<h3>3. Audit Their Strategy</h3>
<p>Ask about their strategy regarding content, keyword strategy, and backlinks. You don't have to understand their strategy, but you need to feel confident that they have a process and that they will discuss it with you when needed. If you don't trust their strategy, hire a third-party SEO consultant to evaluate their approach.</p>
<h3>4. Cover Expectations</h3>
<p>Cover expectations on a month-to-month basis. SEO is a long game, and you need to know what should happen at each step along the way. You may not rank and get phone calls for months, but there should still be movement within your site and tangible monthly deliverables.</p>