dallas area. Our full-service web design firm has years of experience working with local companies and entrepreneurs on projects of all shapes and sizes. We deliver the award-winning web design you need to take your online business to the next level, whether you need help with web hosting, email marketing, or content marketing strategy.</p>\n<p>Please call us at (800) 930-8597 to get started today with Geniuses For Hire.</p>',NULL,NULL,NULL),(4838,11334,1,'2023-02-03 05:24:51','2023-02-03 05:24:51','1760b02a-26ee-4088-92ba-b4076ba28f16',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Best Web Designers in Lubbock, Texas</h2>\n<p>Contact us for the smartest website design and marketing in Lubbock and West Texas!</p>\n<p>Lubbock, TX is where culture and cowboys come together. Did you know that the Lubbock area--known for its museums, live entertainment, restaurants, wineries, and hospitality--is the birthplace of rock-n-roller Buddy Holly?</p>\n<p>If you choose us at Geniuses For Hire as your Lubbock web design agency, the city will also soon be the birthplace of your winning business website!</p>\n<p>And there\'s more. At Geniuses For Hire, we\'re not just known for our Lubbock web design expertise--our website design company also offers a full suite of graphic design features, SEO, and marketing services to help companies like yours stand out from the competition in Lubbock, TX.</p>\n<p>Learn more about what a website design company can do for you in the Lubbock area and how we are among the most innovative web design companies in Texas. Let us help your local business hone its overall marketing message and strategy, including</p>\n<ul><li>custom website design</li></ul>\n<ul><li>content creation</li></ul>\n<ul><li>digital marketing</li></ul>\n<ul><li>print products</li></ul>\n<ul><li>social media advertising</li></ul>\n<ul><li>SEO</li></ul>\n<ul><li>and so much more on the list!</li></ul>\n<h3>How Do We Build Your Brand in Lubbock, Texas?</h3>\n<p>The world is on the web, but that’s not the only place businesses can shine. Geniuses For Hire serves Lubbock and West Texas by using our creative and SEO marketing expertise to illuminate your content and brand identity both online and in print.</p>\n<h3>Website Design in Lubbock</h3>\n<p>Your website should be as unique as your business. At Geniuses For Hire, we\'ll customize your website, providing both design and development expertise with your needs in mind. Our team of Lubbock website design experts will incorporate SEO (optimizing search engine results) to drive traffic to your pages and to convert your leads into customers, both in Texas and beyond.</p>\n<p>The Lubbock website design team at Geniuses For Hire will bring you our experience in web pro skills such as web development, content creation, e-commerce, SEO, web hosting, site maintenance, and social media updates.</p>\n<p>Our monthly billing process means that you will see your website’s results before you ever pay the tab. With us, you\'ll get a web design with no long-term contract and guaranteed outcomes.</p>\n<h3>Marketing Services in Lubbock, Texas</h3>\n<p>One plan, one budget--we\'ll provide a comprehensive marketing plan that comes from the same budget. This all-in-one model will allow us to establish the best spend for your dollar each month, optimizing your budget to maximize performance. Creating a strategic synergy, we\'ll focus on your current revenue, creative development, and future growth.</p>\n<p>Our Lubbock web consultants at Geniuses for Hire offer full-service marketing that incorporates content, search ads, display ads, and social media--any of which will inspire your potential customers.</p>\n<h3>Print Services in Lubbock, Texas</h3>\n<p>Websites and search engines are great, but you also shouldn’t underestimate the value of high-end print products. We offer creative design and quality printing for business cards, postcards, brochures, magnets, and specialty items. We’re a Silkcards Pro reseller, so we offer one-of-a-kind, luxury materials.</p>\n<h3>Design Services in Lubbock</h3>\n<p>Our creative streak goes beyond custom Lubbock web design. If your company wants a more professional look or attention-grabbing ads that convert leads into customers, Geniuses For Hire has your design in Lubbock covered.</p>\n<p>Our talented graphic designers can’t wait to get their hands — and their creativity ­— on your company logo, business cards, billboards, display ads, and Facebook banners. You\'ll be amazed at what they can do.</p>\n<h3>How Do We Provide the Best Lubbock Website Design?</h3>\n<p>We have a pro team of web design and development geniuses for hire in Lubbock, TX.</p>\n<p>Whatever we do, from search engine optimization to logo design, starts with a consultation. We get to know you and take a vested interest in what you do. We don’t stop our commitment to you until final delivery — and beyond.</p>\n<p>Though we have all the bells and whistles of a full-service marketing agency, web design is our thing. It\'s what we love the most. Here’s how that works:</p>\n<p><strong>Discovery</strong></p>\n<p>A web designer can\'t begin to get the creative juices flowing until we have a consultation about your business, culture, people, and audience. We want to know what’s mission-critical for you, so we go right to the source. We’ll conduct a cost-benefit analysis and brainstorm, and then our web designer will offer recommendations explicitly tailored to your website goals.</p>\n<p><strong>Website Design</strong></p>\n<p>We love to play in the creative sandbox, and we want our clients to play along. We’ll share our designs with you to get your approval at each stage of the game. It shouldn’t take you long to get an idea of where we’re coming from and where we’re going. We\'re a website design company that stands by the quality of our websites and pages, but we know creativity is subjective. We’ll make any design revisions you need until we’re all on the same page.</p>\n<p><strong>Website Development</strong></p>\n<p>With your approval, we’ll be ready to get started on website development. Since all our website design and development process is fully customized, we’ll keep you in the loop. We’re partners in this project--and we want your feedback along the way.</p>\n<p><strong>Production</strong></p>\n<p>We don\'t disappear once we launch your website. Our team also provides website hosting and maintenance. We’re happy to assist with site updates and changes. Our Lubbock, TX, web pro team will help keep your website fresh so it can grow with your company.</p>\n<p>Whether you need to adapt your online marketing strategy, tweak your SEO, or revise your social media ad strategy, you’ll have Geniuses for Hire in your corner.</p>\n<h3>Why Choose Us for Your Lubbock Web Design?</h3>\n<p>If you need to know what makes us at Geniuses for Hire different from any other website design company, we’re happy to tell you!</p>\n<p><strong>We guarantee our work. </strong>If you’re not happy with our graphic design or web design, we’ll keep revising to your satisfaction. We\'ll fully build your website and make sure you\'re satisfied before giving you a bill.</p>\n<p><strong>We custom-design your website. </strong>We create each of our Lubbock website designs from scratch to meet our clients\' unique needs.</p>\n<p><strong>Our designs are more than a pretty page. </strong>We want your web design to look good, but the goal goes beyond aesthetics. Since we’re a marketing agency, we create designs to advance your needs. We code our websites from blank code, usually on Craft CMS, to make your site secure. We also focus on performance, usability, accessibility, and conversions.</p>\n<p><strong>We build \"forever\" websites. </strong>We build our sites to grow along with our clients’ businesses. We’ll make sure your custom website stays up to date, and you won’t need to have it rebuilt or redesigned every few years. With our monthly update process, your site’s performance will only improve over time instead of deteriorating.</p>\n<p><strong>We\'re in it together. </strong>We have a vested interest in your success. That’s why we handle site maintenance, hosting, and updates as part of your monthly price, requiring no long-term contract.</p>\n<p><strong>We\'re a one-stop shop. </strong>We feature all-in-one plans that allow you to set your monthly budget. We then take care of all of your web, digital marketing, and design needs from this single account. This method creates a synergy of service and an impactful, holistic marketing plan.</p>\n<p>Suppose you need website design, website hosting, digital marketing, social media marketing, SEO, or anything else in the web or print realm in Lubbock, Texas, and West Texas. In that case, we at Geniuses For Hire can do it all. Let us help.</p>\n<p>Call us to experience our product and see how we work.</p>',NULL,NULL,NULL),(4840,11345,1,'2023-02-03 05:25:03','2023-02-03 05:25:03','df2d751c-ca03-49ac-a7fe-388ca285e527',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>San Antonio Custom Web Designers</h2>\n<p>Are you looking for superior website design and marketing strategies for businesses in San Antonio and South-Central Texas? Be sure to contact Geniuses For Hire today.</p>\n<p>San Antonio, TX, is where rich Texas history meets modern attractions in South-Central Texas. Known for its culture, restaurants, shopping, parks, and green spaces, the San Antonio, TX, area is a great place to live, work, and play. It\'s also a great place for San Antonio web design from bold Texas marketing and design agency Geniuses For Hire.</p>\n<p>We\'re known as a web design company, but that\'s not our only talent. Geniuses For Hire provides a wide range of graphic design and marketing services to help companies shine.</p>\n<p>Keep scrolling to learn more about our custom services in the San Antonio area, then let us help you reach new and potential clients through:</p>\n<ul><li>marketing</li></ul>\n<ul><li>web design</li></ul>\n<ul><li>web development</li></ul>\n<ul><li>content writing and creation</li></ul>\n<ul><li>logo design</li></ul>\n<ul><li>print marketing</li></ul>\n<ul><li>digital marketing</li></ul>\n<ul><li>search engine optimization (SEO) services</li></ul>\n<ul><li>social media marketing</li></ul>\n<h3>Genius Web Designers in San Antonio</h3>\n<p>If your business needs a unique online presence, Geniuses For Hire will put our web designers and developers to work for you. Whether you need a brand-new website or a revamp of an existing one, our website design company team will create a website that will maximize user experience, convert leads, and drive traffic using SEO.</p>\n<p>Geniuses For Hire offers website design services and solutions to power your company\'s success. With our web development and maintenance, plus website hosting, our collaboration will help your company stand out from the competition.</p>\n<p>We do our best to make sure our clients are happy, so we guarantee our work. You get to see the results of your project without entering into a long-term contract, and if you\'re not satisfied, we don\'t bill.</p>\n<h3>Marketing Services</h3>\n<p>Web design is just one part of our San Antonio story. We offer comprehensive marketing strategies and services, all covered under one budget. This strategy allows us to maximize your marketing spend and performance.</p>\n<p>Our approach lets us focus on creativity, growth, and revenue--making sure your website design content, display ads, logo design, video designs, search ads, social media, and SEO work together to bring customers to your company in San Antonio.</p>\n<h3>Print Services</h3>\n<p>We love the reach of websites, online marketing, and email marketing--but high-quality print pieces can help your business shine.</p>\n<p>At Geniuses For Hire, we can create unique business cards, postcards, and brochures. We also design and print magnets and other specialty items. As a Silkcards Pro reseller, we can craft attention-grabbing print items with a luxurious touch.</p>\n<h3>Graphic Design Services</h3>\n<p>Our creative and talented designers enjoy keeping busy with websites and other features. We offer everything from a small logo design to a billboard ad campaign. If you want ads that will convert clients--or a professional makeover for your brand--our design solutions in San Antonio have you covered. Our designers may start with a doodle, but they\'ll finish with business cards, Facebook banners, display ads, or any other visuals you can imagine.</p>\n<h3>The Best Websites in San Antonio: The Process</h3>\n<p>All great web design begins with an initial consultation. We need to get to know you and find out what makes your business, employees, and audience tick.</p>\n<p>At Geniuses For Hire, we\'ll provide you with a full suite of web design and marketing services, starting with our first meeting and running straight through to project delivery and beyond.</p>\n<p>Here\'s how we create solutions that set you apart from the competition:</p>\n<p><strong>Discovery</strong></p>\n<p>Before our designers and developers make the first keystroke on your project, we need to understand your company\'s experiences. You know your business and your clients best. Once you share your story with us, we\'ll find the best way to tell it. Your journey with our team will include a cost-benefit analysis and some creative brainstorming to ground your new website in your business\'s mission, vision, and goals.</p>\n<p><strong>Website Design</strong></p>\n<p>We\'re in this together. Our creative team will invite you to review each step of the design process from initial concepts to web development to launch. Our goal for your website design is your ultimate satisfaction, so we\'ll continue to revise and redesign until we\'re on the same page when it comes to the look and experience of your website.</p>\n<p><strong>Website Development</strong></p>\n<p>As we move through website development, we\'ll continue to keep you informed. We don\'t rely on WordPress or other templates, so we want your unique input as we develop and optimize your site for desktop and mobile devices. This is when we create written, video, and image-based content as well as polishing designs and layouts for various pages and social media campaigns.</p>\n<p><strong>Production</strong></p>\n<p>We won\'t get lost after your website launch. Geniuses For Hire offers website hosting, maintenance, and updates. Our pro team in San Antonio, TX, makes sure your website has the power to grow and change with your company.</p>\n<p>We\'ll be here for you if you need to review your social media ad strategy, revise your online marketing, or switch up your SEO.</p>\n<h3>Why Choose Geniuses For Hire to Handle Your San Antonio Web Design?</h3>\n<p>We\'re different from other website design companies. Want to know why?</p>\n<p>At Geniuses For Hire, we <strong>guarantee </strong>our design and development products<strong>. </strong>We\'ll build your website before we bill you, and if you\'re not happy, you can walk away with no charge. We can\'t guarantee everything. With search engine optimization and ad results, approval doesn\'t equal performance. What we can guarantee, always, is that we\'ll strive for your satisfaction.</p>\n<p>We <strong>custom-design </strong>our San Antonio web design for each client. You won\'t see any WordPress themes, templates, or DIY from our design team.</p>\n<p>The websites we create for you will look great, but we don\'t judge the project on looks alone. As a marketing agency, we\'re concerned with <strong>advancing your brand and goals</strong>. We\'ll create your website design from blank code for added security and reduced technical debt. We combine aesthetics with performance, accessibility, user experience, and conversions.</p>\n<p>Geniuses for Hire will design a \"<strong>forever\" website</strong>, built to grow with and adapt to your business\'s changing needs. We\'ll maintain the quality of your site without rebuilding or redesigning every few years. Plus, we\'ll provide monthly updates so that your site will actually perform better with age.</p>\n<p>We\'re in it to win it <strong>with</strong> you. Your success is our success. We have a vested interest in your goals, so we provide site maintenance, hosting, and upgrades. We include these services in your monthly billing, with no long-term contract needed.</p>\n<p>When you work with Geniuses For Hire, you can get an all-in-one marketing plan under <strong>one budget</strong>. This single account covers your monthly web, digital marketing, SEO services, social media, and design needs. You\'ll know ahead of time what you\'re spending, and we\'ll know what funds we can use to design a marketing plan with a positive impact.</p>\n<p>If you\'re searching for a web design company in San Antonio, please contact us at Geniuses For Hire. Websites are our specialty, but we offer so much more. Our team of experts is ready for all of your web design, website hosting, social media marketing, graphic design, digital marketing, SEO, and print needs.</p>',NULL,NULL,NULL),(4842,11356,1,'2023-02-03 05:25:15','2023-02-03 05:25:15','bc3d5e75-d0ce-44cd-be60-4e668a318f31',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Custom Web Design Agency in San Angelo</h2>\n<p>In this day and age, every San Angelo, Texas, business needs a website to stay up to date with current trends and get their brand circulating out there. But not all websites are created equal. You may be able to build your own WordPress site, but do you know how to optimize it and use it for digital marketing?</p>\n<p>At Geniuses For Hire, we know the importance of having a clean, professional website that brings in traffic and helps sell your services. Our team of experts will handle every aspect of your website for you, from website design to web development to search engine optimization. You can trust our company to deliver the highest quality design services in the area.</p>\n<p>We offer:</p>\n<ul><li>A unique perspective on web design</li></ul>\n<ul><li>\"Forever websites\" that grow with your business</li></ul>\n<ul><li>Custom web design &amp; website development</li></ul>\n<ul><li>Unlimited web pages</li></ul>\n<ul><li>All-in-one digital marketing plans</li></ul>\n<ul><li>Ongoing website hosting</li></ul>\n<p>Unlike companies that use WordPress templates to build their sites, we create every client\'s website from scratch, so you can be confident that your site will stand out from the competition.</p>\n<p>Our team has helped dozens of San Angelo clients improve their online presence, and we have the experience and training to help your business as well.</p>\n<h3>Professional San Angelo Web Design</h3>\n<p>We know that each business is unique, so we customize each web design to meet the goals and branding of your company. Our full-service San Angelo web design company builds each website design from the ground up, without WordPress templates or themes, and we guarantee that your website will be distinctive from those of your competitor businesses.</p>\n<p>You\'re the expert about your business, so we can\'t design your website without your input. We\'ll meet with you to discuss the goals of your business, details about your services or products, and any special requests you have for the website design.</p>\n<h3>Expert Graphic Design Services</h3>\n<p>Graphic design is a vital element of your business\'s website design. Clean, simple, and engaging graphic design elements enhance the functionality of your web design and encourage San Angelo, TX, residents to spend more time learning about your services.</p>\n<p>Unlike other graphic design companies, our San Angelo, TX, web designer team creates everything a blank page. We\'ll make sure that each aspect of your website design, down the smallest images and symbols, reflects your business accurately. In addition, we\'ll incorporate any logos, fonts, and color schemes that your business utilizes to create website design elements that fit your style.</p>\n<p>Our team of professional web designers has special training to make your site pop and engage San Angelo customers, growing your business as a result.</p>\n<h3>Mobile-Friendly Website Design</h3>\n<p>In San Angelo, Texas, residents spend several hours each day on their phones, and the likelihood that customers will visit your website from a mobile device is high. We create mobile-friendly versions of all of our clients\' websites to ensure that they are clean and readable for mobile users.</p>\n<p>We may also move around some of your content to best fit the platform people are using to view your website. Text appears longer on mobile devices, so we\'ll minimize long-form content to keep readers engaged.</p>\n<h3>Unique Web Development</h3>\n<p>After we finalize the design details of your new website, it\'s time to build the foundation. At Geniuses For Hire, we offer premium web development services to create your clean, secure site from the ground up.</p>\n<p>Our <a href=\"{entry:944@1:url||https://www.geniusesforhire.com/services/web-development}\">web development services</a> include:</p>\n<ul><li><strong>Blank-code website builds</strong>: Unlike companies that use WordPress to build their websites, we always create each site from blank code so that we can custom every aspect of its development. Most of our sites utilize a content management system called Craft CMS to ensure that they run smoothly without any bugs.</li></ul>\n<ul><li><strong>Web content development</strong>: Your website needs to be full of verbal and visual content that will deliver the right message to your San Angelo, Texas customers. Our copywriters will develop content that matches the style and tone of your brand and provides valuable information about your services.</li></ul>\n<ul><li><strong>Custom page layouts</strong>: We\'ll customize page layouts, links, and web content to keep visitors engaged and influence them to contact your company. Our sites emphasize performance, usability, and functionality. Our goal is to encourage Texas consumers to choose your business over other similar ones.</li></ul>\n<ul><li><strong>Monthly updates</strong>: Geniuses For Hire is an all-in-one website design company, so our services don\'t stop once we finalize your site. We include monthly website updates as part of our web design services, which means we keep improving your website over time rather than allowing it to deteriorate.</li></ul>\n<ul><li><strong>Website hosting</strong>: Reliable web hosting is essential to keeping your website running. Without hosting, your website will not be visible on the Internet. We provide monthly website hosting to take the responsibility of your site off your hands.</li></ul>\n<p>When you hire our company, we handle everything involved in your new website development so that you can put all of your focus on running your business.</p>\n<h3>Digital Marketing Results You Can See</h3>\n<p>Websites are useless if people never see them. Texas is a large state, and when people search for your type of small business in San Angelo, they\'ll likely find tons of results.</p>\n<p>Our digital marketing services focus on getting your website to the top of search engines to increase visibility and traffic. Whether you own a small business or large company, we\'ll customize our marketing strategy to fit the needs of your business and help you bring in new customers.</p>\n<p>Our team offers a range of internet marketing services, including:</p>\n<ul><li><strong>Search Engine Optimization (SEO)</strong>: Search engine optimization, or SEO, is the process of improving the visibility of your website in search engines like Google or Safari.</li></ul>\n<ul><li><strong>Social Media Marketing</strong>: Many people use social media more than email to get in touch with businesses. We\'ll get your business set up on social media platforms like Facebook and Instagram and help you maintain your presence on these websites over time.</li></ul>\n<ul><li><strong>Map Data</strong>: We\'ll provide you with map data that showcases traffic to your website and helps you make future marketing decisions.</li></ul>\n<p>We\'ll negotiate a cost that suits your budget, but we don\'t believe in making clients pay before they see the finished project. As a result, we\'ll build your website prior to requiring any payment, and you only need to pay the cost if you like what you see.</p>\n<h3>Contact Us Today</h3>\n<p>Geniuses For Hire can help your San Angelo, TX, business become an active player in the digital world. Call or email our San Angelo web design company today to speak with one of our expert website designers and learn more about our services.</p>',NULL,NULL,NULL),(4845,11368,1,'2023-02-03 05:25:34','2023-02-03 05:25:34','6d71e88d-deb9-4e19-bb38-660b8b5b0224',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Your Professional Abilene Web Design Team</h2>\n<p>Utilizing a professional website is no longer an optional business decision. Whether you are starting a new business or are part of a century-old company, you need a clean, professional website that accurately represents your brand and engages your would-be customers.</p>\n<p>Geniuses For Hire is a professional Abilene website design company that builds and maintains every aspect of your new website. Our team of designers has special training in web design, development, and marketing, and we\'ll create a website that brings each of these aspects together to promote your business well.</p>\n<p>Our goal is to make your website stand out from the Abilene, TX, competition. Having a high-quality website designer communicates to customers that your business is modern, reliable, and cares about its image. We\'ve helped clients all over Abilene, TX, and throughout West Texas--and we want to put our business website design skills to work to help you, too.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4846,11369,1,'2023-02-03 05:25:34','2023-02-03 05:25:34','9bcfe697-70b2-453d-a1b9-325caab50ff1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Professional Abilene Web Design</h2>\n<p>Finding a web design company that knows the ins and outs of West Texas commerce isn\'t easy. Our Abilene, TX, website designer group has specific knowledge of Abilene consumerism, business models, and marketing strategies. We\'ll custom-tailor your website to attract customers throughout the city and region.<br /></p>\n<p>We\'ll meet with your business several times throughout the website design &amp; web development process to determine what details you would like to see in your web design project. We\'ll also ask for your frequent feedback to ensure that you love the finished product. It\'s our pleasure to serve your needs.</p>\n<p>Our Abilene website designer team offers a wide range of web design services, including:</p>\n<ul><li><strong>Unique website designs</strong>: Our website designer team never uses a template or theme to build your website design. Instead, we create custom website designs for each of our clients that will uniquely showcase their style, brand, and service options.</li></ul>\n<ul><li><strong>Professional graphic design</strong>: Our website designer team includes experienced graphic designers who will make your website stand out from competing websites. We\'ll analyze your business\'s brand and goals and incorporate any existing design elements, such as logos, to create a design that will draw in clients and represent your business.</li></ul>\n<ul><li><strong>Custom page layouts</strong>: Each page on your website needs to look clean, utilize a layout that makes sense, and present information in an engaging way. We\'ll customize your website\'s layout to draw in your customers and create a smooth transition from page to page.</li></ul>\n<h3>Custom-Tailored Web Development</h3>\n<p>One of the most crucial aspects of the business website design process is web development. If your website has an aesthetic design but doesn\'t run smoothly, your customers won\'t want to spend time reading about your services.</p>\n<p>Our Abilene website designer team builds each website from scratch so that we can customize every aspect of development, down to the smallest details. We utilize Craft CMS, a premium content management system, to keep your website running smoothly and prevent service errors.</p>\n<p>A few of our <u>website development services</u> include:</p>\n<ul><li><strong>Mobile device compatibility</strong>: Websites that don\'t look good on a mobile device only do half of their job. We\'ll create a custom web design for each viewing platform so that your website will be viewable on phones, tablets, laptops, and desktop computers.</li></ul>\n<ul><li><strong>Website hosting</strong>: For websites to be accessible on Google, they need to be part of a web hosting server. Our company will host your website long-term so that you never have to worry about it going off of the internet.</li></ul>\n<ul><li><strong>E-commerce website builds:</strong> Websites that sell their services through e-commerce require a special design. We have the necessary expertise to build smooth, compatible data-transfer sites that customers can trust.</li></ul>\n<h3>Digital Marketing Services - Abilene, Texas</h3>\n<p>Internet marketing has become more important than traditional marketing in recent years, so we combine our web design services with expert advertising and SEO decisions to make sure the right audience sees your site.</p>\n<p>Consumers in Abilene, Texas, view hundreds of digital advertisements each day, and your business needs to stand out from the other websites competing for consumers\' attention. Our website designer company will incorporate marketing into every detail of your project to ensure that you will gain new customers from our services.</p>\n<p>We\'ll sit down with your business to determine your marketing needs before we even begin work on your website. Then, every aspect of your site\'s creation, from website design to development, will reflect your marketing plan.</p>\n<h3>Custom Marketing Strategies</h3>\n<p>In Abilene, Texas, consumers have specific wants and needs that set them apart from residents in other Texas cities. Our web design company will take your location, business category, and target customer base into consideration to create a custom marketing strategy. We\'ll adhere to this strategy throughout our website build to most optimally meet the goals of your business.</p>\n<h3>Search Engine Optimization (SEO)</h3>\n<p>Search engine optimization, or SEO, is one of the most important aspects of your website. SEO is a strategy that pushes your website to the top of search engines, like Google, to make it more visible to your desired audience. Businesses that do not utilize SEO fall behind other businesses in their field, so we prioritize our SEO services to make sure your website stays on top of Google.</p>\n<p>Our expert web designers will include specific keywords in your web content to help your website rank higher in the search engine for relevant search terms. For example, if you own a plumbing company, you will want a customer who searches \"Abilene plumber\" on Google to see your results before any others. We\'ll utilize SEO best practices to keep your website high on Google results and bring new customers to your page.</p>\n<h3>Social Media Marketing</h3>\n<p><strong>Social Media Marketing</strong></p>\n<p>Your business should have a quality social media presence to stay relevant and reach new clients. We\'ll set your business up on popular social media platforms like Facebook, Twitter, and LinkedIn and help you maintain your account, putting our marketing best-practices to use in the content we post.</p>\n<h3>100% Guarantee</h3>\n<p>We want the results of your new website to be clear, so Geniuses For Hire guarantees every aspect of your web design that can be guaranteed. Our premium customer service will help you feel confident in the quality of work we put into each project.</p>\n<p>Before we get started building your site, we\'ll negotiate a price that suits your budget and reflects the services we will provide. You don\'t have to worry about the price until your website is complete, and if you don\'t like any of our Abilene website design services, you can walk away without paying us any money.</p>\n<p><strong>Geniuses For Hire can help your Abilene, TX, business stand out online. Call our website design company today at 1-800-930-8597 to speak with an Abilene website designer and learn more information about our web design process.</strong><br /></p>',NULL,NULL,NULL),(4848,11380,1,'2023-02-03 05:25:48','2023-02-03 05:25:48','ae96ab9a-ea39-4cb4-a074-b3ea905fb59f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Get a custom website and pay nothing until you’re 100% satisfied</h2>\n<p>Are you ready to take your marketing to the next level? It all starts with a professionally designed website. In today’s digital age, every Midland, TX company must have a website to provide people with information and attract clients. However, most business owners aren’t marketing or web design experts. That’s where we come in.</p>\n<p>At Geniuses for Hire, we’re your one-stop-shop in Midland, Texas for web development and design, social media, branding, graphic design, SEO and more.</p>\n<h3>Custom Web Design Services – Midland, TX</h3>\n<p>There’s something special about our websites. We are not a web design firm that does a single website project for our customers. Instead, we create “forever websites” that grow with your business and brand. What’s more, rather than becoming stale over time and needing to be replaced (which frequently happens with other web design companies), we keep improving your website as your company grows.</p>\n<p>Further, our team does not use generic themes, templates, or code from a previous web design project. You can rest assured that your new website is 100% unique and custom-made for your Midland business.</p>\n<p>Our primary focus in website design is on performance, user experience, accessibility, and conversions. Our websites aren’t just aesthetically pleasing. They’re virtual customer magnets that help your business grow, whether you’re attracting visitors in Midland, Texas, Odessa, Texas, or anywhere in the world.</p>\n<h3>How Our Midland Web Design Company Works</h3>\n<p>Forget the high price tags that come with other Midland agencies. We charge monthly and include maintenance, hosting, technical costs, and design updates without monthly contracts. And, all this starts at just $300 a month. We’re committed to your success, offering high-performing luxury websites at a budget-friendly price. We believe that as long as you’re successful, we’re successful.</p>\n<p>When it comes to planning your website, we don’t limit you to a certain number of pages. We believe that your website should have as many pages as needed to fulfill its function and properly serve your target audience. We’ll work with you directly as we design and architect your site structure and layout. You will always have final approval of the web design work we’ve done.</p>\n<h3>We’re a Full-Service Marketing Agency Serving Midland, TX</h3>\n<p>Whether you need website design services, online marketing, social media management, search engine optimization, or help with branding and graphic design, Geniuses for Hire does it all. We’ve served hundreds of clients in the Midland community, and we’d love to help you with your website, too.</p>\n<p>One of the best ways to get started with us as a client is with an all-in-one web design and service plan. This package gives you the flexibility to set your monthly budget, and we handle everything for you out of a single account, including your advertising and print marketing collateral. This allows us to synergize all of your services, allocating budget to areas that will have the greatest impact for your marketing spend.</p>\n<p>By having all of these services tied to a master budget, we can focus simultaneously on revenue, creative, branding, web design, and growth without having to deal with different businesses or service providers. As a result, your budget will be more efficient <em>and</em> effective.</p>\n<h3>Other Services Our Team Provides in Midland, TX</h3>\n<p>Our team does more than simply make a pretty web page. We are also experts at social media, SEO, and lead generation.</p>\n<h4>Social Media</h4>\n<p>Not every business needs a Facebook page or Instagram account, but they can be helpful, especially if you’re trying to meet the unique needs of people in different parts of the country, not just Midland or Odessa, Texas. We help with content and engagement, which can ultimately lead to more visitors to your web properties.</p>\n<h4>SEO</h4>\n<p>Short for search engine optimization, SEO is a process that allows your business name to appear high on the list of search engines like Google. As a professional website design company, our objectives include ensuring that your website appears prominently to attract more people throughout Midland, Texas, and beyond.</p>\n<p>SEO is a longer-term project than advertising or web design and development, but the results can be long-lasting and well worth the effort. When combined with professional web design, you can see tremendous growth in demand for your products and services.</p>\n<h4>Lead Generation</h4>\n<p>Any growing business needs an effective lead generation system to thrive, whether you’re located in Midland, Odessa, Texas, or anywhere else in the nation. A professional website design is vital, but it’s only a single piece of the puzzle.</p>\n<p>In addition to a professional web site, we also work on creating ways to bring new leads into your sales funnel. For example, collecting a website visitor’s email address and adding it to a list of potential customers to follow up with is a popular feature in many Midland web design and development projects.</p>\n<h3>Make a Positive First Impression</h3>\n<p>Midland is nicknamed “The Tall City,” and now you can have a brand that stands tall with a polished website design to show all of Texas. A professional website, stunning logo designs, and a bespoke business card can give prospects and customers the impression that you are a large, well-established Midland, Texas company, even if you’re just starting out in the industry.</p>\n<p>We understand that both online and offline efforts are important, especially in cities like Midland that are home to a growing number of oil businesses. Master the art of networking by working with us to develop high-quality print marketing materials. Imagine wowing potential clients and customers by presenting business cards with luxury features like foil, embossing, silk, suede, and even wood.</p>\n<h3>The Geniuses for Hire Guarantee</h3>\n<p>We fully build your website before you pay a dime. If you don’t like what we do, you can walk away without owing us anything. We’re so confident that you’ll love the web site we build for you that we can easily make this guarantee.</p>\n<p>Are you ready to take the next step? We would love to help your small business or medium-sized business thrive. Contact us today to schedule a free consultation.</p>',NULL,NULL,NULL),(4851,11395,1,'2023-02-03 05:26:07','2023-02-03 05:26:07','2fd47dee-069e-4205-91b4-93bbd4822fbe',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Custom Web Design In Odessa, Texas</h2>\n<p>Geniuses For Hire is a full service marketing and web development agency based in Odessa, Texas. We design and develop our websites specifically for your needs. Our designs are clean, professional, and our websites are fast, and contain everything your business website needs. We believe in putting customers first so we don’t charge anything up front. We completely design and build your website before you pay anything. Once your website is live you can pay monthly instead of in a large month sum so you don’t have to worry about a large investment in a product and company you haven’t seen yet. We include hosting, maintenance, and updates with all our websites – so you won’t ever have to worry about designing a website again.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4852,11396,1,'2023-02-03 05:26:07','2023-02-03 05:26:07','a5dc43b1-6925-4bf3-bd6c-6c0758bec41f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Design Made Simple</h2>\n<p>We learned long ago that building a website can be an overwhelming process for a lot of small businesses. You need logos, copywriting, pictures, navigation, design, contact forms, live chat, and much more. We built our business around the concept of making things as simple as possible for you. We can do your logos, your copywriting, your design and development, and include a whole host of things for free you probably didn’t even know you needed. The only thing we will ever need from you is input and approval. Have questions about how it works? Check out our <a href=\"{entry:222@1:url||https://www.geniusesforhire.com/services/web-design}\">web design service to learn more.</a><br /></p>\n<h3>A Marketing Centric Approach</h3>\n<p>Your goal isn’t to have a website, you are looking for the benefits that a website can provide. You want more traffic, more sales, more customers, and to make running your business easier and more efficient with better profit margins. Because we are a full-service marketing agency, we focus on how your website will meet your goals. Our designs center around facilitating your business goals. Websites shouldn’t just look good they should get you more customers – and doing that takes much more work than making it look good.</p>\n<h3>Odessa, Texas Based Agency</h3>\n<p>Finding a reputable quality agency in Odessa is not easy. We know because we have looked. We all know how high rent costs have gotten here, how busy everyone is, and how behind marketing is for most businesses in this area. We serve locations all over the country and apply that knowledge to this smaller local area to help you dominate your competition. If you need an industrial looking website for your oilfield business, we can help you with minimal effort on your part.</p>\n<h3>Risk Free Web Development</h3>\n<p>We have done our best to make our websites and other marketing services as risk free as possible. We guarantee all our products and you only pay if you will end up using it. The process of paying up front for something you haven’t seen and then later having to hire someone else because the delivered product fell short of the salesman’s promises is, to us, an extremely disheartening process. We only want clients that are happy with us and our work. How many other agencies will guarantee their work?</p>\n<h3>Print Marketing Materials</h3>\n<p>Need professional business cards or brochures and aren’t sure where to start? We offer both design and printing of all marketing materials. Our cards are so luxurious once you use them you won’t ever want to go back to your standard vista print materials. We offer business cards with laser die cutting, foil embossing, extra thick in suede, silk, and even wood. Our brochures are extra thick with foil embossing to be extra eye catching.</p>',NULL,NULL,NULL),(4855,11408,1,'2023-02-03 05:26:27','2023-02-03 05:26:27','c280089f-a5ba-4a6f-b294-0742dee1fcdd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>El Paso Web Designers</h2>\n<p>Are you looking for El Paso Web Designers for your business? Geniuses For Hire is an established web development, website design, and internet marketing agency in El Paso, Texas.</p>\n<p>Our El Paso web designers will work with you to deliver an individually tailored, high-detailed website concept that will help your business grow. Our full-service web development plan includes website updates, maintenance, and hosting, so our customers get \"forever websites\" that will grow with their businesses.</p>\n<p>Our agency delivers professional web design and fast, smoothly functioning business websites. And the best part? You only pay when your website is ready. We offer our clients an affordable monthly payment plan so that they don\'t need to invest a lump sum in untested websites.</p>\n<p>Be sure to contact us at Geniuses For Hire to find out about our full range of services for web design, El Paso-focused and inspired.</p>','left',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'yes',NULL,NULL),(4856,11409,1,'2023-02-03 05:26:27','2023-02-03 05:26:27','070656cf-1351-43bf-981b-623ad55c40a7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Design Has Never Been Easier</h2>\n<p>If you need a small business website, you might feel uncertain about where to start. To make your website attractive to customers, you need professional graphic design, stellar copywriting, eye-catching logos, easy navigation, an easy-to-use contact form, live chat, and more. Our goal is to streamline the process for business owners and make each website project a pleasant experience for our clients.</p>\n<p>With us, you get everything you need: web design, development, graphics, copywriting, and a range of other marketing services. From choosing a great domain name to the last finishing touches, we work with continuous feedback and input from you. If you want to learn more about our web design services, please read on!</p>\n<h3>A Website Design Company With a Marketing Strategy</h3>\n<p>A sleek and beautifully designed company website is not your be-all, end-all goal. Your website is a business tool you use to attract customers, generate traffic, and convert leads into sales. We understand this process and work with your company\'s goals in mind. Since we are a web design <em>and</em> internet marketing company, our goal is more than just impeccable website design and smooth function.</p>\n<p>We know how to mobilize all aspects of e-commerce and digital marketing, including ranking on search engines, search engine optimization (SEO), social media content, and more. This sets us apart from other web design companies.</p>\n<h3>A Web Design Company Based in El Paso, TX</h3>\n<p>Our web design agency, Geniuses For Hire, is committed to serving El Paso, TX, and the surrounding area. Not all El Paso web designers are entirely reputable, nor do they understand all the aspects of running a business. For this reason, many company owners opt for separate agencies for web design and SEO company services. Geniuses For Hire, however, offers integrated services in all areas, so we provide you with the option of getting a range of services in one package: website development and design services complete with an effective marketing and search engine optimization plan.</p>\n<p>We serve clients across the U.S. and have broad web development, graphic design, and marketing expertise that we leverage to benefit our El Paso clients. Today, just having a website is not enough. You want your business to stand out from the crowd among your competition\'s websites. Our web design experts will help you achieve this.</p>\n<h3>Minimum Risks, Maximum Benefits</h3>\n<p>When you choose our El Paso web design agency, you\'ll maximize your benefits and minimize your risks. We guarantee our digital products--including websites, logos, and social media banners--and our print products, such as business cards and brochures. This means that our El Paso web designers will work with you until you are satisfied-- and if you don\'t like the product, you can walk away with no financial commitment.</p>\n<p>Our customers never have to buy a \"cat in the bag\" and pay upfront for web sites they haven\'t seen. We prioritize customer satisfaction and create ongoing, trusting client relationships. Our vision is to become the go-to El Paso web design company with an impeccable professional reputation.</p>\n<h3>Full Marketing Materials Package</h3>\n<p>Our El Paso agency, Geniuses For Hire, offers more than attractive web designs, functional websites, digital marketing, and SEO. With us, you can get the full range of marketing materials, including stunning business cards, brochures, stickers, and magnets. We can create print materials or billboards, too.</p>\n<p>For instance, take your business to another level with high-quality business cards. You can opt for eye-catching features such as custom die-cut design, foil embossing, or luxury materials like wood, silk, linen, suede, and cotton. Our extra-thick, foil-embossed brochures will add the perfect finishing touch to presenting your business to the world.</p>\n<h3>Our Process</h3>\n<p>Here is what our customers can expect when they contact our Geniuses For Hire web design agency in El Paso, Texas:</p>\n<ol><li><strong>Discovery: </strong>Every website design project begins with an interview, during which we will evaluate your business needs, offer a cost-benefit analysis, and give our recommendation.</li><li><strong>Design: </strong>Our team of El Paso web designers will start work on your website, consulting you in every decision. Within a couple of days, you will start getting a picture of the direction your site is taking.</li><li><strong>Development: </strong>Once our web designers get your approval, development begins. You will receive periodic updates whenever relevant.</li><li><strong>Production: </strong>After the development is complete, and we make sure your website settings are fully functional, we will launch your website. You won\'t have to worry about hosting, maintenance, or updates--we handle this for you so you can focus on business growth.</li><li><strong>Marketing:</strong> Once your site is up and running, it\'s time to make the most of it. We will work with you on SEO to help your site rank higher with search engines.</li></ol>\n<h3>We Specialize In Small Businesses</h3>\n<p>While we work with clients of any scope, we specially tailor our services at Geniuses For Hire for small businesses, local businesses, and startups. We thoroughly understand the needs of small-to-medium businesses--an understanding that the websites we build and the marketing plans we offer will surely reflect. We have helped many El Paso entrepreneurs launch their businesses, generate leads, develop a customer base, and build useful networks.</p>\n<h3>Geniuses for Hire: El Paso Web Designer With a Flair for Marketing</h3>\n<p>Are you looking for web designers in El Paso? Geniuses For Hire is a website design and development company serving El Paso with a full range of marketing services. From the initial interview to the final production, website hosting, maintenance, SEO, and digital as well as print marketing services, you as our customer will enjoy fully inclusive services with our El Paso web design agency. <strong>Call us</strong> at <a href=\"tel:18009308597\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>1-800-930-8597</strong></a> or contact us through our website for a free quote.</p>',NULL,NULL,NULL),(4858,11419,1,'2023-02-03 05:27:28','2023-02-03 05:27:28','f95da328-1911-46f0-8e65-66d58fde5b06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Design Focused On Your Needs</h2>\n<p>We don’t believe in the traditional process of designing a website. Because paying thousands up front for a website you haven’t seen yet is a bad process. We evaluated how websites are made for businesses and redesigned the entire process in your favor. How did we improve the process? By implementing several key processes to make the entire experience easier and better for you.</p>\n<h4>No Up Front Payments</h4>\n<p>We build your business website for free. You won’t pay anything until after you have seen your website and we take it live. We charge monthly instead of up front, so you don’t have to invest in a product you haven’t seen or approved. We don’t do long term contracts either. If you don’t like your website, you can cancel at any time. We believe in our products enough to guarantee their success.</p>\n<h4>Your website is built specifically for you</h4>\n<p>We design your website specifically for you, your brand, and your requirements. We build our websites from blank page code every step of the way. This means you get the website you want that is designed and developed specifically for you and your business’s needs. This gives us full control over everything, so your site will perform significantly better. Do it yourself web builders use lots of unnecessary code and try to force things into boxes they don’t fit in. That creates slow sites that all look the same. Our sites are fast, elegant, and built specifically for you.</p>\n<h4>Your website will improve over time</h4>\n<p>We include hosting, maintenance, and updates with all our web design projects. It is in our interest to build sites properly that will last and be easy to maintain. It also means that you don’t have to worry about anything. Need an update to your site? That is included. Need fast hosting? That is included. Need regular backups of your site to ensure it is safe? That is included. Your website will improve over time so it grows with your business. And you don’t have to do a thing.</p>\n<h4>All-inclusive web design and web development</h4>\n<p>Our business websites include everything that a small business needs in a website. We are a marketing agency, so we don’t just focus on web design, we focus on how to succeed at your goals. We include all necessary pages, all websites are responsive and mobile friendly, we provide fast secure hosting with regular backups, we include livechat and contact forms, and much more.</p>\n<h4>We changed the web design game</h4>\n<p>We changed the website process to align our interests with our clients. By building your website for free it means we only make money when you like your website. By charging monthly instead of up front it is in our interest for you to be happy with our agency. This means you don’t just get a beautiful website at launch; you keep a beautiful website that grows and improves with your business. We call it the forever website because you won’t ever have to worry about building another website again.</p>',NULL,NULL,NULL),(4859,11420,1,'2023-02-03 05:27:28','2023-02-03 05:27:28','39a66e98-0d91-4086-a332-58cf012a59d8','Discovery','Maintain','<p>Within a few days you get a home page mockup, once that is approved we send inner page mockups in another couple days. You should know what the design of your website will look like in around a week.</p>','<p>We spend the next 1-4 weeks developing your site. This stage takes the longest because we custom code everything and make sure your site is optimized and technically performant.</p>','Web Design','<p>We start by evaluating your specific project and business needs. After determining if you need any copywriting, logos, or custom development we get navigation approved and start designing.</p>','<p>After your site goes live we host it, maintain it, and perform updates over time. Your site will only get better over time!</p>','Web Development',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4860,11421,1,'2023-02-03 05:27:28','2023-02-03 05:27:28','cb4f1ab9-1f4f-457a-bd06-93c2f369d877',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL),(4861,11422,1,'2023-02-03 05:27:28','2023-02-03 05:27:28','2ab5af06-0206-4353-ad5c-bff4e158dde4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL),(4862,11449,1,'2023-02-03 05:28:17','2023-02-03 05:28:17','3253d977-7e7f-4241-8765-47ebed299d27',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Development</h2>\n<p>Your website is the first impression most customers will have of your business—so make it count! Here at Geniuses for Hire, we provide comprehensive and custom web development for small business to medium sized businesses with zero upfront payment required.</p>\n<p>Ready to work with our team of expert developers and programmers? Let us know what you need, and Geniuses for Hire will deliver.<br /></p>',NULL,NULL,NULL),(4863,11450,1,'2023-02-03 05:28:17','2023-02-03 05:28:17','f3cd977d-d4c0-48e1-b92b-039b3541a0cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Our Services</h2>','Branding Assistance','<p>We take our commitment to you one step further. If you don’t have your branding down, we can help you build it from the ground up. This way, your image and message are consistent from your logo to your business cards to your website.</p>','<p>Whether it’s one page or one hundred pages, your website is in good hands. You get everything you need with a Genius for Hire website, including a 100% completely custom no-template website, secure hosting, a genius strategy, data analytics, and synergy with all your other marketing efforts. Even better? You don’t have to pay if you don’t like what you see.</p>','E-Commerce','Web Design & Development','<p>Take your business online and watch your profits grow. From coupon codes to product catalogs to inventory control, Genius for Hire can tailor-fit it to your needs. Trust us, we know what makes online stores <em>sell</em>.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4864,11451,1,'2023-02-03 05:28:17','2023-02-03 05:28:17','5ee1d2f0-88d2-4bff-b447-06c810051c74',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Why Choose Geniuses For Hire?</h2>\n<h3>Professional, High-Quality Sites Without The Price Tag<br /></h3>\n<p>Pay nothing upfront for a fully-built, customized website. Monthly rates start at just $300 a month and come with <em>all </em>the bells and whistles, including technical optimization and mobile responsiveness. And we don’t cut corners just to lower costs—you get luxury websites at a budget-friendly price tag.</p>\n<h4>100% Custom, No Templates</h4>\n<p>We build all of our websites completely from scratch. We don’t reuse code from other clients or make use of templates and website builders. We create efficient and beautiful websites that fit your needs, instead of trying to change your needs based on what we can do.</p>\n<h4>Flexible Contracts</h4>\n<p>Here at Geniuses for Hire, we believe in our work. We believe that we can get you the results you want, which is why we don’t use minimum-term contracts or lock-down periods. Cancel your contract any time with just one month notice.</p>\n<h4>Support From Start To Finish</h4>\n<p>We build sites for the long haul, and that means you don’t have to worry about it breaking down, crashing, or getting hacked. If your site doesn’t work, we fix it—even if it’s years later. Our support team is committed to answering your questions and concerns as soon as possible to limit downtime and stress.</p>\n<h4>Fast, Secure, &amp; Safe</h4>\n<p>All of our sites are optimized for maximum speed and performance. We do regular backups in case of crashes or hacks, and you can rely on us to get your website back up and running in no time.</p>\n<h4>Regular Updates</h4>\n<p>Geniuses for Hire provides regular, monthly updates to all our clients. This helps us keep your site active, up-to-date, and always in line with the latest technologies and trends. Want a new page or feature? We can add it for you.</p>\n<h4>Satisfaction Guaranteed</h4>\n<p>Whether you need us to build a new website or help you cross the million-a-year mark, Geniuses for Hire takes your requests seriously. All of our work is guaranteed: if you don’t like it, you don’t buy it. Yes, that means we basically build quality sites <em>for free</em>—and we only charge monthly if you sign on.</p>\n<h3>WEB DEVELOPMENT PROCESS</h3>',NULL,NULL,NULL),(4865,11452,1,'2023-02-03 05:28:17','2023-02-03 05:28:17','21de7253-c7d0-454c-80cb-c5116b4d657e','Discovery','Maintain','<p>We believe that good strategy and design are the foundations of online success. Before we get into the nitty gritty of building your website, we’ll propose a navigational structure and design concepts. And once you sign off, we get to work immediately!</p>','<p>In this stage, our team of professional web developers begin to create your site according to your specifications. You don’t pay for anything you don’t approve, so you’re guaranteed full disclosure.</p>','Design','<p>We begin each project by learning about you, your goals, your brand, what you want from your website, and what we can do to make it happen. Geniuses for Hire takes a comprehensive approach by analyzing your existing marketing to see how you can outperform, outrank, and outsell your competitors.</p>','<p>Geniuses for Hire isn’t a one-and-done agency for web development Odessa. We know that successful websites require constant maintenance and updating, so that’s exactly what we offer our clients. We update your site monthly so that it always follows the latest trends and best practices.</p>','Build',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4866,11453,1,'2023-02-03 05:28:17','2023-02-03 05:28:17','acbc0a82-59c7-4de4-9288-94ec0bac9992',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL),(4868,11481,1,'2023-02-03 05:28:29','2023-02-03 05:28:29','b7fc0c60-99ba-446b-9e38-0bb8b6a13441',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Ecommerce Web Design Services</h2>\n<p>Ecommerce websites are websites that sell products directly on their website. The products can be either digital and delivered via email or download links, or physical and mailed directly to the client. Ecommerce websites are difficult to do properly because they require properly calculating taxes for the are the product is sold as well as inventory control. The complexity of properly done ecommerce sites scales extremely quickly because there is so much to properly track and keep secure. We are able to build and handle ecommerce sites, but they follow an entirely different pricing model than lead generation websites.</p>\n<p>Ecommerce Web Development Services in Odessa. We design e-commerce websites that become your competitive advantage with intuitive and creative design thinking and forming edge technology. Whether you need to build a website from scratch, redesign an existing website, or develop a mobile site, we can execute all this and more.</p>\n<p>We specialize in Ecommerce Web Design Services in Odessa for mobile application development, internet marketing, and graphic design, etc. Geniuses for Hire make strategy, the exact theme to suit your purpose, and focus always set on user experience that much suitable for Odessa Audience.</p>',NULL,NULL,NULL),(4870,11491,1,'2023-02-03 05:28:45','2023-02-03 05:28:45','fbdd314b-02e9-4c9a-ab3f-3018dcda8954',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Why You Need Good Web Hosting</h2>\n<p>Web hosting is a pivotal part of every website, and something that most business owners often take for granted. The quality of your hosting often determines the speed, security, and reliability of your website. Hosting a website yourself can be complicated, and if you don’t know how to do it can lead to detrimental effects. Slow cheap hosting can cost you significantly in leads, sales, and traffic.</p>\n<h4>Backups</h4>\n<p>If your website is hacked, or if you make a mistake when updating it, you need backups so you don’t lose everything and have to rebuild your site.</p>\n<h4>Reliability</h4>\n<p>You need reliable web hosting to ensure your website is available when your customers need to view it. While it is impossible to guarantee 100% uptime, many hosts are able to guarantee 99.99% availability.</p>\n<h4>Speed</h4>\n<p>The longer it takes for a website to load the more likely your visitors will leave. This will also heavily affect your traffic and reduce your search engine rankings.</p>\n<h3>Fully managed web hosting</h3>\n<p>We do not offer, or sell, hosting for websites we did not build, but we include it with all our monthly packages. We believe that good hosting is an essential component of a website’s success, so we include complete hands-off hosting. You will not have to do or worry about a thing. We use premium web hosting so your site will be fast and secure. We also make multiple automatic backups so if something ever does go wrong, we can fix it quickly and easily with no effort on your part.</p>\n<h3>Maintenance &amp; Updates</h3>\n<p>In a perfect world you could build your website and forget about it, but unfortunately as technology changes so will your website. If you don’t maintain your website, it will slowly become more vulnerable to hackers and start to break due to technology changes. Without updates your website will slowly become outdated and less in line with your business, which will hurt conversions and take time more time to manage. Maintenance and updates are essential components of your website’s success.</p>\n<h3>Our website maintenance packages</h3>\n<p>Similar to web hosting, we do not offer, or sell, site maintenance for websites we did not build. This is because a well-built website takes significantly less time and effort to properly maintain than a badly built website. Many web designers take shortcuts by installing lots of plugins. Those plugins must be maintained and updated to prevent security leaks and breaks on your site. By hosting, maintaining, and updating the websites we build we are guaranteeing that your site is built properly, because we are the ones that will have to spend the extra time fixing it if something goes wrong. We automatically update everything behind the scenes without you having to worry about it. In most cases it will be so easy on you that you literally will not even know anything was done. Maintenance covers all the technology costs and updates as well as necessary updates to keep in line with changing digital environments like ADA requirements or new Google recommendations.</p>\n<h3>Updating your website</h3>\n<p>Your website should grow with your business. For this to be possible you need to be able to easily change your website as your business changes, and as the world changes. We include regular updates with all our monthly website packages. For clients that want to be able to edit content on their own we also build our websites in a way that makes it extremely easy for you to edit all your content without any skills, experience, or risk of breaking anything. And of course, if you don’t want to worry about making changes yourself, we will also make all necessary changes for you. We like to say that we build forever websites. We keep your website up to date and make sure that it is always moving forward to stay in line with your business, the market, and current design trends.</p>',NULL,NULL,NULL),(4874,11503,1,'2023-02-03 05:29:41','2023-02-03 05:29:41','e8a5cb12-fd93-48de-8d34-2d8835cc309f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>All Your Needs With One Marketing Agency</h2>\n<p>Are you tired of dealing with multiple agencies for different marketing services? What if we told you that you could get everything you need—both traditional <em>and </em>digital marketing—at just one agency? Welcome to Geniuses for Hire, a full-service marketing solutions agency where <em>we </em>make <em>your </em>budget work for you...not the other way around.</p>\n<p>Connect with your customers in a way you’ve never done before. Reach out to us and start growing your business today!</p>',NULL,NULL,NULL),(4875,11504,1,'2023-02-03 05:29:41','2023-02-03 05:29:41','f363ea5a-0d44-41e9-ba7d-a6fa4cab8368',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Our Services</h2>','Advertising','<p>More than just digital marketing, Geniuses for Hire helps you build a consistent brand online and offline. We offer a wide range of creative services from logo work to graphic design to video production and so much more.</p>','<p>Quality content is king, and no one does content like we do. Whether we’re developing a strategy, writing blogs, or making videos, we always create content that’s unique, useful, and actually engaging. Our marketing approach focuses on lead generation, creativity, and future growth—along with your other business objectives, of course.</p>','Social Media Marketing','Content Marketing','<p>Done right, social media can be one of your most profitable marketing channels. Our skilled marketing consultants can manage your pages, promote content, and attract new followers so that you can focus on running your business.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4876,11505,1,'2023-02-03 05:29:41','2023-02-03 05:29:41','67f0b22d-b5b1-4e3a-b849-109437d3f260',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Why Choose Geniuses For Hire?</h2>\n<h3>Simple, Streamlined Process</h3>\n<p>Our goal is to provide you with as much value as we can while making the process as easy as we can. Not only do we localize communication with one agency, but we also employ a hassle-free, budget-based approach.</p>\n<p>Simply tell us your budget, and Geniuses for Hire will take it from there. Trust in our experience and expertise, and we’ll make sure that your investments go where they can best serve you.</p>\n<h3>All-In-One Marketing</h3>\n<p>Most marketing agencies specialize in either digital or traditional advertising. Here at Geniuses for Hire, we are proud to offer you both.</p>\n<p>Instead of coordinating between multiple agencies, you only have to deal with one. This means less time spent on phone calls and emails, and more time doing work that matters. Plus, with Geniuses for Hire handling everything from commercials to social media posts, you can expect better synergy and brand consistency across all of your marketing channels.</p>\n<h3>Designed For Small Businesses</h3>\n<p>What works for large corporations doesn’t always work for startups and small businesses. Geniuses for Hire’s marketing approach is specially designed to get businesses off the ground, generate new leads, and grow their loyal customer base.</p>\n<h3>Results-Driven Strategy</h3>\n<p>We don’t want you to spend on a strategy that isn’t helping your business. We regularly fine-tune your marketing efforts to ensure that they are always in line with your goals. If they aren’t, then we rebalance your strategy and reallocate your funds until you see the results you want.</p>\n<h3>Easy Flat Fee</h3>\n<p>At Geniuses for Hire, prices are easy to understand thanks to our flat rate across all marketing services, whether done in-house or with a supplier. And yes, this means we actually <em>work with the budget you set</em> and move money based on what would benefit you the most. This allows us to focus on providing you with exceptional service and value rather than trying to upsell you with features you don’t need.</p>',NULL,NULL,NULL),(4877,11506,1,'2023-02-03 05:29:41','2023-02-03 05:29:41','694a7115-1a15-492a-a5ff-8433432c0b88','Discover','Refine','<p>Based on what we learn about you, we will create a marketing strategy that’s tailor-fit to your business. No unnecessary frills or upsells, only services that your business will actually benefit from.</p>','<p>Geniuses for Hire handles everything from managing your account to liaising with suppliers. And if we don’t offer it, just ask—we’ll find a way to deliver. Once you give the go signal, just sit back, relax, and leave the rest to us.</p>','Strategize','<p>During the first few meetings, we put a huge emphasis on understanding you and your business. What’s your industry like? Who are your clients? What goals do you have? Where do you want your business to be in 5 or 10 years?</p>','<p>As your business grows and changes, so should your strategy. We continue doing what works, we fix what doesn’t, and we work tirelessly to make sure that our approach is bringing you closer to your goals, one step at a time.</p>','Execute',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4879,11516,1,'2023-02-03 05:29:53','2023-02-03 05:29:53','2cac6022-cbd5-4fd6-a831-98fa85704f26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Google + Bing Search Ads</h2>\n<p>Search engine ads are the top, bottom, and side ads place within the search results on search engines like Google and Bing. They are one of the most direct advertising methods available in today’s market. You can buy advertising space to be at the top of the results for certain search queries to guarantee that your potential clients see you first.</p>\n<h3>Google Search Ads</h3>\n<p>Since Google is the most popular search engine, Google search ads are the most popular, and the most profitable search ads to utilize. Google search ads use a combination of an auction system and a relevance system. While it isn’t 100% accurate the easiest way to view search ads is as an auction system and the person that pays the most gets the top spot, the person that pays the second most gets the second spot etc. The company willing to pay the most for a specific search will be the top result and get the most traffic. This means that highly competitive markets and industries will cost significantly more than low competition markets and industries. If you need help determining the cost for your business, we can run an analysis on the current costs for your keywords.</p>\n<h3>Pay Per Click</h3>\n<p>Search ads are billed on a pay per click basis. If your search ad is shown in the search results, then you will only be billed if they click on your ad. This helps to determine whether search ads will be profitable for you. You can estimate your conversion percentage for your specific product and website and know that x cost will get you a visitor from search ads. Divide your estimated pay per click by your estimated conversion rate and you will know how much it costs to acquire a new customer for that specific keyword. Example: If your cost per click is $20, and your conversion rate is 5% then 20/.05 = $400 for a new customer. We can always help do a cost benefit analysis and walk you through this if you need help.</p>\n<h3>Quality Score</h3>\n<p>Google applies a quality score to your search campaigns. The quality score determines how much more or less you will have to spend on your search ads. Google’s goal is to provide the best results they can for all their searches, because if they can do that, they remain the best search engine. They help keep their search result quality high by increasing or decreasing the amount you pay based on your quality score relevant to that specific search query. Quality score is comprised of three key factors – expected clickthrough rate, landing page experience, and ad relevance. Expected clickthrough rate applies historical data to assume how likely a user is to click on your link. Landing page experience test how relevant your landing page is to the specific keyword and search query as well as other technical factors for how well the site is built. Ad relevance determines how relevant your ad text is to the keyword you are bidding on. From these three factors Google assigns you a quality score of 1-10. Quality score is assigned to every individual keyword, not an account basis. <a target=\"_blank\" href=\"https://support.google.com/google-ads/answer/6167118?hl=en\" rel=\"noreferrer noopener\">You can also learn about Google\'s Quality score here.</a> While Google does not publicly state exactly how much Quality score affects the cost of your ad, independent research has found that a 10 will discount the cost by as much as 50% and a 1 will increase the cost by as much as 400%.</p>\n<h3>Our Search Ad Services</h3>\n<p>Geniuses For Hire only uses Google search ad certified account managers. So everyone is properly trained on how to run your account and knows the best way to get your the most results for the lowest cost. We are also able to synergize with your website to help create specific landing pages and optimize your website for the best possible performance and return. To keep things simple we charge a 20% management fee across the board for all advertising services and we can work with any budget.</p>',NULL,NULL,NULL),(4881,11526,1,'2023-02-03 05:30:04','2023-02-03 05:30:04','fad9d250-e437-40e7-bd78-06f8031bd9cd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Banner Advertisements</h2>\n<p>Display ads, or banner ads, are roughly the equivalent of modern day billboards. They are the advertisements that are shown on the sides of various websites. They are good for increasing brand awareness, retargeting search engine ads, and possibly getting leads for your service. Display ads are often the next logical step after search ads. They are effective in both generating leads and promoting your brand, but they require ad design in various sizes to fit the available spaces on participating websites. Because of this display ads usually have a lower monthly cost, but a higher initial cost, than search ads do. Feel free to contact us with any questions about how display ads can help you.</p>',NULL,NULL,NULL),(4883,11536,1,'2023-02-03 05:30:15','2023-02-03 05:30:15','74d61e3b-870e-4305-aee6-8e2a5077cfb7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Social Media Advertising</h2>\n<p>Most people are familiar with social media, even if they don’t know how to properly utilize it. What most people don’t realize is that most people do not see what you post on Facebook. Only around 1% of your followers will see the content that you post. Because of this Facebook is an ad driven platform. This was not the case 5 years ago, but it is today. Keeping a budget for Facebook ads helps increase your brand awareness, get more website traffic, and generate leads. While we can help manage and post to various forms of social media it is important to have an appropriate cost benefit analysis of your return on investment. If you have any questions about how social media or social media ads can help your business feel free to contact us.</p>',NULL,NULL,NULL),(4885,11546,1,'2023-02-03 05:30:27','2023-02-03 05:30:27','7af30b95-2565-40df-8e27-fbca538be187',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Business Cards</h2>\n<p>We print high quality business cards of varying types. Our cards range from standard premium to specialty luxury. We offer quality cards ranging from 14pt to 48 pt thickness, with several eye-catching upgrades like foil, custom diecut layered designs, spot uv, and more. We also offer several luxury card types such as wood, suede, silk, linen, cotton, and plastic. While our luxury cards with several add-ons can get somewhat pricey, our premium cards are still great quality cards that can get as low as a few cents per card.</p>',NULL,NULL,NULL),(4887,11556,1,'2023-02-03 05:30:39','2023-02-03 05:30:39','102833c0-796b-4a1f-ab03-e5a2388ae977',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Brochures</h2>\n<p>We sell brochures in two sizes. 8.5 by 11 and 11 by 17 in a variety of folds. We also offer 3 card stocks, standard, premium, and extra thick. What sets our brochures apart is the ability to add special eye catching features like foil and debossing with silk, Gloss UV, or suede lamination.</p>',NULL,NULL,NULL),(4889,11566,1,'2023-02-03 05:30:50','2023-02-03 05:30:50','121815ca-2630-4580-bef1-789dc5177d22',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Postcards</h2>\n<p>Some businesses can benefit from sending either direct mailed postcards or Christmas cards. We can help design and print both, each with our trademark quality and luxury. If you have any questions about how the printing process works, please contact us. Please be aware that all our printing requires a month turnaround.</p>',NULL,NULL,NULL),(4891,11576,1,'2023-02-03 05:31:01','2023-02-03 05:31:01','5f4fbf73-267a-41eb-98c6-3d6a97d8c502',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Specialty Printing</h2>\n<p>While we are not able to print everything, we also offer printing for a variety of specialty products like magnets, stickers, or door hangars. We can help design and print for a variety of needs. If you have questions about what we can do please let us know.</p>',NULL,NULL,NULL),(4893,11586,1,'2023-02-03 05:31:12','2023-02-03 05:31:12','84041412-8307-4c50-863b-601a4c6eca99',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Crafting Logos With Impact</h2>\n<p>Modern businesses require modern logos. A modern logo should be clean, effective, eye catching, memorable, and properly convey the culture of your business. It is easier than ever to outsource budget logos, but these logos usually follow cliché practices and do not properly represent who you are. Your logo will be at the center of the design for everything your business does. From letterhead, to websites, to merchandise, to advertisements your logo will be there. Your logo represents your brand. Our logo design process presents you with several ideas from several designers, so you can find something that fits exactly what you are looking for – and sometimes you get something you didn’t know you were looking for. If you need something abstract, organic, straight forward, cartoony, or some other design we can help. Contact us if you have any questions about how our logo design process works.</p>',NULL,NULL,NULL),(4894,11587,1,'2023-02-03 05:31:12','2023-02-03 05:31:12','1b70d3a7-0f17-49a2-8e67-c5e456f963e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL),(4896,11605,1,'2023-02-03 05:31:23','2023-02-03 05:31:23','687b0d69-00bd-43db-86a4-a67d098898be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Facebook Banner Design</h2>\n<p>Almost every business has a Facebook page these days, and adding a professionally designer banner dramatically increases the landing page experience for your followers and potential clients.</p>',NULL,NULL,NULL),(4898,11615,1,'2023-02-03 05:31:32','2023-02-03 05:31:32','c97462cb-6004-43b1-808e-b672c6b74b3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Business Card Design</h2>\n<p>We design and print high quality luxury and specialty business cards. Business cards are often the last impression that you will leave with a customer and you need a design and print that will get attention and show that you are a professional company. Budget business cards are extremely easy to find these days but looking professional is often an extra cost that more than pays for itself. How much would better business cards earn you if even one in a hundred potential clients hire you because your business card was better than your competitions? We design add on features for several types of cards. From shiny foil printing, to 3D layered diecut, to embossing we design cards that get attention. Our cards are available in several printing options. We offer everything from super thick suede to linen and wood cards. Have questions about our business card designs? Message us today.</p>',NULL,NULL,NULL),(4900,11625,1,'2023-02-03 05:31:42','2023-02-03 05:31:42','be13ba52-b1cb-4e80-815d-48965199fed2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Specialty Design</h2>\n<p>It is nearly impossible to cover every type of design that your business will require. If you need design for specialty printing products like stickers, magnets, or door hangers we can do that. We also design brochures, postcards, and Christmas cards. We are also well versed in digital designs for things like Facebook ads, Google display ads, or billboards. We cannot do every type of design, but if you contact we can let you know how we can help you or try to point you in the right direction.</p>',NULL,NULL,NULL),(4903,11638,1,'2023-02-06 19:49:16','2023-02-06 19:49:16','6d8705ce-71e6-46e1-8e1f-80a554299234',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Design Focused On Your Needs</h2>\n<p>We don’t believe in the traditional process of designing a website. Because paying thousands up front for a website you haven’t seen yet is a bad process. We evaluated how websites are made for businesses and redesigned the entire process in your favor. How did we improve the process? By implementing several key processes to make the entire experience easier and better for you.</p>\n<h4>No Up Front Payments</h4>\n<p>We build your business website for free. You won’t pay anything until after you have seen your website and we take it live. We charge monthly instead of up front, so you don’t have to invest in a product you haven’t seen or approved. We don’t do long term contracts either. If you don’t like your website, you can cancel at any time. We believe in our products enough to guarantee their success.</p>\n<h4>Your website is built specifically for you</h4>\n<p>We design your website specifically for you, your brand, and your requirements. We build our websites from blank page code every step of the way. This means you get the website you want that is designed and developed specifically for you and your business’s needs. This gives us full control over everything, so your site will perform significantly better. Do it yourself web builders use lots of unnecessary code and try to force things into boxes they don’t fit in. That creates slow sites that all look the same. Our sites are fast, elegant, and built specifically for you.</p>\n<h4>Your website will improve over time</h4>\n<p>We include hosting, maintenance, and updates with all our web design projects. It is in our interest to build sites properly that will last and be easy to maintain. It also means that you don’t have to worry about anything. Need an update to your site? That is included. Need fast hosting? That is included. Need regular backups of your site to ensure it is safe? That is included. Your website will improve over time so it grows with your business. And you don’t have to do a thing.</p>\n<h4>All-inclusive web design and web development</h4>\n<p>Our business websites include everything that a small business needs in a website. We are a marketing agency, so we don’t just focus on web design, we focus on how to succeed at your goals. We include all necessary pages, all websites are responsive and mobile friendly, we provide fast secure hosting with regular backups, we include livechat and contact forms, and much more.</p>\n<h4>We changed the web design game</h4>\n<p>We changed the website process to align our interests with our clients. By building your website for free it means we only make money when you like your website. By charging monthly instead of up front it is in our interest for you to be happy with our agency. This means you don’t just get a beautiful website at launch; you keep a beautiful website that grows and improves with your business. We call it the forever website because you won’t ever have to worry about building another website again.</p>',NULL,NULL,NULL),(4904,11639,1,'2023-02-06 19:49:16','2023-02-06 19:49:16','90969bcc-65a6-40a6-8739-74765af8ea9c','Discovery','Maintain','<p>Within a few days you get a home page mockup, once that is approved we send inner page mockups in another couple days. You should know what the design of your website will look like in around a week.</p>','<p>We spend the next 1-4 weeks developing your site. This stage takes the longest because we custom code everything and make sure your site is optimized and technically performant.</p>','Web Design','<p>We start by evaluating your specific project and business needs. After determining if you need any copywriting, logos, or custom development we get navigation approved and start designing.</p>','<p>After your site goes live we host it, maintain it, and perform updates over time. Your site will only get better over time!</p>','Web Development',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4905,11640,1,'2023-02-06 19:49:16','2023-02-06 19:49:16','aa0e0efe-e05a-426a-8b79-e55b36b3c1bf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL),(4906,11641,1,'2023-02-06 19:49:16','2023-02-06 19:49:16','04ec94d3-98db-4b90-99ec-9e1f1c34ef69',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL),(4908,11670,1,'2023-02-06 19:49:33','2023-02-06 19:49:33','3d7019c1-94f0-4225-924d-15a54d348e10',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Web Development</h2>\n<p>Your website is the first impression most customers will have of your business—so make it count! Here at Geniuses for Hire, we provide comprehensive and custom web development for small business to medium sized businesses with zero upfront payment required.</p>\n<p>Ready to work with our team of expert developers and programmers? Let us know what you need, and Geniuses for Hire will deliver.<br /></p>',NULL,NULL,NULL),(4909,11671,1,'2023-02-06 19:49:33','2023-02-06 19:49:33','82c70202-5b1f-4fd3-90da-848fbfbca47a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Our Services</h2>','Branding Assistance','<p>We take our commitment to you one step further. If you don’t have your branding down, we can help you build it from the ground up. This way, your image and message are consistent from your logo to your business cards to your website.</p>','<p>Whether it’s one page or one hundred pages, your website is in good hands. You get everything you need with a Genius for Hire website, including a 100% completely custom no-template website, secure hosting, a genius strategy, data analytics, and synergy with all your other marketing efforts. Even better? You don’t have to pay if you don’t like what you see.</p>','E-Commerce','Web Design & Development','<p>Take your business online and watch your profits grow. From coupon codes to product catalogs to inventory control, Genius for Hire can tailor-fit it to your needs. Trust us, we know what makes online stores <em>sell</em>.</p>',NULL,NULL,NULL,NULL,NULL,NULL),(4910,11672,1,'2023-02-06 19:49:33','2023-02-06 19:49:33','85bbba30-671f-4460-aa52-dc61b3799110',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<h2>Why Choose Geniuses For Hire?</h2>\n<h3>Professional, High-Quality Sites Without The Price Tag<br /></h3>\n<p>Pay nothing upfront for a fully-built, customized website. Monthly rates start at just $300 a month and come with <em>all </em>the bells and whistles, including technical optimization and mobile responsiveness. And we don’t cut corners just to lower costs—you get luxury websites at a budget-friendly price tag.</p>\n<h4>100% Custom, No Templates</h4>\n<p>We build all of our websites completely from scratch. We don’t reuse code from other clients or make use of templates and website builders. We create efficient and beautiful websites that fit your needs, instead of trying to change your needs based on what we can do.</p>\n<h4>Flexible Contracts</h4>\n<p>Here at Geniuses for Hire, we believe in our work. We believe that we can get you the results you want, which is why we don’t use minimum-term contracts or lock-down periods. Cancel your contract any time with just one month notice.</p>\n<h4>Support From Start To Finish</h4>\n<p>We build sites for the long haul, and that means you don’t have to worry about it breaking down, crashing, or getting hacked. If your site doesn’t work, we fix it—even if it’s years later. Our support team is committed to answering your questions and concerns as soon as possible to limit downtime and stress.</p>\n<h4>Fast, Secure, &amp; Safe</h4>\n<p>All of our sites are optimized for maximum speed and performance. We do regular backups in case of crashes or hacks, and you can rely on us to get your website back up and running in no time.</p>\n<h4>Regular Updates</h4>\n<p>Geniuses for Hire provides regular, monthly updates to all our clients. This helps us keep your site active, up-to-date, and always in line with the latest technologies and trends. Want a new page or feature? We can add it for you.</p>\n<h4>Satisfaction Guaranteed</h4>\n<p>Whether you need us to build a new website or help you cross the million-a-year mark, Geniuses for Hire takes your requests seriously. All of our work is guaranteed: if you don’t like it, you don’t buy it. Yes, that means we basically build quality sites <em>for free</em>—and we only charge monthly if you sign on.</p>\n<h3>WEB DEVELOPMENT PROCESS</h3>',NULL,NULL,NULL),(4911,11673,1,'2023-02-06 19:49:33','2023-02-06 19:49:33','d4eacc3a-3f9a-476b-aad5-8fb0f3e6daef','Discovery','Maintain','<p>We believe that good strategy and design are the foundations of online success. Before we get into the nitty gritty of building your website, we’ll propose a navigational structure and design concepts. And once you sign off, we get to work immediately!</p>','<p>In this stage, our team of professional web developers begin to create your site according to your specifications. You don’t pay for anything you don’t approve, so you’re guaranteed full disclosure.</p>','Design','<p>We begin each project by learning about you, your goals, your brand, what you want from your website, and what we can do to make it happen. Geniuses for Hire takes a comprehensive approach by analyzing your existing marketing to see how you can outperform, outrank, and outsell your competitors.</p>','<p>Geniuses for Hire isn’t a one-and-done agency for web development Odessa. We know that successful websites require constant maintenance and updating, so that’s exactly what we offer our clients. We update your site monthly so that it always follows the latest trends and best practices.</p>','Build',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4912,11674,1,'2023-02-06 19:49:33','2023-02-06 19:49:33','8dc2998f-952e-4511-9fb5-52618ac3acad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL),(4914,11785,1,'2023-02-24 03:43:03','2023-08-07 20:42:01','5f0a08e2-7eef-4294-8499-57f0a9918c95',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://get.surferseo.com/pq5eybihdk65\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4915,11793,1,'2023-02-24 03:43:04','2023-02-24 03:43:04','7eaa3aac-833c-4a2b-925b-2a31d51a01d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4917,11803,1,'2023-02-24 03:46:40','2023-02-24 03:46:40','52ed5ca0-c57b-4bdd-985a-f33e3c2955c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://surferseo.com/?fpr=geniusesforhire\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4918,11812,1,'2023-02-24 03:48:36','2023-02-24 03:48:36','b85ab365-2f30-4285-9980-d350777efbec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://surferseo.com/?fpr=geniusesforhire\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4919,11821,1,'2023-02-24 03:49:05','2023-02-24 03:49:05','e62cf36d-ccf9-4994-9258-4c7724b409ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://surferseo.com/?fpr=geniusesforhire\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4920,11823,1,'2023-02-24 03:54:28','2023-02-24 03:54:28','c2a899c2-7f0b-418c-b179-04a9479cf2db',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4921,11824,1,'2023-02-24 03:54:32','2023-02-24 03:54:32','3cb35c57-ba45-489a-8543-2a234859dc23',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: </p>',NULL,NULL,NULL),(4922,11825,1,'2023-02-24 03:54:38','2023-02-24 03:54:38','0dae7f8e-c918-4c77-8e92-5f603e1a39a3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: affiliate links may provide commissions </p>',NULL,NULL,NULL),(4923,11826,1,'2023-02-24 03:54:43','2023-02-24 03:54:43','588271af-ae2e-4781-8680-93fc7e84ab26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: affiliate links may provide commissions for </p>',NULL,NULL,NULL),(4924,11827,1,'2023-02-24 03:54:48','2023-02-24 03:54:48','a9d1a1f0-d6fe-4452-a9e6-067e46d29507',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: affiliate links may provide commissions when users sign up for </p>',NULL,NULL,NULL),(4925,11828,1,'2023-02-24 03:54:52','2023-02-24 03:54:52','8a572512-cd00-4a59-adec-83678eb74b6b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: Affiliate links may provide commissions when users sign up for</p>',NULL,NULL,NULL),(4927,11830,1,'2023-02-24 03:55:03','2023-02-24 03:55:03','999f4802-3a29-4930-9b50-dc085ce38582',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: Affiliate links may provide commissions when users make purchases of products or services that we recommend.</p>',NULL,NULL,NULL),(4928,11838,1,'2023-02-24 03:55:03','2023-02-24 03:55:03','57f09596-87fb-4224-a35b-eafbff0cca8e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://surferseo.com/?fpr=geniusesforhire\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4929,11839,1,'2023-02-24 03:55:03','2023-02-24 03:55:03','827b642f-1bcb-46f5-8c03-1819b7e43129',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: Affiliate links may provide commissions when users make purchases of products or services that we recommend.</p>',NULL,NULL,NULL),(4930,11849,1,'2023-02-25 23:12:14','2023-02-25 23:12:14','50daeb11-f791-4abd-8801-9acbccde9985',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://surferseo.com/?fpr=geniusesforhire\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO</a> is versatile on page optimization toolkit that handles all parts of SEO on-page optimization. We have in depth experience and can show you the ins and outs to surf successfully. </p>\n<p>While we work to build the content for this page please contact us if you have any questions regarding what Surfer SEO is good for or how to use it.</p>','right',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'no',NULL,NULL),(4931,11850,1,'2023-02-25 23:12:14','2023-02-25 23:12:14','89cf9ede-207b-4fd1-8c68-d67248f5a35e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Note: Affiliate links may provide commissions when users make purchases of products or services that we recommend.</p>',NULL,NULL,NULL),(4932,11982,1,'2023-04-25 17:57:50','2023-04-25 17:57:50','366e8951-1894-4b4d-926a-c32d5e5ba4e5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4933,11983,1,'2023-04-25 17:57:53','2023-04-25 17:57:53','de0228cb-3fa3-4df2-909d-ff496d78c962',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4934,11984,1,'2023-04-25 17:57:53','2023-04-25 17:57:53','5fbe019c-be62-4ffb-9b37-779b88511371',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4935,11985,1,'2023-04-25 17:57:55','2023-04-25 17:57:55','bb0cf88b-2d95-4688-8c7d-29a0e6c53eb2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4936,11986,1,'2023-04-25 17:58:14','2023-04-25 17:58:14','11620911-b46d-4d79-b4b4-fb53e1922e83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'An Introduction To Content Briefs',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(4937,11987,1,'2023-04-25 17:58:22','2023-04-25 17:58:22','d0a80bd0-b8e3-48f2-9276-780214b5ee2f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Content briefs are the foundation of any article you write. They help writers publish content faster, focus on important topics, and improve quality. We will explore what an SEO Content Brief is, why you need one, and how to create one step by step. We\'ll outline some initial preparation steps that you should take before diving into writing, including keyword research, analyzing SERP for target keywords, and researching competitors. We\'ll also recommend various tools that can help speed up the process while improving quality. By the end of this post, you\'ll have a better understanding of how to write an effective SEO Content Brief and improve your overall content strategy.</p>\n<h2><strong>What is an SEO Content Brief?</strong></h2>\n<p>An SEO content brief is a document that succinctly outlines the most important aspects of your web content. This can include titles, keywords, tone, heading structure, recommended links, talking points, and overall purpose. A good SEO content brief should have SEO data such as word count, heading count, titles, and research with both external and internal links. A well-constructed brief helps to ensure that the content produced is targeted, optimized, and effective in achieving its desired objectives.</p>\n<h2><strong>Why You Need A Content Brief</strong></h2>\n<p>A content brief is an essential tool that helps writers, editors, and clients stay on the same page. A content brief clarifies the goals and objectives of the content, making it easier to create a consistent message across different pieces of content. It helps guide research and ensures accuracy in the content.</p>\n<p>SEO briefs give writers a guideline to follow that helps them hit certain quantifiable metrics that will improve rankings. Any writer that follows a content brief can write good SEO content for your business or blog.</p>\n<h3><strong>Improving Consistency</strong></h3>\n<p>One of the most difficult parts of running a blog or online business is finding writers that consistently produce content. Good writers are expensive, they often don\'t communicate with other team members, and they usually don\'t know SEO. Well drafted content briefs allow for consistency among all writers and content.</p>\n<h3><strong>Improves Accuracy</strong></h3>\n<p>Many niches are very difficult to write for and often require technical knowledge writers may not have. Good content briefs in technical fields will include relevant competitor pages and external links that make research significantly easier. Providing a detailed outline also gives the writer a guide to follow so they include the most important topics.</p>\n<h3><strong>Publish content faster.</strong></h3>\n<p>One of the biggest benefits of having a content brief is being able to publish high-quality content faster. Detailed outlines allow writers to write articles in less than half the time it would normally take. This can be further expedited by utilizing Ai writers. Ai writers produce much better content when given SEO focused content briefs. A solid content brief is key in producing effective SEO-driven content in a timely manner.</p>\n<h3><strong>Fewer revisions and rewrites.</strong></h3>\n<p>Without a content brief writers are often unaware of what your requirements are for a specific article. They may focus on a different set of topics or include things that aren\'t related to your brand. Many freelance content writers will repeat themselves to hit the required wordcount or write aimlessly without guided directions. </p>\n<h3><strong>Skimmability</strong></h3>\n<p>Good web content can be skimmed by users that are looking for specific information. Good SEO content briefs provide a skimmable outline users can follow, which improves user experience. </p>\n<h2><strong>Can AI Write Content Briefs For You</strong></h2>\n<p>No. While Ai may be the fastest way to create a content brief, Ai content briefs are not good. A content brief is supposed to focus on things related to your specific brand, the ranking factors determined by competitive analysis, topics that are discussed by competitors, and provide the best outline of content to follow to provide value. Ai writers are not able to do any of these. Ai writers write generative text by assuming what is needed under varying sets of criteria, but they do not focus on details. Ai content briefs just give a set of almost random topics and are not ideal for content brief creation.</p>\n<h2><strong>Initial Preparation For An SEO-Focused Content Brief</strong></h2>\n<p>The first step of any SEO content brief is keyword research. Here.</p>\n\n<p>Conducting keyword research is crucial for identifying relevant terms and phrases that will drive traffic to the content. Defining the tone and style of the content ensures it aligns with your brand\'s voice and values. It is important to analyze SERPs (Search Engine Result Pages) and SERP intents to understand what topics are being searched for by your target audience. Researching the topic helps you understand what competitors are missing, thereby providing value with your content. By following these initial preparation steps, you can create a well-structured SEO-focused content brief that generates organic traffic to your website.</p>\n<h3><strong>Keyword Research</strong></h3>\n<p>When preparing an SEO-focused content brief, keyword research is a crucial first step. Keyword research helps you understand what your target audience is searching for and how to structure your content around those queries. This involves understanding factors such as search volume, competition, and relevance to your topic.</p>\n<p>Effective keyword research can be done using tools such as Google Keyword Planner or SEMrush, which can help you identify high-potential keywords and related phrases to include in your content. However, it\'s important to balance keyword optimization with quality content that provides value to your readers. By striking this balance, you can create content that not only ranks well in search engines but also resonates with your audience and drives engagement.</p>\n<h3><strong>Analyzing SERP for Your Target Keywords</strong></h3>\n<p>When preparing an SEO-focused content brief, analyzing the SERP (Search Engine Results Page) is a crucial step. This can help you understand the intent of your target audience and the type of content they prefer, as well as provide insights into the competition and the type of content that ranks well for your target keywords.</p>\n<p>To analyze the SERP, look for common themes, questions, and gaps in existing content that you can address in your own content. Tools like Ahrefs or SEMrush can be used to gather data on search volume, keyword difficulty, and backlink profiles of competing pages. This analysis will help you create a more targeted and effective SEO content brief that caters to both your audience\'s needs and search engine algorithms. By taking the time to perform this initial preparation, you\'ll set yourself up for success in creating high-quality and optimized content.</p>\n<h3><strong>Search Intent</strong></h3>\n<p>When preparing an SEO-focused content brief, it\'s important to consider search intent. This refers to the reason behind a user\'s search query and the type of information they are looking for. Understanding search intent is crucial for creating SEO-friendly content that meets the needs of your target audience. By tailoring your content to match the specific search intent, you can help your website rank higher in search engine results pages (SERPs).</p>\n<p>To determine search intent, it\'s important to analyze the keywords and phrases used in the search query and consider the context of the search. Additionally, Google defines and displays the ranking results that show what type of content is preferred by their algorithm for specific queries. Incorporating this analysis into your content brief will help ensure that your content is relevant and valuable to your target audience while satisfying Google\'s requirements for high-ranking SERPs.</p>\n<h3><strong>Research The Topic</strong></h3>\n<p>When preparing an SEO-focused content brief, it\'s important to start with thorough research of the topic at hand. This step is crucial for creating effective and engaging content that targets the right audience. To do this, you should identify the target audience and their interests to tailor the content accordingly.</p>\n<p>Additionally, analyzing competitor content can help you identify gaps and areas for improvement in your own work. This allows you to add value that competitors may have missed, making your content more unique and valuable to readers.</p>\n<p>Creating an outline or structure for the content is also important to ensure it meets the needs of both search engines and users. Ultimately, conducting research provides a solid foundation for your content and ensures that it adds value to both readers and search engines alike.</p>\n<h3><strong>Research The Competitors</strong></h3>\n<p>When preparing for an SEO-focused content brief, researching the competitors is an important step to take. This can help you gain insight into your industry and understand what works and what doesn\'t. By identifying the keywords and topics that your competitors are ranking for, you can develop a strategy to compete with them.</p>\n<p>Analyzing your competitors\' content can also help you identify gaps in the market that you can fill with your own content. Understanding what they discuss provides valuable insight into the topic, while also showing you how much effort is required for your own content. Overall, researching your competitors is a crucial part of initial preparation for an effective SEO content brief.</p>\n<h2><strong>Step By Step How To Create An SEO Content Brief</strong></h2>\n<p>Creating an SEO content brief is an essential step towards producing high-quality content that ranks well in search engine results pages. Here are the steps to create a comprehensive SEO content brief:</p>\n<p>First, identify your target audience and their needs. This will help you tailor your content to their interests and preferences. Next, conduct keyword research to identify relevant keywords that will help your content rank higher in search engine results.</p>\n<p>Determine the goals of the content and how it fits into your overall SEO strategy. Outline the structure of the content and include key points to cover. Specify any formatting requirements, such as headings or bullet points.</p>\n<p>Set guidelines for tone, voice, and style to ensure consistency across all content. Include instructions for any research that needs to be conducted before writing.</p>\n<p>Set a deadline for completion and specify any revisions or approvals needed before publication. By following these simple steps, you can create an effective SEO content brief that will guide your team towards creating high-quality, optimized content that resonates with your target audience.</p>\n<h3><strong>SEO Data - Title, Meta Description, Word Count, Heading Count</strong></h3>\n<p>When creating an SEO content brief, it\'s important to pay attention to key elements such as the title, meta description, word count, and heading count. These elements play a crucial role in optimizing your content for search engines and making it easy for readers to navigate.</p>\n<p>The title should be concise and contain the primary keyword for maximum impact. Similarly, the meta description should include the keyword and provide a brief summary of what the content is about. Word count is also an important factor to consider as longer articles tend to rank higher in search results.</p>\n<p>Heading count can also make a big difference in how well your content performs. By organizing your content with headings and subheadings, you can make it easier for readers to skim and find the information they need.</p>\n<p>Overall, by paying close attention to these key elements when creating an SEO content brief, you can help ensure that your content is optimized for both search engines and readers alike.</p>\n<h3><strong>Write Most Important Subtopics As Headings</strong></h3>\n<p>When creating an SEO content brief, one of the most important steps is to identify and focus on the most important subtopics related to the main topic. These subtopics should then be written as clear and concise headings that will guide the content creation process. It\'s important to ensure that these headings are keyword-rich and relevant to the main topic of the content piece.</p>\n<p>By organizing the content into clear subtopics with headings, it becomes easier to create a well-structured and coherent piece of content. Furthermore, effective use of headings can also improve the readability and user experience of the content. Overall, writing clear and relevant subtopic headings is a crucial step in creating an effective SEO content brief.</p>\n<h3><strong>Copy Competitors Heading Structure</strong></h3>\n<p>When creating an SEO content brief, analyzing your competitors\' content headings can provide valuable insights into the structure that works well for your target audience. However, it\'s important to note that simply copying their heading structure is not recommended. Instead, use it as a reference to create a unique and effective heading structure tailored to your specific topic and keywords.</p>\n<p>Your heading structure should be based on the main topic and subtopics of your content, while also taking into account the user\'s intent. This means creating headings that address their questions or concerns in a clear and concise manner. A well-structured content brief not only helps improve search engine rankings but also makes the content more user-friendly. By following these steps, you can create an effective SEO content brief that meets the needs of both search engines and users.</p>\n<h3><strong>Refine Heading Structure</strong></h3>\n<p>When creating an SEO content brief, it\'s important to pay attention to the heading structure. Headings should be clear, concise, and relevant to the content. Including primary keywords in headings can help improve search engine visibility. Additionally, using subheadings can break up the content into smaller sections for easier reading.</p>\n<p>To refine heading structure, ensure that the headings accurately reflect the main points of the article. This not only helps readers understand the content better but also helps search engines accurately categorize and display it in search results. By taking a thoughtful approach to heading structure, writers can improve both the readability and searchability of their content.</p>\n<h3><strong>Add Important Details For Each Section</strong></h3>\n<p>When creating an SEO content brief, it\'s important to add important details for each section to ensure the success of your content. Each section should include key information such as target audience, tone, and keywords. The introduction should clearly define the purpose and goals of the content. This will help to guide the direction of the content and ensure that it is focused on achieving specific objectives.</p>\n<p>The audience section should identify the target demographic and their interests. This will help to ensure that the content is tailored to the needs and preferences of your intended audience. The tone section should outline the desired voice and style for the content. This will ensure that your content is consistent with your brand\'s messaging and values.</p>\n<p>Finally, the keywords section should list relevant search terms to be incorporated into the content. This will improve its visibility on search engines, making it more likely to reach its intended audience. By carefully considering each of these sections when creating an SEO content brief, you can increase your chances of creating effective and impactful content that resonates with your target audience.</p>\n<h3><strong>Add Similar &amp; Competitor Articles As Reference</strong></h3>\n<p>When creating an SEO content brief, it\'s important to include similar and competitor articles as references. This can help you gain a better understanding of what works and what doesn\'t in your niche, allowing you to identify gaps or opportunities to deliver better content than your competitors. Analyzing the structure, tone, style, and other elements of these articles can also inspire you to create more effective content. However, it\'s important to use reliable sources and avoid simply copying or duplicating content from others. Additionally, using competitor research tools can help you discover new keywords and topics to target in your content. By incorporating similar and competitor articles into your SEO content brief, you can improve your chances of creating high-quality and effective content that resonates with your audience.</p>\n<h3><strong>Add References &amp; External Links</strong></h3>\n<p>When creating an SEO content brief, it\'s important to include references and external links to help establish credibility and authority. Including external links to reputable sources can also improve your search engine rankings. However, it\'s crucial to only include relevant and high-quality links in your content, as low-quality or irrelevant links can have the opposite effect on your ranking.</p>\n<p>In addition, be sure to properly cite any statistics or data used in your content. This not only helps establish credibility but can also help avoid plagiarism and legal issues. By including proper citations and references, you can successfully create an SEO content brief that is informative, authoritative, and optimized for search engines.</p>\n<h3><strong>Add Images</strong></h3>\n<p>In order to create an effective SEO content brief, it\'s important to consider the role of images in your content. Images are not only visually appealing, but they can also help engage readers and break up large blocks of text. When selecting images for your content, it\'s important to choose ones that are relevant and optimized for SEO by using descriptive file names and alt tags.</p>\n<p>It is recommended to include a mix of different types of images such as photos, infographics, and charts to provide variety and depth to your content. However, it\'s important to also consider factors like image size and load time to ensure that your website remains fast and user-friendly. Overall, incorporating high-quality images into your content can greatly enhance its effectiveness for both readers and search engines.</p>\n<h2><strong>Writing Guidelines</strong></h2>\n<p>Writing an SEO content brief involves several essential guidelines to ensure quality and relevance. Defining the target audience and their needs is the first step in creating a content brief. Identifying primary keywords that will be targeted is also important, as it helps optimize the content for search engines.</p>\n<p>It\'s crucial to determine the purpose of the content and what action you want readers to take. Conducting research on the topic ensures accuracy and relevance in the content. Guidelines for tone, style, and formatting should also be included.</p>\n<p>Establishing a timeline for completion and review process can help stay on track and meet deadlines. Incorporating visuals such as images or videos can add value to the content. Lastly, any additional requirements or specifications should be clearly stated in the brief.</p>\n<p>Overall, following these writing guidelines can help produce high-quality SEO content that meets your business goals and resonates with your target audience.</p>\n<h2><strong>Speed Up The Process &amp; Improve Quality</strong></h2>\n<p>Writing an SEO content brief can help speed up the writing process and improve the quality of your content. Defining the target audience is critical in creating relevant content that resonates with them. Identifying keywords and topics that align with your business goals and audience interests helps in crafting a comprehensive outline. Thereafter, it\'s essential to determine the type of content, format, and tone based on the purpose of the content.</p>\n<p>SEO optimization guidelines should be incorporated in the brief too as they help to increase visibility and attract traffic to your website. This includes meta descriptions, internal linking, and keyword usage.</p>\n<p>Lastly, setting clear deadlines, expectations, and communication channels ensures effective collaboration between stakeholders. By following these steps, you will create a solid foundation for high-quality SEO-friendly content that engages your target audience.</p>\n<h3><strong>Surfer SEO</strong></h3>\n<p>To speed up the content creation process and improve the quality of your SEO content, consider using Surfer SEO. This tool offers insights on keyword usage, content length, and other factors that can impact your rankings in search engine results pages (SERPs). By following its recommendations, you can increase your chances of ranking higher and staying ahead of your rivals. Surfer SEO also offers competitive analysis tools to help you stay ahead of the game. Overall, Surfer SEO is a valuable resource for anyone looking to optimize their content for search engines and improve their online visibility.</p>\n<h3><strong>ScaleNut</strong></h3>\n<p>If you\'re looking to speed up the process and improve the quality of your SEO content, ScaleNut could be a helpful tool. It allows you to create SEO content briefs quickly based on specific keywords and topics. ScaleNut also suggests headings, subheadings, and keywords that will help your content rank well in search engines.</p>\n<p>In addition, ScaleNut helps ensure that your content meets important SEO criteria such as word count, readability, and keyword density. This can be especially useful if you are new to writing SEO-friendly content or if you want to streamline the content creation process.</p>\n<p>Overall, using ScaleNut can help you produce high-quality content that ranks well in search engines. By providing a framework for your content and ensuring that it meets important SEO criteria, ScaleNut can save you time and improve the overall quality of your work.</p>\n<h3><strong>Hire A Service</strong></h3>\n<p>If you want to speed up the process of creating quality SEO content, consider hiring an SEO content writing service. This can save you time and improve the quality of your content as a professional team can ensure that your content is optimized for search engines and tailored to your specific audience.</p>\n<p>A good service will work closely with you to understand your goals, target keywords, and brand voice. They can also help with research, topic ideation, and editing to ensure that your content is high-quality and engaging. By outsourcing your SEO content writing needs, you can focus on other aspects of growing your business while still receiving top-notch content that drives traffic to your website.</p>\n<h2><strong>Next Steps</strong></h2>\n<p>Writing an SEO content brief can be a game-changing step in creating effective and efficient marketing content. The content brief is used to outline goals, objectives, and target audience for your SEO content. In addition to this, it is essential to research the keywords and search queries related to your content while developing an organized outline. The structure should include headings and subheadings that are designed to cater to the target audience\'s interests. Finally, it is imperative to consider any necessary guidelines or requirements from clients or stakeholders.</p>\n<p>By following these steps, you can create a comprehensive SEO content brief that will help you write high-quality content that engages and converts potential customers. With the right strategy in place, you\'ll be well on your way towards improving your site\'s visibility on search engines!</p>\n<h2><strong>Conclusion</strong></h2>\n<p>In conclusion, an SEO content brief is a crucial tool in creating high-quality, optimized content that ranks well and drives traffic to your website. It ensures consistency and accuracy while reducing revisions and rewrites. With the use of AI, you can create a brief faster and more efficiently. To create a successful SEO content brief, you need to prepare by conducting extensive research on keywords, competitors, and search intent. Follow our step-by-step guide to write an effective SEO content brief that includes important details for each section, references, and external links. Additionally, tools like Surfer SEO or ScaleNut can help speed up the process and improve quality. Ready to start writing your own SEO content brief? Follow our guidelines and take the first step towards creating high-quality optimized content that ranks well on search engines.</p>','An Introduction To Content Briefs',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),