<h3>12. Don't Get Too Creative</h3>
<p>If they want to do anything dramatic get a third-party consult. This would be rebuilding your website, recommending an extreme budget, writing hundreds of pages, or anything that acts like x doesn't matter or only y matters. Sometimes these strategies can be sound - but most of the time, if they act like something doesn't matter, it is because they don't know how to do it. Someone with a specific specialty is good - but they should probably be white labeling for a holistic company rather than trying to convince you that only one aspect matters. If someone claims they have some secret formula they probably shouldn't be trusted.<br /></p>
<h3>13. Cover All SEO Bases </h3>
<p>If it is anything along the lines of "if we write blogs you will rank" and that is it then they are a scam. The same is true if they say you only need this cheap backlink package. SEO requires an all-encompassing approach. Things that are too good to be true often are.</p>
<h3>14. Do You Trust Them?</h3>
<p>Check them for general honesty. Most people in the SEO game lie - if you feel like they are dishonest, they won't work for you and will collect a paycheck for as long as they can without getting results.</p>