<h3>7. Discuss Process And Deliverables</h3>
<p>Try to cover the specific process for the scope of work, for reporting, and for deliverables. If they can't do this, they are just salesmen, and you shouldn't use them. They should be able to provide reporting and explain the benefits and drawbacks of the reporting. We want to improve these key metrics in this way - this report gives this, but it is flawed because of this reason (all reporting is inadequate in some way). You should get several reports. Content, budget, backlinks, ranking positions, work done that month. Even better if it is a this was our strategy, this is our results, these are our expectations (though this can be an email and not part of the reporting)</p>
<h3>8. Is Their Pricing Model Adaptive?</h3>
<p>Try to break down their pricing model in a precise way. The less they can break it down the less they know what they are doing. It should be x costs y. a costs b. People that are outsourcing everything to disreputable sources can't answer these questions. If this includes all of this - but they can't break it down then they aren't involved. Good SEO should be adaptive pricing because no site or business requires the same complexity. A good SEO process focuses on what you need, not what they sell, and can adapt the pricing to your specific requirements.</p>